Harri Siikala
Toimitusjohtaja, CEO at Taiqa Digital- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Mikko Saavalainen
Harri Siikala worked in my team between 2000-2006. He was responsible for the marketing of camera products to Russia, Baltic States and other former SU countries. In this position he co-operated with Canon European HQ and our sales offices and customers in the market. In 2000-2006 Harris product groups achieved excellent results in terms of growth and profitability. Part of the result was due to a new and exploding digital camera market, but Canon also gained market share and improved its position in sales channels. Canon also became the number one camera brand in these markets under Harris watch. Harri has deep knowledge of the photo products and of the industry as a whole. He has exceptional people skills and was able to successfully manage the demanding network of relationships between HQ, Sales offices and customers. He was both respected as a professional and liked as a person. The feedback from customers was always positive. On a personal level, I enjoyed working with Mr. Siikala and can warmly recommend him.
Hannu-Pekka Lähdeaho
During the time I worked with Harri I can say that he is a strong professional what it comes Digital Imaging. Harri knows Finnish customers well and he is allways willing to help to close the deals. Harri has also an eye for new business opportunities and he is really sales orientated. Harri is a man of his word and you can allways trust that he does what he promises. Harri is very good at doing product trainings both in Finnish and English. He can explain difficult details so that you undestand those even you aren´t familiar with the subject. I can strongly recommend Harri for any roles in Digital Imaging business.
Mikko Saavalainen
Harri Siikala worked in my team between 2000-2006. He was responsible for the marketing of camera products to Russia, Baltic States and other former SU countries. In this position he co-operated with Canon European HQ and our sales offices and customers in the market. In 2000-2006 Harris product groups achieved excellent results in terms of growth and profitability. Part of the result was due to a new and exploding digital camera market, but Canon also gained market share and improved its position in sales channels. Canon also became the number one camera brand in these markets under Harris watch. Harri has deep knowledge of the photo products and of the industry as a whole. He has exceptional people skills and was able to successfully manage the demanding network of relationships between HQ, Sales offices and customers. He was both respected as a professional and liked as a person. The feedback from customers was always positive. On a personal level, I enjoyed working with Mr. Siikala and can warmly recommend him.
Hannu-Pekka Lähdeaho
During the time I worked with Harri I can say that he is a strong professional what it comes Digital Imaging. Harri knows Finnish customers well and he is allways willing to help to close the deals. Harri has also an eye for new business opportunities and he is really sales orientated. Harri is a man of his word and you can allways trust that he does what he promises. Harri is very good at doing product trainings both in Finnish and English. He can explain difficult details so that you undestand those even you aren´t familiar with the subject. I can strongly recommend Harri for any roles in Digital Imaging business.
Mikko Saavalainen
Harri Siikala worked in my team between 2000-2006. He was responsible for the marketing of camera products to Russia, Baltic States and other former SU countries. In this position he co-operated with Canon European HQ and our sales offices and customers in the market. In 2000-2006 Harris product groups achieved excellent results in terms of growth and profitability. Part of the result was due to a new and exploding digital camera market, but Canon also gained market share and improved its position in sales channels. Canon also became the number one camera brand in these markets under Harris watch. Harri has deep knowledge of the photo products and of the industry as a whole. He has exceptional people skills and was able to successfully manage the demanding network of relationships between HQ, Sales offices and customers. He was both respected as a professional and liked as a person. The feedback from customers was always positive. On a personal level, I enjoyed working with Mr. Siikala and can warmly recommend him.
Hannu-Pekka Lähdeaho
During the time I worked with Harri I can say that he is a strong professional what it comes Digital Imaging. Harri knows Finnish customers well and he is allways willing to help to close the deals. Harri has also an eye for new business opportunities and he is really sales orientated. Harri is a man of his word and you can allways trust that he does what he promises. Harri is very good at doing product trainings both in Finnish and English. He can explain difficult details so that you undestand those even you aren´t familiar with the subject. I can strongly recommend Harri for any roles in Digital Imaging business.
Mikko Saavalainen
Harri Siikala worked in my team between 2000-2006. He was responsible for the marketing of camera products to Russia, Baltic States and other former SU countries. In this position he co-operated with Canon European HQ and our sales offices and customers in the market. In 2000-2006 Harris product groups achieved excellent results in terms of growth and profitability. Part of the result was due to a new and exploding digital camera market, but Canon also gained market share and improved its position in sales channels. Canon also became the number one camera brand in these markets under Harris watch. Harri has deep knowledge of the photo products and of the industry as a whole. He has exceptional people skills and was able to successfully manage the demanding network of relationships between HQ, Sales offices and customers. He was both respected as a professional and liked as a person. The feedback from customers was always positive. On a personal level, I enjoyed working with Mr. Siikala and can warmly recommend him.
Hannu-Pekka Lähdeaho
During the time I worked with Harri I can say that he is a strong professional what it comes Digital Imaging. Harri knows Finnish customers well and he is allways willing to help to close the deals. Harri has also an eye for new business opportunities and he is really sales orientated. Harri is a man of his word and you can allways trust that he does what he promises. Harri is very good at doing product trainings both in Finnish and English. He can explain difficult details so that you undestand those even you aren´t familiar with the subject. I can strongly recommend Harri for any roles in Digital Imaging business.
Experience
-
Taiqa Digital
-
Finland
-
Online Audio and Video Media
-
1 - 100 Employee
-
Toimitusjohtaja, CEO
-
Sep 2022 - Present
Securing the achievement of strategic objectives, company growth and wellbeing of our employees.
-
-
Sales Manager
-
2018 - Present
Taiqa Creator is the next generation cloud based free design and publishing tool to create digital content. It was developed for the rapid creation of eye-catching interactive digital materials – without need for coding or outside production. You can enrich your existing digital materials with video playback, animations, and even web store integration for better customer experience. Our customers are from many industries, such as media houses, marketing agencies, newspapers, state institutions and many more. Show less
-
-
-
Securitas Direct by Verisure
-
Spain
-
Consumer Services
-
700 & Above Employee
-
Head of B2B sales
-
Jun 2017 - Mar 2018
Suojaamme ja turvaamme PK-yritysten liiketoimintaa. Liiketoimintavastuu B2B myynnin strategiasta ja valtakunnallisen myyntiorganisaation rakentamisesta ja jalkautuksesta. Supplying High quality security services for small and medium sized companies in Finland. Responsible for defining and implementing a strategy and building new nationwide B2B sales organisation. Suojaamme ja turvaamme PK-yritysten liiketoimintaa. Liiketoimintavastuu B2B myynnin strategiasta ja valtakunnallisen myyntiorganisaation rakentamisesta ja jalkautuksesta. Supplying High quality security services for small and medium sized companies in Finland. Responsible for defining and implementing a strategy and building new nationwide B2B sales organisation.
-
-
-
Canon EMEA
-
United Kingdom
-
IT Services and IT Consulting
-
700 & Above Employee
-
Product Manager; Business Print
-
Jul 2014 - Nov 2016
Role as a Product Manager included sales and marketing responsibility of laser and business inkjet printers with the coverage of Scandinavian and Baltic countries. Role required co-operation with Canon Europe product management, support for sales channels in countries and close co-op with trade marketing for campaign planning and implementation. Main achievements were to develop & activate sales schannels and to increase Canon laser market share in the territory.Tehtävässäni vastasin henkilökohtaisten toimistotulostinten (laser, business inkjet) tuotehallinnasta, myynnistä ja markkinoinnista Pohjoismaissa sekä Baltiassa. Rooli oli itsenäinen ja edellytti jakelun uudistamista, uuden tuoteryhmän lanseeraamista sekä taistelua sisäisten resurssien kohdentamisesta. Selkeä onnistuminen oli lasertulostinten markkinaosuuden parantaminen Pohjoismaissa. Show less
-
-
Sales Director; Retail and Distribution
-
Nov 2013 - Jun 2014
On top of my Canon Consumer Imaging Marketing Manager position, i held the role of Sales Director for retail and distribution channels, Finland and Baltic's. Main achievement was to maintain market leadership and positive P/L while in a turbulent market situation during the imaging market decline period. Position included supervisor responsibilities for a team of 7 individuals.Markkinointipäällikön tehtävieni ohessa toimin myös tukku- ja vähittäismyynnin myyntijohtajana ja 7 henkisen myyntitiimin esimiehenä. Roolin tärkeimpiä tehtäviä olivat myyntitiimin johtaminen, jakelustrategian menestyksekäs toteuttaminen sekä markkinaosuuksien ja kannattavuuden säilyttäminen markkinoiden rajun taantumisen aikana. Merkittävimpänä onnistumisena pidän haastavassa markkinatilanteessa läpivietyjä sisäisiä muutosprosesseja sekä strategioiden uudistamista niin markkinoinnin kuin myynnin osalta. Ne tähtäsivät kannattavuuden parantamiseen sekä toimintojen sopeuttamiseen muuttuvien markkinoiden vuoksi. Show less
-
-
-
Canon Oy
-
Helsinki, Finland
-
Marketing Manager
-
Sep 2012 - Jun 2014
As the Marketing Manager and as the Product Marketing team supervisor for Canon consumer products; mainly cameras and consumer printers, my task was to secure that Canon maintains it's leadership in Imaging markets and in consumer printing (inkjet) in Finland and in Baltic countries. on top of my direct team, major stakeholders were Marketing Communications team, local sales organization and product marketing in Canon Europe, London. Tehtävässäni toimin Canonin kuluttajatuotteiden (kamerat ja tulostimet tärkeimpinä) 5 henkisen markkinointitiimin esimiehenä. Markkina-alueet olivat Suomi ja Baltian maat.Tärkeimpiin tehtäviini kuuluivat vastuu tuotemarkkinoinnin strategian ja toimenpiteiden suunnittelusta ja toteuttamisesta, myyntitavoitteiden asettaminen ja budjettien laadinta sekä tuki myyntikanavalle asetettujen tavoitteiden saavuttamiseksi. Kommunikointi Canon Europen kanssa sekä moniin ulkoisiin sidosryhmiin (media, järjestöt, ym) oli myös merkittävä osa toimenkuvaa. Main achievement was to maintain leading position in camera markets while drastic imaging market downturn started in Finland. Show less
-
-
-
Sony
-
Entertainment Providers
-
700 & Above Employee
-
Nordic Product Manager
-
Dec 2010 - Jul 2012
As a Nordic Product Manager i was responsible for sales and marketing of Sony memory cards, camera accessories and digital photo frames within Scandinavian countries. Main achievement was to exceed targeted sales for digital photo frames within market area. Tehtävässäni vastasin digitaalisten kuvakehysten, muistikorttien sekä kameratarvikkeiden tuotepäällikkyydestä Pohjoismaissa. Tehtävään kuului kategorioiden saatavuus ja hinnoittelu, markkinoinnin suunnittelu ja toteutus sekä myyntikanavan tukitoimenpiteet. Merkittävin onnistuminen oli digitaalisten kuvakehysten myyntitavoitteiden ylitys. Show less
-
-
Product Marketing Manager
-
Apr 2007 - Nov 2010
As a Product Marketing Manager i had the responsibility of sales and marketing of Sony camera products within Finnish markets. This required close and efficient co-op with local sales organization and Sony Europe product management. Key task was to create and implement marketing initiatives and campaigns together with local channel marketing. Also a lot of time was spent with Finnish press and journalists. Kameroiden tuotemarkkinointipäällikkönä Suomessa vastasin markkinoinnin suunnittelusta ja toimenpiteiden toteutuksesta sekä myynnistä yhdessä myyntiorganisaation kanssa. Olin näin ollen erittäin vahvasti mukana hoitamassa asiakkuuksia. Tuolloin Sony lanseerasi uuden tuoteryhmän, digitaaliset järjestelmäkamerat, joiden lanseerauksesta ja menestymisestä olin vastuussa. Keväällä 2007 saavutimmekin #2 position markkinoilla, yhtenä ensimmäisistä sen saavuttaneista maista.Main achievement was to reach #2 position for Sony within D-SLR markets in Finland. Until then markets were dominated but 2 other established brands. Show less
-
-
-
-
Marketing Manager, camera products
-
Jun 1996 - Apr 2007
Canon North East Oy was responsible for sales and marketing of Canon products in CIS countries. I was the Marketing Manager for camera products during 1996 to 2007. Main task was to secure that Canon can exploit the market potential to it's maximum and that market leadership is achievement and maintained. Main challenge was to manage the growth (and the crisis) from "one room office" to becoming top 3 in Europe in terms of revenues. This included issues like personnel, logistics and geography but also the strategies, terms & conditions, channel management and sales & marketing strategies and activities. Main achievements were: - Managing growth and crisis - Increase sales from 0 to 250m€ annually - Becoming #1 in market area - Building a solid Canon Imaging business and brand to the markets - Creating a market entry plan and a solid distribution strategy CNE Oy vastasi Canonin tuotteiden myynnistä ja markkinoinnista entisen Neuvostoliiton alueella. Suurimmat markkina-alueet olivat Venäjä, Baltian maat, Ukraina sekä Kazakstan. Roolissani vastasin kameroiden markkinoinnista sekä myynnistä koko markkina-alueella. Toiminnan alkaessa kirjaimellisesti tyhjästä, olivat tarpeelliset toimet ja vastuut varsin laaja-alaisia, mutta toiminnan vakiinnuttua tehtäväni olivat markkinointi- ja jakelustrategian luominen ja toteuttaminen sekä myynnin saavuttaminen asetettujen tavoitteiden mukaisesti. Kaupan kasvaessa alueellisia toimistoja perustettiin useita ja vuosina 2000-2001 vietin 6kk Moskovassa. Ajanjakson tärkeimpiä yksittäisiä saavutuksia on vaikea yksilöidä koska kyseessä oli pitkä ajanjakso ja yhtiö sekä markkinat jatkuvassa muutoksessa. Se että Canon saavutti markkinajohtajuuden kaikilla markkina-alueilla, loimme vankan brändimielikuvan, toimivan myynti- ja jakeluorganisaation maantieteellisesti valtavalle alueelle sekä liikevaihdon kasvu Euroopan top 3 maaksi (kamerat 250m €, 2005) ovat kaikki varmasti mainitsemisen arvoisia saavutuksia. Show less
-
-
Education
-
2003 - 2006
Helia / Helsinki Business Polytechnic
MBA, Marketing
Community
