Content Strategist

• Jan 2022 - Present

Brand Manager

• Jan 2020 - Dec 2021

Developing, managing and delivering effective multimedia projects that align closely with the organisations brand and marketing activities within the private education industry. Establishing a prioritised and strategic schedule of multimedia projects that consider the needs of stakeholders as well as target audience and KPIs. Working with the entire organisation to ensure the effective and consistent use of multimedia across the business. Devising, implementing and maintaining a specific brand identify for multimedia as well creating a strategy to modernise the organisation's digital content to appeal to new audiences. Acting as a key member of the brand team, collaborating to manage the brands of the organisations entire portfolio of products. - Using After Effects, Premiere Pro, Audition, Photoshop, Illustrator & InDesign to deliver more than 200 pieces of audio/visual content to a global audience- Devising new content to appeal to new audiences- Creating and managing the production schedule- Devising and producing podcasts with more than 1,500 unique regular listeners- Promoting the use of multimedia internally as an avenue for brand awareness and marketing campaigns- Providing end-to-end production for all formal video training materials for the organisation- Contributing to various projects relating to the overall brand of the organisation and it's portfolio of products- Producing marketing materials that have been used globally to promote the organisations products Show less

Community Manager

• Feb 2017 - Dec 2019

Developing, managing and marketing an intuitive community platform within the private education industry, to act as an asset to both end users and the organisation itself. Establishing a strategy and process for delivering accessible content to a global audience with ranging levels of experience. Generating a base of key expert members and promoting engagement on the platform both internally and externally. Working with multiple teams, across multiple functions to enable utilisation of the community, for the benefit of the organisation. - Managing a global community of best practice experts- Online marketing and promotion of a new community platform- Email marketing to a global audience - Overseeing and driving platform developments and improvements in an Agile environment- Assisting with the development of other best practice products in an Agile environment- Assisting with the development and operations of a membership platform- Managing the recording of insights and key metrics in a digital environment- Day-to-day running of an online community- Strategy development and implementation for an online community- Utilising the Adobe suite to produce content Show less

Community Analyst

• Oct 2015 - Feb 2017

Helping to develop a business case for an Online Community and deliver against it to the satisfaction of C-level staff. Providing key insight into the design, development and launch of an intuitive online community. Working with developers and architects on the project in an agile environment. Overseeing launch of the platform and creating marketing materials to support it. Ongoing marketing of the platform after delivery to encourage growth. Reporting on the success of the platform to senior staff. - Assisting with the development and launch of the AXELOS Community platform- Assisting with sourcing and producing content in both graphic and written form- Email marketing and copy writing- Marketing to and promoting discussion with a global audience- Managing and producing Webinars- Engaging in discussion with users and - Social Media promotion of the AXELOS product portfolio Show less

Leadership and Management Graduate

• Oct 2015 - Nov 2016

Joined Capita as part of the "Lead the way" graduate scheme, under the Leadership and Management stream. Placed at AXELOS: Global Best Practice as part of a transformation team. Joined Capita as part of the "Lead the way" graduate scheme, under the Leadership and Management stream. Placed at AXELOS: Global Best Practice as part of a transformation team.