Harpreet Kaur
Digital Marketing Specialist at Netsmartz- Claim this Profile
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Bio
Experience
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Netsmartz
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Digital Marketing Specialist
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Jul 2016 - Present
Website Audit: SEO Audit, Competitor Analysis, Content Duplicacy Analysis, Link Popularity Analysis, Broken Link Analysis Keyword Analysis: Research the best keywords using tools like Google Adwords, Spyfu, Semrush. On Page Optimization: Google analytics/Google webmasters setup, Meta Tags Optimization, Heading Tags Optimization, Anchor Text Optimization, Alt Tags Optimization, Robots.txt, sitemap.xml Optimization, Check Keyword Density & Prominence, Canonicalization, Linking to social profiles, Custom 404 error page setup, Key pages content optimization Competitive analysis – Viewing top competitor sites for target keywords. Analyzing back links and outbound links and strategies used to gain traffic. Research on client assignments and in-house content production. Actively researching, testing and proposing new approaches to improving search engine rankings. Generating & Analyzing of traffic report using Google Analytics tool to understand the effectiveness of keywords being used and to measure the usefulness of the off page optimization strategies. Show less
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iMark Infotech Pvt. Ltd
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India
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IT Services and IT Consulting
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200 - 300 Employee
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Search Engine Optimization Analyst
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Nov 2015 - Jun 2016
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Tulipshree Infotech
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India
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IT Services and IT Consulting
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1 - 100 Employee
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Search Engine Optimization Executive
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Aug 2014 - Oct 2015
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Education
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RAYAT BAHRA UNIVERSITY
B.tech, ECE