Experience

MAIA ACTIVE

• China
• Apparel & Fashion
• 1 - 100 Employee

• Brand Management

  • Sep 2021 - Present

  - Strategy & Planning: 1. Conduct marketing research to better understand consumers, the competitors & industry, and to translate into actionable input to strategy, marketing and sales plans. 2. Work with marketing head to align to deliver brand messaging and go-to-market strategy that enhances MAIA's brand equity and bring the brand's purpose to life. - Brand Management 1. Brief and guide creative partners to develop concepts and produce creative assets fro seasonal projects/campaigns. 2. Cross-function work including creative, digital & social media, event & community, e-coms & retail, merchandising. Crafting campaign plan, putting together the framework and structure that allow team to deliver into MAIA’s brand objectives. 3. Other brand management responsibilities including budget planning &tracking, process supervision, and effectiveness evaluation. 4. Owning all brand collaboration projects and lead as the key contact window with partners. Key campaigns - event/community focused 1. 2023 SH Brand campaign ‘Be as you wish’ offline exhibition 2. 2022 GZ Maia Fun Club X SWISSE Yoga event / SH MAIA Valentine's Day event Roles & Responsibilities - As project owner to lead/guide creative to deliver influencers/consumers engagement events concept or product launch events concept at scale. - Work closely with retail / event team on the event execution at various scales, on time and on budget. Show less



TBWA\Media Arts Lab

• United States
• Advertising Services
• 700 & Above Employee

•  Account Manager

  • 2018 - 2021

  Worked for Apple on ATL, Digital, Social and Outdoor. Account manager on Brand team - iPhone, Airpods, Mac, Apple Music. Account manager on App store Team in 2018-2019. Worked for Apple on ATL, Digital, Social and Outdoor. Account manager on Brand team - iPhone, Airpods, Mac, Apple Music. Account manager on App store Team in 2018-2019.



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Executive

  • Aug 2017 - Jul 2018

  Managed various types of projects for SOFY, from purely ATL to IMC and E-commerce. Maintained client relationship on daily basis. Rich exposure on process of developing strategy, creative and final executions. Managed various types of projects for SOFY, from purely ATL to IMC and E-commerce. Maintained client relationship on daily basis. Rich exposure on process of developing strategy, creative and final executions.



奥美

• China
• Mining

• Account Executive

  • 2016 - 2017

  Main client is Phillips. Supported projects for male-grooming, Oral care, maternity care and smart healthcare. With IMC experience and intense training on account servicing fundamentals. Not only focus on ATL things , also have frequent exposure to digital projects. Responsibilities: - Support cross-discipline ideation and execution - Work on briefing and provide input for creative development- Manage timelines, budgets, and resources. - Quality control for production deliverables - Prepare and follow through financial processes Show less