Experience

Outreach Marketing

• Pakistan
• Business Consulting and Services
• 1 - 100 Employee

• Head Of Operations

  • Jan 2013 - Present

  • Currently managing clients which are top tier multinationals and national level companies in Pakistan• New Business Development • Business development with existing clients• Contract negotiations/ management• Program development with clients based on trade related BTL Activities• Ensuring best in class service to 80% volume generating retail universe• Design GTM strategy with clients • Build annual operational plan with clients • Budgeting, KPIs and Reporting plans for trade marketing activities• Liaise with Campaign Manager to execute campaigns for different clusters/ segments & deliver maximum conversions, Incremental Revenue and ROI through the campaigns• Build trade marketing strategy – define/ enhance core brand elements • Transforming shopper Insights through tools and knowledge into effective on-store, in-store merchandising and Brand communications plans• Functional Training of teams in the areas of “Trade Execution” and “Steps of call”• On ground execution and monitoring developing pay for performance base environment• Process automation as per client requirement• KPI achievement/ management & monthly Budget management & result management• Designing AOPs with clients• Financial planning and budgeting with clients Show less

• Regional Operations Manager

  • Nov 2011 - Dec 2012

  • Regional Client team management• New Brand Launch• Defining and identifying high visibility areas for product • On ground execution and monitoring developing pay for performance base environment• Plan of Retail communication plan• Trade related activities execution planningo Channel Activation and Merchandisingo Identifying the potential outlets with client for merchandising• Rural Deep reach planning for different FMCG clients • Regional budget management as per allocation • Market insights and project reporting • Pre-Post Analysis of related product launches Show less



Jazz

• Pakistan
• Telecommunications
• 700 & Above Employee

• Billing Analyst

  • Jun 2007 - Nov 2011



The Bank of Punjab

• Pakistan
• Banking
• 700 & Above Employee

• Systems Analyst

  • Feb 2006 - Jun 2007