Haroon Basharat
Marketing Analyst at Acmetel USA LLC- Claim this Profile
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English Professional working proficiency
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Urdu Native or bilingual proficiency
Topline Score
Bio
Credentials
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SEMRUSH AMAZON SELLER CERTIFICATION
SemrushJul, 2021- Nov, 2024 -
Digital Marketing Certification
StukentMay, 2021- Nov, 2024 -
Intermediate Data Visualization with ggplot2
DataCampApr, 2021- Nov, 2024 -
Intermediate R
DataCampApr, 2021- Nov, 2024 -
Introduction to Data Visualization with ggplot2
DataCampApr, 2021- Nov, 2024 -
Introduction to Statistical Modeling in R
DataCampApr, 2021- Nov, 2024 -
Introduction to Statistics in R
DataCampApr, 2021- Nov, 2024 -
Mimic Pro
StukentApr, 2021- Nov, 2024 -
Data Visualization in R
DataCampMar, 2021- Nov, 2024 -
Introduction to Importing Data in R
DataCampFeb, 2021- Nov, 2024 -
Introduction to R
DataCampFeb, 2021- Nov, 2024 -
Google Ads - Measurement Certification
Google Ads ManagerJul, 2022- Nov, 2024
Experience
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Acmetel
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United States
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Telecommunications
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1 - 100 Employee
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Marketing Analyst
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Jan 2023 - Present
- Using SQL to query and manipulate large datasets from various sources, including customer databases, marketing automation platforms, and web analytics tools. - Tableau, Power BI, and Excel to create and maintain marketing dashboards, reports, and visualizations that provide insights into key performance indicators (KPIs) such as customer acquisition, engagement, and retention. - Conducting A/B testing and other experiments to optimize marketing campaigns and tactics, and use data-driven insights to make recommendations for improvements. - Collaborating with cross-functional teams, including sales, product, and engineering, to gather insights and align marketing strategies with business objectives. - Developing and maintaining customer segmentation models and personas using SQL, R, and other data analysis tools, to tailor marketing messaging and campaigns to specific customer segments. -Present findings, insights, and recommendations to senior management and stakeholders, using data visualizations and other tools to effectively communicate complex data-driven insights. -Manage relationships with external vendors, agencies, and partners to ensure high-quality delivery of marketing initiatives, and to optimize performance and return on investment. Show less
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Brisk Dispatch
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Transportation, Logistics, Supply Chain and Storage
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Marketing Analyst
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Sep 2022 - Oct 2022
• Collaborated with CRM, Analytics, and Creative teams to manage day-to-day operations connected to customer acquisition. • Monitored marketing performance against KPIs and advocate changes where necessary to meet business objectives. • Measured consumer satisfaction with products or services using website metrics in Google Analytics and proprietary tools. • Explored data to discover and define root cause factors that you can translate into timely and actionable business decisions • Created graphic representations of data and translating complex research into easily readable content for stakeholders and other departments • Provided suggestions to management for improving customer experience on social platforms and internal processes. • Established Martech stack to create ICPs (Ideal Customer Profiles), gather account intelligence, and support multi-channel campaigns that generate high-value customers. Show less
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Clicksat (Pvt) Limited
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Pakistan
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Telecommunications
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1 - 100 Employee
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Data and Marketing Analyst
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Jan 2018 - Jan 2021
Developed marketing strategies by conducting in depth research and analysis of companies and competitors; develop insights. Defined, computed, tracked, and continuously validated business metrics with descriptive and predictive analysis. Developed Parameter audit tool for technology teams using SQL and R language. Created multiple management and engineering level dashboards using SQL, Tableau and PowerBI for daily reporting, KPI monitoring and weekly progress reports. Designed, developed, and maintained Tableau functional reports based on user requirements. Designed and optimized data connections, data extracts, schedules for background tasks and incremental refresh for weekly and monthly dashboard reports on Tableau server. Worked on building queries to retrieve data into Tableau, PowerBI, and MS Excel from SQL server (Amazon redshift). Developed User interactive sheets and reports as business need and for the writing SQL scripts to the relevant data in Tableau application. Created standardized ABM reporting and dashboards, presenting performance to the marketing department as well as stakeholders throughout the company. Show less
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Adsign
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Rawalpindi, Punjab, Pakistan
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Marketing Data Analyst
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Aug 2017 - Jan 2018
• Used a range of formats and marketing channels, and developed campaign-level concepts, test for their effectiveness, and optimized content to increase conversions and delight existing customers • Created and developed new innovative ways to communicate the company message to their existing customers • Recommended and created A/B or multivariate tests to improve user experience and conversion • Supported the marketing manager in day-to-day marketing activities. • Analyzed campaign data and adjust strategies to deliver maximum return on investment Show less
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Education
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2021 - 2022
Illinois Institute of Technology
Master of Science - MS, Marketing Analytics -
National University of Computer and Emerging Sciences
Coursework included Marketing, Entrepreneurship, Business Ethics and Finance
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