Experience

Reelanalytics

• Kenya
• Advertising Services
• 1 - 100 Employee

• Media Strategy, Research and Consulting

  • Dec 2017 - Present

   Work with the client and the account team to understand the client's business objectives and advertising strategy  Liaise with the creative agency team, clients and consumers to develop media strategies and campaigns  Work on several projects at the same time, often for several different clients  Make decisions on the best form of media for specific clients and campaigns  Undertake research and analyse data using specialist industry resources  Identify target audiences and analyse their characteristics, behavior and media habits  Present proposals, including cost schedules, to clients  Recommend the most appropriate types of media to use, as well as the most effective time spans and locations  Work with Media buyers and maintain good contacts with media owners, such as newspapers, magazines and websites  Manage client relationships to build respect and gain their trust in your judgement  Proofread advertisement content before release  Maintain detailed records  Evaluate the effectiveness of campaigns to inform future ones. Market research Show less



Reelforge Media Intelligence

• Kenya
• Advertising Services
• 1 - 100 Employee

• Reseach and Data Analyst

  • Dec 2012 - Nov 2017

   Media Research Analyst. Proficient in data analysis and advanced excel  Preparation of insightful periodic statistical reports using data/information from various departments  Monitoring and evaluating media activities for particular clients-PR/Ad agencies, companies and brands  Quality control through analysis of data variables before validating it for reporting  Analyzing campaign performance and research results using a variety of numerical and IT tools  Summarizing and finalizing data at the end of projects  Making presentations  Pitching reports for new corporate clients. Show less



Co-operative Bank of Kenya

• Kenya
• Financial Services
• 700 & Above Employee

• Direct Sales Representative

  • Aug 2011 - Jan 2012

   Selling new services to new and existing clients  Consolidating the database of potential customers  Interacting with existing customers to increase sales of the bank's products and services  Developing new business prospects in specific geographic areas through cold calls  Selling new services to new and existing clients  Consolidating the database of potential customers  Interacting with existing customers to increase sales of the bank's products and services  Developing new business prospects in specific geographic areas through cold calls