Harold Groeneveld

Partner at United Playgrounds
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Contact Information
us****@****om
(386) 825-5501
Location
Netherlands, NL
Languages
  • English Full professional proficiency
  • German Full professional proficiency
  • Dutch Native or bilingual proficiency
  • French Professional working proficiency
  • Luxembourgish Elementary proficiency

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5.0

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Esther Scharloo

Harold weet goed om te gaan met de verschillende krachtenvelden binnen Yacht. Hij kiest duidelijk zijn eigen pad en weet zijn collega’s daarin mee te krijgen. Harold is duidelijk en direct in zijn communicatie. In welke rol hij ook zit, hij blijft met

Athalie Stegeman

Harold is an excellent professional with strong analytical skills. He's good in writing business cases, especially in the area of new, innovative digital marketing strategies. Any company seeking an online acquisition strategy of wants to undertake efforts to increase cross sell should hire him.

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Experience

    • Netherlands
    • Business Consulting and Services
    • 1 - 100 Employee
    • Partner
      • Jul 2023 - Present

      United Playgrounds is not just about being a group of digital companies. It is about bringing like-minded people together, each with their own background, strengths and perspectives. The power of the collective, with an eye for one's own identity. United Playgrounds is where data, tech and creativity meet and mix. Where colouring outside the lines is encouraged, and innovation is a means to learn and grow. This is where awesome experiences are built. Always focussed on our clients' needs and our own fun at work. Show less

    • Netherlands
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Head of Operations
      • Jan 2023 - Present

    • Head of Digital Marketing
      • May 2021 - Feb 2023

    • Canada
    • Advertising Services
    • 700 & Above Employee
    • Strategic Management Consultant | Principal | WSI Digital Marketing Consultant
      • Mar 2020 - May 2021

      WSI Digital Marketing Services - Solutions to your specific marketing problems. We don't believe in the "one-size-fits-all" approach to digital marketing. Instead, we take the time to understand your organization and customers so we can recommend a strategy based on your individual business needs. - Digital Blue Print for Brand Building and Sales Growth - Demand Generation (e.g. Digital ads on Facebook and Google, PPC) - Inbound Marketing and SEO - CRM & Marketing Automation WSI Digital Marketing Services - Solutions to your specific marketing problems. We don't believe in the "one-size-fits-all" approach to digital marketing. Instead, we take the time to understand your organization and customers so we can recommend a strategy based on your individual business needs. - Digital Blue Print for Brand Building and Sales Growth - Demand Generation (e.g. Digital ads on Facebook and Google, PPC) - Inbound Marketing and SEO - CRM & Marketing Automation

    • Luxembourg
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Director Digital Marketing & Sales
      • Jan 2011 - Feb 2020

      Major Pay TV & streaming TV provider in Europe. In my current role, I directed digital sales and online store infrastructure for multiple brands. I govern all e-commerce financial planning, budgets, and forecasts. I spearhead vision, strategy, and the execution of global business operations in a digital environment. I also maintain exceptional relationships with clients and serve as a liaison with industry experts and international UX/UI and web development agencies. I’m charged with monitoring the performance and budgets for group-wide e-commerce activities, generating daily campaign reports, and continuously comparing projected targets. I direct cross functional teams with specialties in UX/UI, Search, Display Advertising, Social and Data Analysis. Managed international project teams through due-diligence, prioritization, and development. I’ve played integral role in establishing company’s digital presence and E-commerce operations. I’ve achieved extraordinary market share, securing growth in revenue, conversions and customer engagement. Show less

    • Managing Partner
      • Jan 2008 - Dec 2010

      Boutique consulting firm in digital marketing strategy. Directed all bottom-line factors, including company vision, long-range strategic planning, global product management, and development processes. Guiding companies through the Digital Marketing landscape, using online methodologies to improve efficiency and effectiveness of e-commerce activities. Envisioned and implemented strategic marketing campaigns while leading an internal department of 50 marketing and commercial communication professionals and two account managers. Developed and implemented marketing plans, established sales objectives, and prepared company-wide sales forecasts. Show less

    • Netherlands
    • Staffing and Recruiting
    • 700 & Above Employee
    • Commercial Manager
      • Jan 2007 - Dec 2007

      I served as Senior interim marketing Manager and Commercial Manager, throughout my time at Yacht (a Randstad Company). I directed product and regional/international marketing operations while holding full profit-and-loss accountability for the unit. I recruited, trained, mentored, and attained assignments for a department of 30 marketing and communications professionals. Directed regional and international marketing organization, including account managers, and product managers. I successfully increased revenue by expanding market share and establishing alliance initiatives. Show less

    • Netherlands
    • Banking
    • 700 & Above Employee
    • Interim Digital Marketing Manager
      • Feb 2006 - Jan 2007

    • Financial Services
    • 700 & Above Employee
    • Interim Digital Marketing Manager
      • Sep 2005 - Jan 2006

    • Netherlands
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Marketing & Communications Consultant
      • Dec 2003 - May 2005

      Full-service marketing and communication consulting office for ICT, government, the media, and public utilities Full-service marketing and communication consulting office for ICT, government, the media, and public utilities

    • Netherlands
    • Staffing and Recruiting
    • 700 & Above Employee
    • Marketing Manager
      • Feb 2001 - Oct 2003

    • Account Manager
      • Oct 1998 - Jan 2001

      Detachment organization for highly trained technical, legal, financial and ICT specialists

Education

  • Hogeschool van Utrecht
    Bachelor of Arts (honours) degree in Marketing, Economics & Management Studies
    1989 - 1993
  • CIM | The Chartered Institute of Marketing
    Master of Arts in Marketing, Strategic marketing
    1996 - 1997

Community

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