Experience

Modus Test, LLC

• United States
• Semiconductor Manufacturing
• 1 - 100 Employee

• Executive Marketing Strategist

  • 2016 - Present

  Modus Test provides a comprehensive suite of analytical equipment and test consumables that blend innovation and best-known methods for test design and manufacturing. I have successfully accelerated revenue growth, drove demand generation, solidified our market leadership, and expanded our Partner Network by crafting and leading execution of high-impact marketing strategies and roadmaps to launch new products. By collaborating with the Sales and Product Development teams, tracking the buyer journey, and leveraging a data-driven approach, I ensure our strategies align with key targets and expectations. This includes devising the master field marketing schedule of Promotional Tours, Roadshows, and Trade Shows. My key achievements include: • Recognized for playing a major role in attaining high-level corporate sales targets. • Achieved 20%+ YoY growth by successfully bringing on 8-10 new customers on an annual basis. • Promoted brand awareness and expanded audience engagement with the technology firm. • Established a high-performance marketing team from the ground up and then successfully integrated sales and marketing teams and constructed new cross-functional procedures for new product launch into marketplace. • Significantly improved the Partner Network by constructing and implementing standardized playbooks to identify optimal new partnerships, define partner incentive programs, properly onboard new partners, and establish guidelines for the creation of co-branded marketing collateral and Joint Go-To-Market strategies.



The Richwine Group International LLC

• Executive Business Consultant

  • 2003 - Present

  Business Consultant specializing in Sales, Business Development, Marketing and Project Management targeting Small and Medium Businesses, Software, Healthcare, and Finance enterprises. Managing all areas of Sales, Business Development, P&L responsibility, financial management, Marketing initiatives, Staffing, Resource Planning, Leadership Development, Business Plan formulation and market penetration strategies. Delivering Sales Training using various sales training tools. Providing funding sources for various start ups and acquisitions.



PhoenixNAP

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• VP of Global Sales and Marketing

  • Jun 2014 - Nov 2015

  PhoenixNAP offers Hosting and Cloud based solutions that include bare metal server, IaaS, hardware leasing, and colocation options for global clients. I managed a multi-million dollar budget and led teams across four business units in executing in-bound and out-bound marketing across Corporate, Partner, and Channel Sales, as well as product marketing and management. This included creating New Product Introduction (NPI) initiatives, conducting market & competitor analysis, and enhancing Channel and Vendor relationships. In addition, I steered the design of white label & co-branded marketing assets and Joint Go-To-Market initiatives. My key achievements include: • Played an instrumental role in achieving targeted revenue objectives by artfully positioning the organization as a visionary leader within an emerging market. • Attained a 38% increase in annual growth for Hosting Services and a 42% expansion in Cloud Product Lines within only 12 months of hire. • Revitalized organization-wide image by directing a comprehensive rebranding initiative that included a new logo, new website, and fresh digital presence. • Drove market penetration and leadership by designing highly-effective Go-To-Market strategies including digital marketing initiatives, customer and market segmentation, and both corporate and product positioning. • Initiated the design and implementation of a Demand Generation program which expanded audience engagement and awareness through branding, public relations, field marketing, trade shows, advertising, and content development. • Acted as a key driver in the seamless transition to a new Marketing Automation Tool and CRM integration. • Leveraged quarterly budget report findings relating to P&L, lead generations, close ratios, digital marketing, and conversions to guide high-level decision making.



Mitel

• Telecommunications
• 700 & Above Employee

• Global Channel Sales andMarketing Director, Cloud Communications

  • Mar 2013 - Jun 2014

  Mitel is a leading telecommunications company that focuses on providing best-in-class VoIP products. I led a team in achieving global growth in a demanding, fast-paced market by creating innovative GTM and NPI strategies, roadmaps, and plans to launch a dynamic suite of cloud-based Unified Communication solutions built on Mitel's Proprietary Freedom Software Architecture. This included the brand strategy, pricing, brochures, white papers, product data sheets, customer testimonials, case studies, and sales presentations, for the entire product portfolio. I also worked closely with the R&D and Engineering teams to strategize the product roadmaps. My key achievements include: • Realized $20M+ in CLOUD Top Line Revenue FY13 by spearheading margin/cost modeling, new product development, and demand generation. • Conceptualized and built CLOUD marketing program that grew portfolio into a $50M worldwide operation while operating on an internal "start-up" team within a billion-dollar company. • Achieved 50+ new strategic relationships in FY13, enabling global expansion and sales growth across North America, Canada, and Europe. • Established new revenue stream by leading the development of a Service Provider Program to complement the existing Channel program and secured the first critical Service Provider relationships with Windstream, Sprint, and Frontier. Communications • Strengthened and expanded network of critical relationships with Service Providers and Channel Partners. • Utilized UCaaS, SaaS, IaaS, and PaaS platforms to establish an organization-wide baseline for collateral development and GTM across partner network marketing program encompassing resellers, value-added resellers (VARs), and independent software vendors (ISVs). • Accountable for overall success and effectiveness of the Mitel MiCloud B2B marketing initiative. • Accelerated growth by constructing and implementing an NPI Process to activate Marketing, Sales, and Product strategies.



America Unwired

• Managing Director Sales and Marketing

  • 2002 - 2013

  Responsible for a team of sales, marketing and subcontractor professionals to create overall “Go-To-Market” strategies with Channel Partners to sale wireless and SaaS products through retail distribution channels. Championing value based pricing strategies for services rendered. Created and drove Demand Generation and Digital marketing strategies along with developing rich marketing collateral to support all sales and marketing initiatives. Generating inbound and outbound lead sources, tracking lead pipeline, monitoring ROI on various marketing channels and converting leads to sales. Delivering project management focusing on cost, schedule, scope, scheduling, risk assessment and resource planning for cellular tower installation and system integration. My key achievements include: • Acted as a key driver in expanding annual sales from the ground up to $50M+ within a five-year period through strategic, results-driven leadership. • Generated a new revenue stream by spearheading a top-priority project for General Dynamics that involved the Installation, Optimization, and Systems Integration of a network of Cellular Towers from initial Site Survey through to Site Close including structural analysis, bidding, licensing, resource allocation, scheduling, and more. • Empowered individuals with the skills and knowledge to excel within sales, marketing, and project management through regimented training utilizing a series of innovative instructional tools. • Established and strengthened collaborative relationships with solution partners including Mobile Carriers and OEMs in order to activate synchronicity and facilitate business growth. • Secured financially beneficial contracts through artful negotiations to procure any required products or services.



Motorola

• 1 - 100 Employee

• Senior Product Manager and Program Management | New Product Introduction

  • 1995 - 2002

  Product owner and Program Manager responsible for a team of 50 in the Mixed Signal Analog Communications Product Division. Significant international experience working with overseas factories in the areas of wafer processing and probe. Experience in New Product Introduction and Development. Created and implemented cost control measures. Executed yield enhancement as well as quality and reliability testing. Managed the RFP (Request for Proposal) demand data from the customer and ensured appropriate wafer starts were in place to fulfill orders. Developed cost estimates based on necessary resources needed for project completion.



U.S. Department of Energy

• United States
• Government Administration
• 700 & Above Employee

• Program Manager

  • 1992 - 1995

  The Light Duty Utility Arm System (Robotics) Program: Worked with a team of 30 engineers to design and implement a remote robotics arm capable of entering radioactive waste tank environments for surveillance, inspection, and characterization purposes for nuclear waste sites in Richland,WA, Idaho Falls, Idaho, Savannah River, GA, and Rock Flats, CO. Designed instrumentation that served as an interface between the remote robotics arm and its control center. Wrote acceptance test procedures as well as performed acceptance testing on all instrumentation and control systems. Managed the procurement process that secured funding for the instrumentation/control system portion of the project. Developed design specifications based on customer input to develop the operating parameters of the robot.