Harold McShiel
Head of Social Platforms at Acamar Films- Claim this Profile
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English Native or bilingual proficiency
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Chinese Elementary proficiency
Topline Score
Bio
Jake Wiafe
Harold has been by far one of the most pivotal figures in my career growth so far. I had the pleasure of working with Harold during his time as one of my managers within the Network team, and I believe that his dedication, open communication, organization, and unique ability to inspire the best out of anyone he works with, make him a valuable colleague. During my time being managed by Harold, what struck me most was the amount of care he took in understanding and effectively utilizing both my personality and the way I worked without being intrusive or annoying. His emotional intelligence and managerial nous were key to creating a safe and open working environment, and they are key factors that have shaped how I approach my own management and leadership responsibilities. His dedication to mental health and wellbeing was often pivotal in helping me overcome difficult moments in my career and personal life. These were aspects that made him an overwhelmingly positive force within the office, as well as his friendliness, openness, musical talent, and ability to inspire me to push myself and have faith in my own ability, and these are aspects of our working relationship that I will always treasure. Whatever role Harold finds himself in, I have no doubt that he will always be a vital, positive, and popular member of the team.
Dan Jones
Harold has been an absolute pleasure to work with during the past five years at Little Dot, and has positively touched departments across the business, from education to arts, podcasts to sport to publishing to our owned and operated network. Harold always brings care, attention and humour to his work, with a thorough understanding of how content works on different platforms. I’m addition, Harold has been pivotal in Little Dot’s sustained approach to improving mental health amongst our staff, and helping drive initiatives including our Mental Health First Aid team.
Jake Wiafe
Harold has been by far one of the most pivotal figures in my career growth so far. I had the pleasure of working with Harold during his time as one of my managers within the Network team, and I believe that his dedication, open communication, organization, and unique ability to inspire the best out of anyone he works with, make him a valuable colleague. During my time being managed by Harold, what struck me most was the amount of care he took in understanding and effectively utilizing both my personality and the way I worked without being intrusive or annoying. His emotional intelligence and managerial nous were key to creating a safe and open working environment, and they are key factors that have shaped how I approach my own management and leadership responsibilities. His dedication to mental health and wellbeing was often pivotal in helping me overcome difficult moments in my career and personal life. These were aspects that made him an overwhelmingly positive force within the office, as well as his friendliness, openness, musical talent, and ability to inspire me to push myself and have faith in my own ability, and these are aspects of our working relationship that I will always treasure. Whatever role Harold finds himself in, I have no doubt that he will always be a vital, positive, and popular member of the team.
Dan Jones
Harold has been an absolute pleasure to work with during the past five years at Little Dot, and has positively touched departments across the business, from education to arts, podcasts to sport to publishing to our owned and operated network. Harold always brings care, attention and humour to his work, with a thorough understanding of how content works on different platforms. I’m addition, Harold has been pivotal in Little Dot’s sustained approach to improving mental health amongst our staff, and helping drive initiatives including our Mental Health First Aid team.
Jake Wiafe
Harold has been by far one of the most pivotal figures in my career growth so far. I had the pleasure of working with Harold during his time as one of my managers within the Network team, and I believe that his dedication, open communication, organization, and unique ability to inspire the best out of anyone he works with, make him a valuable colleague. During my time being managed by Harold, what struck me most was the amount of care he took in understanding and effectively utilizing both my personality and the way I worked without being intrusive or annoying. His emotional intelligence and managerial nous were key to creating a safe and open working environment, and they are key factors that have shaped how I approach my own management and leadership responsibilities. His dedication to mental health and wellbeing was often pivotal in helping me overcome difficult moments in my career and personal life. These were aspects that made him an overwhelmingly positive force within the office, as well as his friendliness, openness, musical talent, and ability to inspire me to push myself and have faith in my own ability, and these are aspects of our working relationship that I will always treasure. Whatever role Harold finds himself in, I have no doubt that he will always be a vital, positive, and popular member of the team.
Dan Jones
Harold has been an absolute pleasure to work with during the past five years at Little Dot, and has positively touched departments across the business, from education to arts, podcasts to sport to publishing to our owned and operated network. Harold always brings care, attention and humour to his work, with a thorough understanding of how content works on different platforms. I’m addition, Harold has been pivotal in Little Dot’s sustained approach to improving mental health amongst our staff, and helping drive initiatives including our Mental Health First Aid team.
Jake Wiafe
Harold has been by far one of the most pivotal figures in my career growth so far. I had the pleasure of working with Harold during his time as one of my managers within the Network team, and I believe that his dedication, open communication, organization, and unique ability to inspire the best out of anyone he works with, make him a valuable colleague. During my time being managed by Harold, what struck me most was the amount of care he took in understanding and effectively utilizing both my personality and the way I worked without being intrusive or annoying. His emotional intelligence and managerial nous were key to creating a safe and open working environment, and they are key factors that have shaped how I approach my own management and leadership responsibilities. His dedication to mental health and wellbeing was often pivotal in helping me overcome difficult moments in my career and personal life. These were aspects that made him an overwhelmingly positive force within the office, as well as his friendliness, openness, musical talent, and ability to inspire me to push myself and have faith in my own ability, and these are aspects of our working relationship that I will always treasure. Whatever role Harold finds himself in, I have no doubt that he will always be a vital, positive, and popular member of the team.
Dan Jones
Harold has been an absolute pleasure to work with during the past five years at Little Dot, and has positively touched departments across the business, from education to arts, podcasts to sport to publishing to our owned and operated network. Harold always brings care, attention and humour to his work, with a thorough understanding of how content works on different platforms. I’m addition, Harold has been pivotal in Little Dot’s sustained approach to improving mental health amongst our staff, and helping drive initiatives including our Mental Health First Aid team.
Experience
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Acamar Films
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United Kingdom
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Animation and Post-production
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1 - 100 Employee
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Head of Social Platforms
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Jul 2022 - Present
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Little Dot Studios
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United Kingdom
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Media Production
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200 - 300 Employee
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Senior Producer, Podcasts
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Jan 2021 - Apr 2022
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Senior Operations Manager
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Jul 2019 - Dec 2020
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Partnerships Manager
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Aug 2018 - Jul 2019
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Senior Producer
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Sep 2016 - Aug 2018
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Copywriter
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Jul 2016 - Sep 2016
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Channel 4
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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Short Form Channel Manager
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Sep 2013 - Jul 2016
As Short Form Channel Manager for All 4 my responsibility has been to optimize the development of our All 4 Online proposition for a digital audience. In order to best manage our digital channels both on All4.com and on other third party platforms like Youtube and Facebook, I've developed my expertise in digital content consumption and social habits. I've helped to define the role All 4 has in the digital content landscape as a broadcaster, regularly presenting my findings to the All 4 Commissioning team and fleshing out their excellent ideas. More recently I defined a strategic roadmap for the third party platform syndication of our Shorts strand of content with the long term aim of reaching new or lapsed audiences on the platforms where they spend their digital lives, and converting them into active consumers of All 4's content.
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Publishing and Web Producer
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Mar 2010 - Aug 2013
Events: responsible for managing the online presence for our suite of live events, creating maintaining and managing all content and partners from video to social, and from ticket sales to messaging for attendees. These events ranged from our own brand events: such as T4 on the Beach in Weston Super Mare; and T4's Stars in London's Earls Court, to existing events with which we partnered to enhance their offering: like London Freeze at Battersea Power Station, the Taste Festivals around the UK, and Jimmy Doherty's Feast Event on his farm near Ipswich.Publishing: produced a number of successful books and magazines around Channel 4 and E4 properties including Cookery School by Richard Corrigan for Penguin Publishing, The Misfits Book for Hodder & Stoughton and a great number of books under the Channel 4 Books strand run by Transworld Publishing.Copy Writing: wrote all copy for comms from our department's properties from Tube Car Panels for London Freeze festival, to continuity announcements for our CDWM books, via all the copy for the official programmes for our T4 events. I've written more JLS biographies than I've had hot dinners.
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Senior Writer, E4 Games
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Mar 2008 - Sep 2012
Was responsible for researching and writing all the content on the E4 Games portal. I was interrogating audience insights to inform the choosing of daily browser games to champion to our discerning E4 16-24 online audience. I developed good relationships within the industry and managed a strong rapport with our community.
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Assistant Producer
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Sep 2007 - Mar 2010
Worked on data entry for the creation of the Channel 4 Food portal and built the websites for Come Dine With Me, Cook Yourself Thin and many other Channel 4 food formats. I became an expert in the Teamsite CMS tool and so trained incoming members of staff before working as a Teamsite superuser on Big Brother 9 generating news and social content for the huge C4 show.
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Researcher
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Aug 2007 - Oct 2007
I researched a total of 7 of the world's most significant architectural achievements for a series of pull outs across a week. These ranged from Le Corbusier's Ronchamp to Frank Lloyd Wright's Falling Water via the empire State Building. I discovered a wide range of stories and insights into the buildings, wrote some of them up and gave others to the writers. I researched a total of 7 of the world's most significant architectural achievements for a series of pull outs across a week. These ranged from Le Corbusier's Ronchamp to Frank Lloyd Wright's Falling Water via the empire State Building. I discovered a wide range of stories and insights into the buildings, wrote some of them up and gave others to the writers.
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Education
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2006 - 2007
Cardiff University / Prifysgol Caerdydd
PGDip, Magazine Journalism -
2003 - 2006
Cardiff University / Prifysgol Caerdydd
BA, History
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