Experience

Trainerize

• Canada
• Wellness and Fitness Services
• 1 - 100 Employee

• Sr. Video and Content Producer

  • Jan 2023 - Present

  Filming, editing & production of video content in the following categories:→ Product videos (feature-based)→ Team culture & local events→ Promotional teasers → Marketing content shoots (in studio or on-site)→ Social media → Enterprise case studiesCreator Team Lead:→ Weekly planning & assistance with project briefing, team alignment & content positioning→ Mentorship with skill development of Junior video editors & content creators→ Management & Delegation of external collaborators → Creating process infrastructure - building systems & workflows to help the team run smoothly→ Coordinating with team leads to plan and execute on projects in Brand, Growth and Product→ Providing feedback for revisionsOnline Events (TZ Collective):- Sourcing and managing potential guests- Planning session topics, themes & content outlines- Hosting & Recording Sessions- Post-production of events/ sessions- Live streaming + backend management Show less

• Producer - Digital Content & Video Marketing

  • Nov 2018 - Jan 2023

  ✔Content Creation: Develops concepts/scripts/ storylines and responsible for the end-to-end production of branded videos, product education videos, and video ads ✔Webinar Creation & Management: Content strategy, production, hosting, scheduling on the Gotowebinar platform, distribution and marketing of the content, follow up emails✔ Commercial & Studio Shoots: In charge of creative direction for commercial concepts and deliverables. Manages logistics, gear and lighting, as well as models and crew on-set✔Event Management: Leads and manages the Trainerize Collective, a series of National events and meetups for Trainerize customers and fitness professionals✔ Creates customer stories and case study videos (for Instagram, Youtube and the Trainerize blog)✔ Social Media Management: Photography, weekly planning and scheduling of content for the Trainerize Instagram account Show less



Woods Canada

• Canada
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Freelance: Photography and Video Production

  • Sep 2022 - Dec 2022

  For this project I was tasked with creating lifestyle-focused photography and short-form videos to promote Woods Canada's outdoor gear. Our goal was to showcase the product line across multiple different seasons and use cases. As a result, we created approachable content that would appeal to adventurers looking for affordable and functional gear. Our series of short-form videos garnered up to 4.8 Million views (per video), providing Woods with curated social content that still felt organic to viewers. Show less



The Bombay Beauty Company

• Canada
• Retail
• 1 - 100 Employee

• Creative Director - 4 Month Contract

  • Nov 2018 - Feb 2019

  ✔ Executed a 4-month plan with the goal of creating a new Brand Identity for Bombay Beauty Co., while repositioning their product line to connect with a younger audience ✔ Worked closely with the CEO to conduct in-depth user research ✔ Created copy that would tell the brand origin story, explain Ayurveda and resonate with a millennial audience ✔ Redesigned all packaging for the complete product line ✔ Designed branded marketing materials for print (information cards, gift bags, booklets, and other collateral) ✔ Shot and edited a promotional video for the redesigned website + social media marketing ✔ Positioned the brand as a progressive lifestyle company with Ayurvedic products Show less



Vessi Footwear

• Freelance : Campaign & Video Production

  • Feb 2018 - Aug 2018

  ✔Created a West coast marketing campaign and produced a 35-second ad that combined live action videography and frame-by-frame animation. ✔Production: Editing, script writing, casting voice actors, directing voice actors, basic sound design, rotoscoping, colour grading and videography. ✔Managing client relations, gathering feedback and reiterating throughout production ✔Fluent in Adobe Premiere, After Effects, Adobe animate ✔Went on to complete several other projects for the client including video editing, vertical videos and creative product shoots. Show less



Access Pro Bono Society of BC

• Canada
• Legal Services
• 1 - 100 Employee

• Freelance : Marketing Strategy, Web Redesign and Video Production

  • Jan 2018 - Mar 2018

  ✔Lead a design team in creating a informative campaign to educate BC residents about family mediation (including a custom website, 1-minute ad and 5 in-bound informational videos). ✔Successfully managed client relations and produced in-bound marketing content aimed to help the target audience easily understand the divorce process. ✔Created copy for the website and developed the script for the advertisement video. ✔This project was later nominated for the Best Big Idea Project of 2018 at VFS. Show less



The Okanagan Science Centre

• Canada
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Public Programs Coordinator & Social Media Manager

  • May 2017 - Sep 2017

  ✔Responsible for all organizational outreach and marketing of Public Programs. I worked closely with the Executive Director to expand Outreach and extend marketing efforts into the digital landscape. ✔ Created promotional materials including: Custom brand videos, print advertising, social media content ✔ Managed relationships with sponsors and organizational partners ✔ Managed social media platforms and executed successful video campaigns engaging over 10k users ✔ Created community outreach opportunities, attending festivals and local events doing interactive marketing initiatives ✔ Human Resources: Created a PPC Handbook and Interactive Training Videos to establish a formal onboarding process for the organization Show less



Movati Athletic

• Canada
• Wellness and Fitness Services
• 400 - 500 Employee

• Professional Sales Consultant

  • Jul 2016 - Mar 2017

  ✔ Was consistently ranked as one of the top 10 in Sales nationally ✔ Was #1 closer within the company for 2 consecutive months ✔ Responsible for lead generation and meeting monthly sales quotas ✔ Was consistently ranked as one of the top 10 in Sales nationally ✔ Was #1 closer within the company for 2 consecutive months ✔ Responsible for lead generation and meeting monthly sales quotas



Centre for Business and Student Enterprise (CBaSE)

• Canada
• E-Learning Providers

• Start-up Incubator Intensive

  • Jan 2016 - Jun 2016

  ✔ Partnered with the University of Guelph's CBaSE, worked closely with professional mentors, the University Incubation Team & associates at Innovation Guelph ✔ Managed a $12,000 budget and operations of a startup ✔ Public Speaking: Keynote speaker at Innovation Guelph's Start Up Series ✔ Partnered with the University of Guelph's CBaSE, worked closely with professional mentors, the University Incubation Team & associates at Innovation Guelph ✔ Managed a $12,000 budget and operations of a startup ✔ Public Speaking: Keynote speaker at Innovation Guelph's Start Up Series



TRAVA

• Germany
• Wellness and Fitness Services

• Startup Co-Founder

  • Feb 2014 - May 2016

  Harmonie Vachon is Co-Founder of TRAVA, an ethical clothing startup that empowers women in the villages of Sri Lanka through ethical employment and social initiatives. ✔ Designed and manufactured a full retail line of ethical garments ✔ Networked to successfully raise $12,000 in seed funding from investors ✔ Created a brand identity including : Logo design, brand strategy, web design and all marketing materials ✔ Sold inventory at major trade shows in the Greater Toronto area ✔ Partnered with IMCD, Sri Lanka's largest NGO to execute community programs in Sri Lankan villages Show less



Beach Travellers

• Canada
• Travel Arrangements
• 1 - 100 Employee

• Brand Manager

  • Sep 2013 - Feb 2015

  ✔ Generated brand awareness ✔ Promoted sales while overseeing the Guelph region ✔ Provided ongoing customer support, travel guidance and package information ✔ Was published in the BT Journal for writing an article ✔ Generated brand awareness ✔ Promoted sales while overseeing the Guelph region ✔ Provided ongoing customer support, travel guidance and package information ✔ Was published in the BT Journal for writing an article



Kognitive Marketing

• United Kingdom

• Travelling Marketing Representative

  • Apr 2014 - Sep 2014

  ✔ Excelled as one of the Region's top Sales Representatives ✔ Customer acquisition Representing Canadian Tire Financial Services ✔ Worked/ Travelled with a team in locations across Southern Ontario ✔ Facilitated interactive marketing events ✔ Excelled as one of the Region's top Sales Representatives ✔ Customer acquisition Representing Canadian Tire Financial Services ✔ Worked/ Travelled with a team in locations across Southern Ontario ✔ Facilitated interactive marketing events



YMCA Canada

• Canada
• Non-profit Organization Management
• 700 & Above Employee

• Support Worker

  • Apr 2012 - Sep 2013

  ✔ Supported children with Autism and other special needs (1 on 1 personal care) ✔ Encouraged socialisation and skill building of youth ✔ RESPITE Care ✔ Supported children with Autism and other special needs (1 on 1 personal care) ✔ Encouraged socialisation and skill building of youth ✔ RESPITE Care