Harmonie Poirier
Senior Marketing Manager at Agility CMS- Claim this Profile
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Topline Score
Bio
Inge Boubez
Harmonie is a kick-a$$ marketing pro, skilled and resourceful beyond her years. She’s an expert in digital and web but really, she can do it all- from content and demand gen, to partnerships and customer engagement, sales enablement and public relations. The list only grows as she forays into higher level strategy and marketing planning. I’m proud and am privileged to have a chance to work with her as a mentor, a manager, and most of all, a collaborator and a friend.
Madison De Sousa
Harmonie is one of the most efficient employees I have ever worked with. She accomplishes tasks assigned to her with excellence and always delivers them on time. Harmonie is willing to learn and adapt to whatever tasks are thrown at her. We had a great experience having her on our team!
Inge Boubez
Harmonie is a kick-a$$ marketing pro, skilled and resourceful beyond her years. She’s an expert in digital and web but really, she can do it all- from content and demand gen, to partnerships and customer engagement, sales enablement and public relations. The list only grows as she forays into higher level strategy and marketing planning. I’m proud and am privileged to have a chance to work with her as a mentor, a manager, and most of all, a collaborator and a friend.
Madison De Sousa
Harmonie is one of the most efficient employees I have ever worked with. She accomplishes tasks assigned to her with excellence and always delivers them on time. Harmonie is willing to learn and adapt to whatever tasks are thrown at her. We had a great experience having her on our team!
Inge Boubez
Harmonie is a kick-a$$ marketing pro, skilled and resourceful beyond her years. She’s an expert in digital and web but really, she can do it all- from content and demand gen, to partnerships and customer engagement, sales enablement and public relations. The list only grows as she forays into higher level strategy and marketing planning. I’m proud and am privileged to have a chance to work with her as a mentor, a manager, and most of all, a collaborator and a friend.
Madison De Sousa
Harmonie is one of the most efficient employees I have ever worked with. She accomplishes tasks assigned to her with excellence and always delivers them on time. Harmonie is willing to learn and adapt to whatever tasks are thrown at her. We had a great experience having her on our team!
Inge Boubez
Harmonie is a kick-a$$ marketing pro, skilled and resourceful beyond her years. She’s an expert in digital and web but really, she can do it all- from content and demand gen, to partnerships and customer engagement, sales enablement and public relations. The list only grows as she forays into higher level strategy and marketing planning. I’m proud and am privileged to have a chance to work with her as a mentor, a manager, and most of all, a collaborator and a friend.
Madison De Sousa
Harmonie is one of the most efficient employees I have ever worked with. She accomplishes tasks assigned to her with excellence and always delivers them on time. Harmonie is willing to learn and adapt to whatever tasks are thrown at her. We had a great experience having her on our team!
Credentials
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Skills for Inclusive Conversations
LinkedInMar, 2023- Nov, 2024 -
Guy Kawasaki on Turning Life Wisdom into Business Success
LinkedInFeb, 2023- Nov, 2024 -
Email Marketing
HubSpot AcademySep, 2022- Nov, 2024 -
Excel for Marketers
LinkedInJul, 2022- Nov, 2024 -
Google Ads Measurement
Google Digital Academy (Skillshop)Mar, 2021- Nov, 2024 -
SEO
HubSpot AcademyJul, 2022- Nov, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Jan, 2021- Nov, 2024 -
Google Analytics Individual Qualification
Google Digital Academy (Skill shop)Dec, 2020- Nov, 2024
Experience
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Agility CMS
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Canada
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Software Development
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1 - 100 Employee
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Senior Marketing Manager
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Aug 2021 - Present
- Developed an ICP to clearly define and segment target markets, leading to an 8% increase in enterprise deals within a 3-month timeline- Implemented a new strategy for webinars, shifting attendees from 0% of our target audience to 85%.- Rewrote and implemented all email journeys in our CRM, resulting in a 40% higher CTR - Managed a content and SEO team of 10 paid contractors - Conducted research and provided insight to CEO and executive team on industry trends, competitive analysis, internal KPIs and growth- Managed technical SEO fixes, maintained site health, and implemented a robust backlinking strategy to increase organic traffic by 20 %- Managed the development of digital assets, images, and videos from conceptualization to publication - Strategized and implemented ads across Google, Facebook, Twitter and LinkedIn, improving ROI and customer expansion revenue - Planned, designed, and implemented web and landing pages using Headless CMS architecture
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Digital Marketing Manager
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Aug 2021 - Present
• Oversaw all marketing strategies and employees • Developed an effective SEO strategy to improve Domain Authority • Utilized ppc to increase inbound traffic and drive conversions• Produced a strong social media strategy and design to rebrand content to suit our target audience
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Plannin' Companion Strategic Event Management
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Canada
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Events Services
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1 - 100 Employee
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Client Marketing and Communications Coordinator
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Mar 2022 - Present
- Produced digital communications for events of 5,000+ participants, exceeding registration and engagement by over 5700% - Coordinated with National media on coverage of events and interviews with organizers - Produced digital communications for events of 5,000+ participants, exceeding registration and engagement by over 5700% - Coordinated with National media on coverage of events and interviews with organizers
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In The ClearZone
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Canada
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Search Engine Marketing Specialist
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May 2021 - Nov 2021
• Created and executed a Google Ads campaign to drive conversions • Increased followers and engagement on social media by creating posts and a new social media plan • Implemented SEO practices such as meta description updates and technical SEO audits to increase impressions on SERP • Created and executed a Google Ads campaign to drive conversions • Increased followers and engagement on social media by creating posts and a new social media plan • Implemented SEO practices such as meta description updates and technical SEO audits to increase impressions on SERP
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Marketing Specialist
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Feb 2021 - Nov 2021
•Coordinated a Google Ads Campaign to drive more awareness and leads to the NGO’s website. •Employed SEM methods to promote a positive CTR and low CPA’s. •Coordinated a Google Ads Campaign to drive more awareness and leads to the NGO’s website. •Employed SEM methods to promote a positive CTR and low CPA’s.
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Reprise Digital
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United States
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Advertising Services
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700 & Above Employee
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SEO and Marketing Strategist
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Apr 2021 - Aug 2021
• Optimized clients’ websites through keyword research and meta titles/descriptions • Created content for social media channels to increase brand awareness and exposure. • Worked on community management to monitor comments and report on public responses to campaigns. • Worked with HTML to make changes to client’s websites for improved user experience. • Used social listening/evaluation platforms to develop reports and analyze campaign success. • Found and negotiated with social media influencers to amplify campaigns.
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The B Group
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Guelph, Ontario, Canada
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Marketing Intern
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Jul 2020 - Apr 2021
•Produced social media content to increase followers and brand awareness •Conducted market research through Google Analytics to assist the company in meeting sales and budgeting goals •Developed cultural diversity programs to engage the community and give back to people in need •Produced social media content to increase followers and brand awareness •Conducted market research through Google Analytics to assist the company in meeting sales and budgeting goals •Developed cultural diversity programs to engage the community and give back to people in need
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Mccabes Irish Pub
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United States
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Advertising Services
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1 - 100 Employee
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Supervisor and Bartender
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Jan 2014 - May 2019
Manager on duty in charge of finances, employees, and a positive experience for customers Manager on duty in charge of finances, employees, and a positive experience for customers
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Hsinchu American Eagle
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Taiwan
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English Teacher
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May 2017 - Dec 2017
•Established clear objectives for all lessons, units and projects •Employed a broad range of instructional techniques to retain student interest and maximize learning •Communicated with peers, colleagues, administrators and parents to meet and exceed teaching goals •Established clear objectives for all lessons, units and projects •Employed a broad range of instructional techniques to retain student interest and maximize learning •Communicated with peers, colleagues, administrators and parents to meet and exceed teaching goals
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Education
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2020 - 2021
Fanshawe College
Post Grad, Marketing/Marketing Management, General -
2012 - 2017
University of Guelph
Bachelor of Arts - BA, Anthropology
Community
