Harley Young

Digital Marketing Specialist at HYMDigital
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Location
Greater Brisbane Area, AU

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Experience

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Feb 1998 - Present

      With the expertise to capture brand building opportunities particularly in regard to social media, SEO/SEM, eDM, and other emerging technologies and platforms. Can manage and administer CRM softwares such as SuiteCRM, Zoho CRM, Salesforce, Hubspot for marketing and workflow automation. With the ability to provide up to the minute deep knowledge transfer of all successful marketing initiatives to executive management. I build strong working relationships including team members, managers and directors. Preferring to work collaboratively in a team environment, I can easily interpret creative briefs and derive satisfaction from completing the project to deadline and within budget. With demonstrated leadership in digital media, particularly as it relates to Online marketing and advertising; a comprehensive understanding of interactive media and the ability to translate for non-techies; stamina and patience to deliver within a deadline and ability to be fast-paced; I possess excellent verbal and written communication; proven ability to communicate goals and deliver on plans; ability to work flexible hours, including mornings, nights and weekends; working knowledge of most major Web applications, including HTML, CSS, PHP, Photoshop, Illustrator, Content Management Software, eCommerce, MySQL, Databases Linux server management. Show less

    • France
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Digital Specialist
      • Jan 2018 - Apr 2019

      Digital Lead responsible for all internal and external stakeholders Ecommerce administrator Managed SEM resulting in increased lead generation Executed migration to new ecommerce platform (NETO) insuring SEO best practice Social Media Administrator, Facebook, Instagram, Twitter, Linkedin and more Automation of Channel funnels and traffic CRM Management - Customer relationship management SugarCRM, Infusionsoft Expert eDM production and management Write compelling web content to improve brand reputability and increase organic traffic Microsoft 365 Administrator Show less

    • United Kingdom
    • Ecommerce & Digital Specialist
      • Jan 2017 - Jan 2018

      Online Motorcycle Accessories & Apparel Online Motorcycle Accessories & Apparel

    • Netherlands
    • Food and Beverage Services
    • 1 - 100 Employee
    • Ecommerce & Digital Specialist
      • Jun 2014 - Dec 2016

      Digital Lead responsible for EasyMeals and EasyCino brands. Managed all internal and external stakeholders. Managed SEM resulting in increased lead generation including Google Ads PPC and SEO management. Customer journey management with CRM (SugarCRM) customer data management. Executed migration to new ecommerce platform (NETO) insuring SEO best practice. Social Media Administrator, Facebook, Instagram, Twitter, Linkedin and more Automation of Channel funnels and traffic. eDM production and email marketing management. Write compelling content to improve brand reputability and increase organic traffic. Show less

    • Digital Media Specialist
      • Mar 2003 - Oct 2005

      Reporting directly to the CEO, and Head of Technology it was my role to implement digital media strategies and communications efforts for internal and external stakeholders. The Digital Media position played a key role in all communications from head office through to the franchise network. The development and maintenance of the company websites, intranet, blogs, electronic newsletters, and other digitally produced material. Also in the production of print and other publications produced by Raine & Horne. This included copy writing, desktop publishing, editing digital images, designing page layouts, and using electronic publishing software. Part of my role was to educate and train real estate agents on how to market and sell real estate online. Key responsibilities: Develop, implement and execute digital media strategies Collaborate with colleagues on strategic, multi-platform media projects Plan and execute online marketing strategies Analytic and reporting Reporting back to management on goals, metrics and ideas Write digital press releases and website content Show less

    • Banking
    • 1 - 100 Employee
    • Mobile Banking Manager
      • May 2001 - Apr 2003

      Implement and grow a marketing and business plan to acquire new customers for home loan and personal finance. Developing relationships within the branch network to identify cross sales. Identify and foster new referral sources for the Bank for Home and Small Business Lending Providing options for appropriate solutions to home loan and small business customer needs Developing and maintaining relationships with peers and key business partners to ensure effective support and service delivery Show less

    • Australia
    • Telecommunications
    • 700 & Above Employee
    • Customer Service & Reservationist
      • Feb 1996 - Jul 2001

      Client account bookings and conference call operator. Client account bookings and conference call operator.

    • Australia
    • Banking
    • 700 & Above Employee
    • Customer Service Representative - Telephone Banking
      • Mar 1999 - May 2001

      Customer service for Telephone and Internet Banking for Westpac everyday banking products. Customer service for Telephone and Internet Banking for Westpac everyday banking products.

    • United Kingdom
    • Media Production
    • 1 - 100 Employee
    • Managing Editor
      • Jan 1998 - May 2001

      Copy writing Desktop publishing Editing Page layouts Digital image manipulation Thorough knowledge of the printing process and getting magazine production process Copy writing Desktop publishing Editing Page layouts Digital image manipulation Thorough knowledge of the printing process and getting magazine production process

    • Hospitality
    • 1 - 100 Employee
    • Food & Beverage Attendant Grade II
      • Sep 1991 - Sep 1994

Education

  • Queensland University of Technology
    Bachelor of Communications, Journalism, marketing
    1998 - 2003
  • The University of Queensland
    Associate's degree, Business Hospitality
    1992 - 1994

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