Experience

Evoke

• United States
• Advertising Services
• 400 - 500 Employee

• EVP, Media

  • Aug 2019 - Present

  Overseeing media unit for strategic planning/guidance, reporting & optimization as well as media best practice across multiple clients of the agency. Pharma forward client base with other non-pharma/CPG, etc clients as part of the portfolio Overseeing media unit for strategic planning/guidance, reporting & optimization as well as media best practice across multiple clients of the agency. Pharma forward client base with other non-pharma/CPG, etc clients as part of the portfolio



The Media Coefficient

• Greater New York City Area

• Marketing & Media Communications, Strategic Consultant

  • Jul 2019 - Present

  Bespoke services for marketers and agencies in the areas of o Media management o Media strategy o Media planning o Media activation/buying Operating as The Media Coefficient or Agency ‘White Labeled’ as desired/required Expertise across a broad swath of business sectors, specializing in Pharmaceuticals/Healthcare (HCP/NPP/DTC), Packaged & Personal Goods (all classifications), Travel, Alcoholic Beverage/Wines/Spirits, Beauty and Luxury All aspects of paid media (multi-channel, integrated media perspective through a digitally informed lens) o Digital: display, mobile, programmatic, audio, video, streaming, paid social and SEM o Traditional: TV, radio, print, OOH, place-based, and promotional Analytics capabilities inclusive of optimization, reporting, insights, metrics, and custom modeling/forecasting In addition, I have recently added to my media practice offering, an agency search/consulting component. If you are a marketer seeking assistance in searching for a new media agency partner, I can help contacting/facilitating agency RFI's and RFP's, etc. Show less



Klick

• Canada
• Advertising Services
• 700 & Above Employee

• SVP, Media, Business Development

  • Aug 2017 - Jul 2019

  • Business development | strategic | lead | in all aspects of | client collaboration | and service | elevating the media practice | ensuring cross-channel integration | and shared best practices | across spectrum of agency teams • Strategically versatile | paid | earned | owned | media to ensure performance success to achieve client success • Involved in new business projects/programs at the firm inclusive of RFI managing, initial engagement, creation and oversight of the presentation and leading the (media) pitch team to generate new clients. • Deeply experienced in Pharma | Healthcare | as well as other categories inclusive of | e-Commerce | luxury | technology | travel | entertainment | health and beauty | CPG, consumer packaged goods | finance | non-profit | alcoholic beverage | food service: QSR | home building. Show less



The Media Coefficient

• Greater New York City Area

• Principal Consultant

  • Feb 2017 - Aug 2017

  THE MEDIA COEFFICIENT offers bespoke client services, through a collaborative and consultative approach in the following areas…. 1. Media Strategy and Planning: All paid media channels (both national and local) inclusive of Digital (display, video, audio, social, mobile, SEM, programmatic); TV; Radio; OOH; Print; 2. Media activation/buying and optimization 3. Research, Analytics, Accountability: Target Analysis; Budget Planning; Competitive Monitoring; Sales and Geographic Analyses; Channel Planning; Analytics, Modeling and Forecasting Show less



Assembly Global

• United States
• Advertising Services
• 700 & Above Employee

• Integrated Group Account Director

  • Apr 2002 - Feb 2017

  • Served as | strategic | and tactical lead | in all aspects of | client collaboration | and service. • Strategically versatile across a spectrum of | paid | earned | owned | media to ensure performance success to achieve client KPI’s. • As EVP, managed professional staff comprised of over 25 professionals across client assignments. • I have managed client billings of $200MM+ with P&L group responsibility to ensure profitability. • I was personally responsible for having driven significant new business sales and revenue growth to the agency with over $200MM in agency billings specific to Pharma and CPG categories. • I was also heavily involved as lead manager across new business projects/programs at the firm inclusive of RFI managing, initial engagement, creation of the presentation and leading the pitch team to generate new clients. • I have managed multiple media planning teams in all aspects of integrated/cross-channel communications strategy and implementation on behalf of key agency clients. • Experience and expertise across business sectors including: e-Commerce | retail | luxury | technology | travel | entertainment | Pharma | health and beauty | CPG, consumer packaged goods | finance | non-profit | alcoholic beverage | food service: QSR | home building. Show less



Magazine Publishers of America

• Greater New York City Area

• Senior Vice President | Marketing | Advertising

  • 2002 - 2004

  Liaison for advertiser and client communities on behalf of the magazine industry, representing association membership on all things related to magazines: marketing | advertising | media. Liaison for advertiser and client communities on behalf of the magazine industry, representing association membership on all things related to magazines: marketing | advertising | media.



Universal McCann/McCann-Erickson

• New York

• Senior Vice President | Director | Media Planning

  • 1980 - 2002

  Responsible for: departmental best practices | operational excellence | career development | career pathing | professional training | new business , for a department of over 125 professionals. I further helped create the agency’s $1.3 billion strategic print buying and planning unit as well as spearheaded creation of agency DTC/Pharma category media practice. Previous roles at UM included: Senior Vice President – Group Media Director 1989 - 1999 Vice President - Associate Media Director 1985 - 1989 Vice President - Media Group Head 1981 - 1985 Media Supervisor 1980 - 1981 Show less



Bozell & Jacobs

• New York

• Senior Media Planner

  • 1978 - 1980



Warwick Advertising

• New York

• Media Planner

  • 1977 - 1978