Harish Bali
Growth Marketing Manager at Sunsave- Claim this Profile
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Punjabi -
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Bio
Ed Tribe
I managed Harish for just under a year, and thoroughly enjoyed working with him on complex Growth problems. We worked across a number of marketing channels, but it was CRM that he had full ownership of. Under his guidance we took the way in which we communicate with our users to the next level through rigorous experimentation, creative thinking and regular optimisation. He went about his work with diligence, enthusiasm and was a great presence to have in the office. I’m really proud to have had him as my first hire at Depop. Can’t wait to see what’s next for him!
Ed Tribe
I managed Harish for just under a year, and thoroughly enjoyed working with him on complex Growth problems. We worked across a number of marketing channels, but it was CRM that he had full ownership of. Under his guidance we took the way in which we communicate with our users to the next level through rigorous experimentation, creative thinking and regular optimisation. He went about his work with diligence, enthusiasm and was a great presence to have in the office. I’m really proud to have had him as my first hire at Depop. Can’t wait to see what’s next for him!
Ed Tribe
I managed Harish for just under a year, and thoroughly enjoyed working with him on complex Growth problems. We worked across a number of marketing channels, but it was CRM that he had full ownership of. Under his guidance we took the way in which we communicate with our users to the next level through rigorous experimentation, creative thinking and regular optimisation. He went about his work with diligence, enthusiasm and was a great presence to have in the office. I’m really proud to have had him as my first hire at Depop. Can’t wait to see what’s next for him!
Ed Tribe
I managed Harish for just under a year, and thoroughly enjoyed working with him on complex Growth problems. We worked across a number of marketing channels, but it was CRM that he had full ownership of. Under his guidance we took the way in which we communicate with our users to the next level through rigorous experimentation, creative thinking and regular optimisation. He went about his work with diligence, enthusiasm and was a great presence to have in the office. I’m really proud to have had him as my first hire at Depop. Can’t wait to see what’s next for him!
Credentials
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Prince2 Foundation
PEOPLECERT
Experience
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Sunsave
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United Kingdom
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Solar Electric Power Generation
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1 - 100 Employee
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Growth Marketing Manager
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Sep 2023 - Present
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Zoopla (part of Houseful)
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United Kingdom
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Software Development
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400 - 500 Employee
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Product Marketing Manager
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Apr 2021 - Aug 2022
Built Zoopla’s feedback program to drive product development and unlock opportunities to shape the roadmap for product discovery. Partnered with product managers to rebuild the value proposition for a lead generating product, focusing on pricing and lead quality - key themes from customer feedback. The new product drove an avg. 51% increase in valuation leads. Supported the launch of Zoopla’s marketplace products developing product proof points, go-to-market strategies and sales… Show more Built Zoopla’s feedback program to drive product development and unlock opportunities to shape the roadmap for product discovery. Partnered with product managers to rebuild the value proposition for a lead generating product, focusing on pricing and lead quality - key themes from customer feedback. The new product drove an avg. 51% increase in valuation leads. Supported the launch of Zoopla’s marketplace products developing product proof points, go-to-market strategies and sales enablement. Show less Built Zoopla’s feedback program to drive product development and unlock opportunities to shape the roadmap for product discovery. Partnered with product managers to rebuild the value proposition for a lead generating product, focusing on pricing and lead quality - key themes from customer feedback. The new product drove an avg. 51% increase in valuation leads. Supported the launch of Zoopla’s marketplace products developing product proof points, go-to-market strategies and sales… Show more Built Zoopla’s feedback program to drive product development and unlock opportunities to shape the roadmap for product discovery. Partnered with product managers to rebuild the value proposition for a lead generating product, focusing on pricing and lead quality - key themes from customer feedback. The new product drove an avg. 51% increase in valuation leads. Supported the launch of Zoopla’s marketplace products developing product proof points, go-to-market strategies and sales enablement. Show less
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Deliveroo
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United Kingdom
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Internet Marketplace Platforms
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700 & Above Employee
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Senior CRM Executive
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Apr 2019 - Mar 2021
Defined and led the new customer activation roadmap - launched & scaled successful experiments across 13 global markets; liaising with product, design, engineering and data science. Launched a new customer engagement strategy which drove an 8.5% change (£10M+ revenue) in incremental orders for Deliveroo and unlocked opportunities for optimisation experiments. CRM lead for multiple global product launches including restaurant offers platform and Deliveroo’s food collection service… Show more Defined and led the new customer activation roadmap - launched & scaled successful experiments across 13 global markets; liaising with product, design, engineering and data science. Launched a new customer engagement strategy which drove an 8.5% change (£10M+ revenue) in incremental orders for Deliveroo and unlocked opportunities for optimisation experiments. CRM lead for multiple global product launches including restaurant offers platform and Deliveroo’s food collection service (Pickup).
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CRM Executive
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Jan 2018 - Mar 2019
Led the experimentation strategy to increase activation and retention of Deliveroo Plus, and built and owned the CRM experimentation roadmap for the restaurant offer platform.
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iwoca
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United Kingdom
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Financial Services
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200 - 300 Employee
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Growth Marketing Analyst (Contract)
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Aug 2017 - Jan 2018
Launched new acquisition channels for B2B UK including Paid Social, Paid Search and Native ads; reporting to the CMO. Tested customer acquisition campaigns to identify lifetime value growth drivers. Constructing briefs, defining creative and building strategies with cross-functional teams. Launched new acquisition channels for B2B UK including Paid Social, Paid Search and Native ads; reporting to the CMO. Tested customer acquisition campaigns to identify lifetime value growth drivers. Constructing briefs, defining creative and building strategies with cross-functional teams.
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Depop
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United Kingdom
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Technology, Information and Internet
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500 - 600 Employee
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Growth Manager
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Apr 2016 - Apr 2017
Managed global CRM, testing new ways to increase active users and optimise retention across UK and Italy. Built CRM experiments to increase new buyers, testing messaging and trigger locations. Resulted with 20% increase in new buyers (month-on-month). Managed global CRM, testing new ways to increase active users and optimise retention across UK and Italy. Built CRM experiments to increase new buyers, testing messaging and trigger locations. Resulted with 20% increase in new buyers (month-on-month).
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Wise
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United Kingdom
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Financial Services
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700 & Above Employee
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Digital Marketing
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Nov 2014 - Apr 2015
Acquired and managed international affiliate partnerships across European and US markets; reporting to the Head of Affiliates. Acquired and managed international affiliate partnerships across European and US markets; reporting to the Head of Affiliates.
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Education
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Squared Online
Google Leadership -
University of the West of England
Bachelor of Science (BSc), Biological Sciences
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