Haris Kozo
Mentee at The 30 Minute - University of Planning- Claim this Profile
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Bio
Credentials
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ICA Summer Camp 2022
ICA - Institute of Canadian AgenciesMay, 2022- Sep, 2024 -
Creative Briefing - Mini Course
Strategy Finishing School
Experience
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The 30 Minute - University of Planning
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Germany
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Advertising Services
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1 - 100 Employee
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Mentee
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Jun 2023 - Present
soaking up all the knowledge I can from incredible creatives! soaking up all the knowledge I can from incredible creatives!
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Sweathead
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United States
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E-Learning Providers
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1 - 100 Employee
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Learner/Student
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Jun 2023 - Present
getting stronger at building insights and identifying what makes a clear insight. getting stronger at building insights and identifying what makes a clear insight.
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Canadian Marketing League/Canada's Next Top Ad Exec
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Canada
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Advertising Services
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1 - 100 Employee
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Chief Officer + Elevator Pitch (Self-Dev)
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Apr 2022 - Mar 2023
📊 Oversee all organizational (creative) strategy for Canada's Largest Marketing & Ad Case Competition. *6mos as CSO (Pre-Season), participating In deck and elevator pitch creation! Account: 7UP I plan not to submit this years elevator pitch but still am participating in creating the elevator pitch and deck creation for my own personal development. Here are my top 3 learnings from this personal development challenge so far: 1. Visual Emotion > Visual Prescription I found myself using imagery closely related to the copy for the deck creation, although this is not inherently bad, I noticed that I was doing it at the expense of the overall mood of the deck. The moment I realized that emotion is greater tool to leverage than prescription is when my deck really came to life. Thank you @AishaHakim for this tip! 2. Less is more The best solutions are deceivingly simple. I was overcomplicating it with useless jargon in hopes of impressing the viewer but quickly realized this is the wrong approach. 3. Open with a strong hook/visual The stat is something like: 7 in 10 people form a first impression of somebody before they even speak. How can I captivate my listener audibly and visually? Something I continue to work on whenever I can. Show less
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Ritchie Bros.
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United States
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Machinery Manufacturing
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700 & Above Employee
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Summer Social Intern
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May 2022 - Aug 2022
🔎 Marketing Dep. (4 Month Summer Intern) • Analyzed social media trends and executed optimization strategies that generated 1.25X-2X impressions within just four months, by utilizing Hootsuite and Excel to generate performance reports. • Contributed to exponential growth of LinkedIn and Instagram accounts with a following of 85k+, by developing and implementing effective posting schedules for popular content, in collaboration with senior management. • Served as a crucial liaison between cross-functional teams and stakeholders during the production of assets, ensuring seamless communication and coordination throughout the process. Show less
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IBM
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Intern, Co-op
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Jun 2021 - Nov 2021
💡 As the very first intern at IBM HyperBlue, I had the privilege of working with a AI/Tech based startup that optimized the employee experience. Here are some of the things I worked on: (6 Month Intern/Co-op) • Owned the development of IBM's AI (QS) blogs by managing all aspects of the process, including screening requests, formatting, categorization, and publishing, resulting in an increase in readership by 24%. • Drove SEO efforts by collaborating with senior management to establish a consistent brand image and boost online visibility across multiple search engines, achieving top rankings for 3+ target keywords on Google. • Provided strategic insights to senior management by compiling and analyzing data on SEO, social media, and outreach growth, resulting in a 18% increase in website traffic. • Activated and executed a marketing plan for an AI-based tech solution for large corporations to optimize quality of work for employees. Show less
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Guide Social
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United States
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Advertising Services
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1 - 100 Employee
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Planner/Buyer Intern, Co-op
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Dec 2020 - Jun 2021
📈 (6 Month Intern/Co-op) • Spearheaded marketing campaigns and profitably managed over $50,000 in monthly digital spend for diverse CPG & E-Com accounts. • Developed new business relationships, highly involved with client satisfaction, pitches, and RFP’s for Shark Tank Clientele. • Produced and presented insightful bi-weekly data breakdowns of media spend to clients and management, showcasing a 22% increase in client satisfaction. • Conducted market research to identify emerging trends and consumer behavior patterns, leveraging insights to optimize media plans for clients, which resulted in a cost-per-acquisition reduction of 26%. • Planned and implemented targeted advertising strategies on social media platforms, resulting in an average click-through rate of 8%, exceeding industry benchmarks by 3%. Other Tasks/Overview: Multi-touch Attribution/Testing scenarios to improve budget spend based on MTA observations/Full funnel optimization & activation. Show less
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