HARINI OLETY

Digital Marketing Executive at Skandha IT Services Private Limited
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Location
Hyderabad, Telangana, India, IN

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Experience

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Sep 2021 - Present
    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • SEO Executive
      • Mar 2018 - Nov 2018

      Primary Roles and Responsibilities: • Developing and Executing Social Media Optimization Strategies. • Develop and perform SEO strategies to optimize organizational websites. • Worked to improve and maintain highest average positions possible in Google search engine result pages • Handling new projects Competitor analysis, Business Analysation with All SEO perspective • Technical Error Fixing for all projects • Generated and Implemented SEO strategies to improve search engine rankings for multiple websites • Governed Google Analytics to Setup Goals, Funnels, tracking codes • Optimizing the websites to increase the traffic. • Keyword Researching. • On- Page and Off- Page Optimization. • Work Experience in HTML, CSS, Wordpress • Configuring Google Webmaster Central Tool. • Monitoring the Website Traffic with Google Analytics. • Social Book Marking, Article Submission, Blog Posting, Classifieds, RSS Feed etc. • Social Media Optimization:- Digg, Stumbleupon, Facebook, Twitter, Linkedin etc.. • Controlling Robots using a robot.txt file, Meta tag and rel attribute. • Creating Sitemap.xml for websites. • Forum and Blog integration with websites. • Link building strategy implementation, review and quality assurance. • Perform Keyword Research to decide a keyword for the page to be added and for deciding anchor text for internal as well as external linking. • Monitor performance of search engine rankings by creating weekly and monthly SERP reports. Show less

    • India
    • Advertising Services
    • 1 - 100 Employee
    • SEO Analyst
      • Jul 2016 - Jan 2018

      Primary Roles and Responsibilities: • Knowledge in ON page optimization like Keyword research, title tags, meta tags, meta description, internal page linking, image alt tags, and local search optimization. •Good knowledge in OFF page optimization like directory submission, article submission, blog creation, Socia bookmarking, Profile Creations, image submission social media promotion, forum, and blog posting and link building techniques. •Experience in generating sitemaps, robots files, Meta tags, Keywords, post titles like H1, H2, H3 tags and content management •Search engine Marketing, social media optimization, web analytics, market research including online consumer behavior, understanding search engine behaviors. •Configuring Google Webmaster Tool. •Good knowledge in understanding web analytics, Google Search Console. •Having knowledge of Search Engine Optimization (SEO) Strategies. • Market research including online consumer behavior, understanding search engine behaviors. • Knowledge in Search Engines Marketing plans, Operational strategies like Keyword research, Competition analysis, Site analysis, Web Marketing Strategies etc. Show less

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Digital Sales Executive
      • Mar 2016 - Jul 2016

Education

  • R N S Institute of Technology, BANGALORE
    Bachelor of Engineering (BE), Computer Science
    2012 - 2015
  • ORCHARD PUBLIC SCHOOL

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