Senior Research Analyst, Consumer Insights

• Mar 2022 - Present

Research Consultant

• Jan 2019 - Present

Assisted in shaping improvements for Google Photos app by studying screenshotting behavior and understanding the motivations behind such behaviour through digital diaries and continuous interactions with users over a one month period Evaluated user experience of a leading payment app through iterative A/B testing and benchmarking against the market leader to guide product development Worked on qualitative research moderation, data analysis and report creation for leading brands across technology, CPG / FMCG and automobile sectors Show less

University Lecturer

• Oct 2020 - Jan 2021

Designed and administered course on "Marketing Management Basics" to undergraduate level university students Pedagogy: Case studies, Group Presentations and In-class as well as take-home assignments Designed and administered course on "Marketing Management Basics" to undergraduate level university students Pedagogy: Case studies, Group Presentations and In-class as well as take-home assignments

Account Manager

• Nov 2019 - Nov 2020

Led user research projects for Amazon from designing innovation research to execution to customer insight ideation with internal stakeholders through to delivery of actionable insights. Supported product and platform innovations by uncovering latent user needs and understanding behaviors through mixed method research (including ethnographic research). • Collaborated with key stakeholders by understanding their needs and provided actionable solutions to key questions, both, tactical and strategic. • Managed client and internal stakeholder expectations by ensuring executional efficiency and profitability of research projects through careful planning, vendor management and agile adaptation to changing requirements. • Responsible for end-to-end execution of projects for multiple clients across technology, e-commerce, CPG / FMCG and automobile in the domains of user experience, product innovation, creative evaluation and brand strategy • Responsible for training and developing technically competent team of researchers, identifying their needs and providing coaching, counselling and mentoring Show less

Analyst

• Jul 2017 - Oct 2018

Assisting clients shape digital presence and marketing through social media research and syndicated research projects. Worked on syndicated research projects to track digital behavior of physicians globally and understand their expectations from digital resources. Tapped and analyzed social media conversations to understand the pulse of netizens, drivers of conversations, need gaps that exist and action points for clients to engage with the online community. Assisting clients shape digital presence and marketing through social media research and syndicated research projects. Worked on syndicated research projects to track digital behavior of physicians globally and understand their expectations from digital resources. Tapped and analyzed social media conversations to understand the pulse of netizens, drivers of conversations, need gaps that exist and action points for clients to engage with the online community.

Research Manager

• May 2015 - Jun 2017

Worked on projects in the areas of exploratory research to identify new market opportunities, new product development, brand equity, developing positioning strategy, communication strategy, competitor brand evaluation, concept evaluation and final communication evaluation. Clients: FMCG, Technology, Media, Pharmaceuticals and Two-wheelers. Responsibilities: Understanding client briefs, identifying the research problems and designing the research, proposal preparation, implementing the same along with monitoring, moderation, analysis and reporting Consumer profile: Housewives, working women, working men, students and couples Methodologies used and moderated: Ethnographic immersions, Depth interviews, Focus group discussions, Consumer in-home immersions, Couple Depth Interviews and Digital Blogs, Product testing Show less

Business Development Executive

• Jun 2012 - May 2013

Conducted lectures on verbal ability in addition to creating brand awareness and promotional activities Set up the first out of non-HQ office of the company in a neighboring state Conducted lectures on verbal ability in addition to creating brand awareness and promotional activities Set up the first out of non-HQ office of the company in a neighboring state