Harikrishnan Ganesh

Manager Strategic Partnerships at India FinTech Forum
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Contact Information
us****@****om
(386) 825-5501
Location
Bengaluru, Karnataka, India, IN

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Experience

    • India
    • Financial Services
    • 1 - 100 Employee
    • Manager Strategic Partnerships
      • Aug 2023 - Present

    • United States
    • Software Development
    • 1 - 100 Employee
    • Chief of Staff
      • Mar 2023 - Jul 2023

      Bengaluru, Karnataka, India • Proven expertise in sourcing, negotiating contracts, and managing vendor relationships, resulting in cost savings and high-quality service delivery • Manage brand management strategies, including brand positioning, messaging, and visual identity. Successfully increased brand visibility and customer engagement by over 60% through various marketing strategies. • Develop and execute organic and performance marketing campaigns to drive brand awareness, user acquisition, and revenue… Show more • Proven expertise in sourcing, negotiating contracts, and managing vendor relationships, resulting in cost savings and high-quality service delivery • Manage brand management strategies, including brand positioning, messaging, and visual identity. Successfully increased brand visibility and customer engagement by over 60% through various marketing strategies. • Develop and execute organic and performance marketing campaigns to drive brand awareness, user acquisition, and revenue growth. • Conduct market research and competitor analysis to identify trends and opportunities for marketing optimization. • Collaborate with cross-functional teams, including product, design, and sales, to align marketing initiatives with business objectives. • Utilize various marketing channels, such as social media, content marketing, email marketing, and SEO, to reach target audiences. Show less

    • India
    • Food and Beverage Manufacturing
    • Co-Founder and COO
      • Jul 2022 - Mar 2023

      Bengaluru, Karnataka, India Harvestable Green Scapes in Apartment Communities • Forged strategic partnerships and relationships with clients, vendors, banks, investors and all other professional business relationships • Led the tech team to create effective measurement tools to gauge the efficiency and effectiveness of internal and external processes. • Managed the day-to-day operations of the company which included the acquisition of clients (apartment communities), creating assets for social media branding,… Show more Harvestable Green Scapes in Apartment Communities • Forged strategic partnerships and relationships with clients, vendors, banks, investors and all other professional business relationships • Led the tech team to create effective measurement tools to gauge the efficiency and effectiveness of internal and external processes. • Managed the day-to-day operations of the company which included the acquisition of clients (apartment communities), creating assets for social media branding, and locating potential clients to scale the business. • Worked alongside the CEO on budgeting, forecasting and resource allocation programs. Show less

    • India
    • Education Administration Programs
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Feb 2022 - Apr 2022

      Bengaluru, Karnataka, India • Managed a team of 10+ members offline and online marketing team to achieve the goal of branding and generating leads including creating assets for offline branding, strategies for offline marketing, locating the hotspots for marketing, vendor and collateral management. • Successfully organized over 20 events across various malls in Bangalore leading to an increase in ROI (client schools’ /lead parents) by over 102%. • Managed the end-to-end organization of events – right from pre-event… Show more • Managed a team of 10+ members offline and online marketing team to achieve the goal of branding and generating leads including creating assets for offline branding, strategies for offline marketing, locating the hotspots for marketing, vendor and collateral management. • Successfully organized over 20 events across various malls in Bangalore leading to an increase in ROI (client schools’ /lead parents) by over 102%. • Managed the end-to-end organization of events – right from pre-event planning including finding the target audience, venue setup and logistics, marketing and promotions, and on-site event management to post event evaluation to derive the success on investment. • Strategized right set of initiatives to deliver highest impact for budgeted marketing funds. • Drove KPIs like revenue, CPA, CPC etc. on daily basis and created performance reports to track conversions. Was able to meet conversions targets per day for a pre-seed startup. • Led the team to promote our client schools in various outlet locations by creating the required media and promotions. Delivered the results, as promised to our customers with a gathering of over 100 members in the events.

    • Digital Media Manager
      • Jun 2021 - Jan 2022

      Bengaluru, Karnataka, India Led the product marketing team to create promotional videos and posters/flyers, develop content for blogs and forums. Led the Digital Marketing team in ranking over 200 pages on the search engine (SEO and SEM). Led the Digital Marketing team in running social media campaigns (across all social media platforms like FB, Google, Twitter, LinkedIn etc.) for lead generation, reach and branding. Worked alongside founder to pitch the platform to head of various educational… Show more Led the product marketing team to create promotional videos and posters/flyers, develop content for blogs and forums. Led the Digital Marketing team in ranking over 200 pages on the search engine (SEO and SEM). Led the Digital Marketing team in running social media campaigns (across all social media platforms like FB, Google, Twitter, LinkedIn etc.) for lead generation, reach and branding. Worked alongside founder to pitch the platform to head of various educational institutions and investors.

    • Product Lead
      • Dec 2020 - May 2021

      Bengaluru, Karnataka, India • Led the product and design team to develop an application that caters to education institutions for creating and updating content, interface for institutional administration, and a UI for students for easier navigation of content, gauge student’s performance including strong subject areas and areas to improve, sessions (Live classes and prerecorded classes) and assessments. • Led the product marketing team to create promotional videos and posters/flyers, develop content for blogs and… Show more • Led the product and design team to develop an application that caters to education institutions for creating and updating content, interface for institutional administration, and a UI for students for easier navigation of content, gauge student’s performance including strong subject areas and areas to improve, sessions (Live classes and prerecorded classes) and assessments. • Led the product marketing team to create promotional videos and posters/flyers, develop content for blogs and forums, and assisted the execution of SEO. • Worked alongside founder to pitch the platform to head of various educational institutions and investors. • Worked as a part-time Math teacher tutoring high school syllabus.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Software Engineer
      • Aug 2020 - Jan 2021

      Chennai, Tamil Nadu, India • Worked using Spring-Boot to develop applications that simplified the organization of data on spreadsheets that helps Verizon for managing customer orders. • Worked with Angular to develop an interface to upload the customer details and also the branches of data that were required to organize data in the backend.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Software Engineer Intern
      • Feb 2020 - May 2020

      Chennai Area, India

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Content Writer
      • Jan 2020 - Feb 2020

Education

  • Shanmugha Arts, Science, Technology and Research Academy
    Bachelor of Technology, Computer Science
    2016 - 2020
  • Sri Chaitanya Techno School, Bangalore
    High school

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