Manager Ad Operations

• Mar 2023 - Present

Sr. Ad operation Spec

• Aug 2022 - Feb 2023

Analyst - Media Operations

• Jul 2021 - Jul 2022

Ad Operations Specialist

• Jan 2021 - Jul 2021

Media Planner

• Jul 2018 - Dec 2020

Digital Media Planning: • Single-handed responsibility of end to end Media plan operations. • Setting up media plans for various accounts, brands and get approval from clients. • Live and Email support to multiple Account/Sales managers regarding media plan creation and IO. • Amending media plans and its assets during the time of optimization as per the request. • Working with the agency from different regions (APAC, US) on daily basis. • Targeting and checking bulk State/DMA/city/postal code audiences. • Monitoring & reporting campaign's performance on daily basis. Reporting specialist • Handled two different CST at a time with all data type campaigns. • Extracting data from various Ad servers like Moat, DCM, Sizmek. • Handling different types of reporting tickets based upon the client requirement via JIRA and OUTLOOK. • Maintaining SLA’s and taking records of team to update values before SLA. • Familiar with most pricing models such as CTR, CPA, ROAS, CPC, Viewability. Ad trafficker - Campaign Management, Optimization. • Trafficking the various display ad campaigns though DSP publisher tool (Quantcast). • Live Interaction with offshore Sales/Account Managers regarding media plan amendments. • Hands on experience with DCM, Quantcast internal ad server, Sizmek & Flashtalking. • Managing the different kind of campaigns for various device platforms such as Desktop, Mobile and Tablet. • Ad types – Handling Image, Video and Native type of creatives. • Handled the weekly call with AM and discuss the process/issues related to the campaigns. • Managed to scheduling pacing part for better performances of campaign. • Providing detailed insights for the flights which are under delivering and underperforming for days. Show less