Marketing Automation Specialist

• Jul 2021 - Present

Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate• Trained individuals & Teams for multiple clients across 4 different time zones to give them hands-on of the application• Set up, test, and execute automated and dynamic e-mail campaigns for lead generation and nurturing, trigger-based campaigns, as well as ad-hoc emails. This includes building forms and dynamic content.• Define audience and build targeted segmentation for e-mail campaigns.• Implement testing methodologies (A/B testing) within all elements of email marketing to improve engagement and program performance.• Collaborate cross-functionally with key internal stakeholders, departments, and external contacts.• Ensure accuracy, quality, brand consistency, and the overall customer experience in email communications. • Writing and modifying HTML code for email templates.• Creating and testing landing pages and forms to drive new leads.• Managing the email marketing database, and unsubscribe requests to ensure compliance.• Interpret data, and measure the overall effectiveness of marketing programs and strategies.• Working with product marketing to ensure campaigns are aligned with releases/launches.• Manages all third-party emails, metrics, and databases. Show less

Digital Marketing Executive

• Jul 2019 - Present

SEO (Google Certified)With over 3+ years of experience in search engine optimization, I am passionate about helping companies use SEO strategies to increase their visibility on Google. My goal is always to ensure sites and content strategy initiatives beoptimized so they can rank higher than competitors while also meeting user needs!Implementing SEO strategies for Intelegain as well as our clients. Responsible for developing recommendations, executing on and off-page optimizations, monitoring progress, and measuring results. This includes research, technical SEO, content strategy, conversion optimization, or a combination of approaches.Proficiency and utilization of SEO tools such as Ahrefs, Google Search Console, SEMRush, Moz, Page Speed Insights, and Google Chrome extensions. Responsible for performing keyword research and keyword mapping to optimize website content. Also experienced in analyzing site backlinks and link-building campaigns. I also help manage client SEO strategies by providing recommendations, monitoring, and reporting results. Show less

Internship

• Dec 2018 - Jul 2019