Key Account Specialist

• Feb 2023 - Present

Sales Executive

• Sep 2021 - Feb 2023

Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.Preparation of forecasts and reports, analyze periodically for reviews and submission to management.Created and shared proposals with clients as per their requirements.Provided consultative solutions to clients.Maintained and retained MOM sales from clients.Visibility to plan weekly and monthlyInvolved in payment collectionsAware of ongoing market trends, ability to upsell and cross-sellConsistent track record of achieving targets.Regularly meeting with the high-volume account procurement department to build relationship and understand if they arefacing any issue from our side. This also help to check is the competition is poaching them and giving cheap rates.Regularly updating the market need for the product and evolving the strategies to conceal the opportunity to increase thesales and meeting customer needs.Brainstorming with the marketing team to understand the activity of brand promotion and give inputs depending on themarket study done by me and my team.Attend important events in the country related to the product to build network and new customers.Consistent and high-quality service standards were always maintained.

Key Account Supervisor

• Feb 2020 - Feb 2021

• CLIENT'S HANDLED - CARREFOUR, LULU, SPINNEY'S, NESTO • BRAND’S HANDLED - Personal/Oral Care: Hask, Enfresh, Pearlie White, Cosmo, Eco Fresh, Bio skin care, Cornell’s wellness, Dr. Teal’s, Inecto, NG Perfumes, Petite Maison, T-Zone Skin Care, Streax, Vasmol. Color Cosmetics: Flormar, Wet N Wild. Food: Ching’s, Chizzpa, Cornitos, Crich, Engine, Nongshim, Smith & Jones, Suhana and Waghbakri. • Achieved a growth of 22% in value in 2020, with a saving of 12% in spending. • Implemented route-to-market which improved efficiency of sales team, customer service & cut down company expenses. • Guided the field team to ensure proper off shelves planning and maximizing its profit. • Managed P&L in steering revenues, expenses towards a healthy financial development. • Drove sales initiatives, developed strategic, market positioning, and ensured the growth in sales. • Excelled in key account management, sales management, Marketing Communications, Sales Operations, Operations • Management, Business Planning and Lead Generation. • Generated a sales contact plan via cold-calling, direct marketing, attending industry events to network and build relationships with key prospects. • Managed overall end-to-end sales processes in various territories, from the initial contact and understanding of the client’s needs to the closure on the product/service delivery. • Ensured territorial growth, mapped business needs, evaluated business potential, identified new profitable products & product lines, tailored a solution using all relevant products and solutions, drawing on expert internal resources. • Served as the product expert by educating brands and agencies on new and existing products, as well as advising on best practices and bespoke campaign optimizations. • Responded to incoming Requests for Information (RFIs), Requests for Proposals (RFPs) while working closely with colleagues to identify common new business prospects and cross-sell integrated services and products.

Area Sales Supervisor

• Oct 2017 - Oct 2019

• CLIENT'S HANDLED – CARREFOUR, LULU, NESTO, SPINNEY'S AND TRADITIONAL TRADE CUSTOMERS. • BRAND’S HANDLED • Fresh Category: Unikai Laban, Milk, Juices, Yoghurt, Delite Cheese, Delite Margarine. • Frozen Category: Unikai Ice-cream's, Frozen Green Peas. • Food Category: Khushbu 1121 Premium Basmati Rice, Gubaira 1121 Indian Basmati Rice, Al Sadah Indian Basmati Rice, Mumtaz Long Grain Basmati Rice, Mumtaz XXXL premium Basmati Rice, Areej Biryani Rice. • Adhered to all quality standards and processes for acquisition of new clients while strengthening existing account base and increasing revenues on a monthly and yearly basis. • Worked with the Group Marketing Team to develop marketing campaigns to support sales strategy; generating new business and raised awareness of other company products. • Managed and guided a team of 16 van-salesmen in order to grow business and to achieve a dedicated goal. • Drove and achieved yearly sales target within the assigned territory, in value and product-wise. • Merit of achieving 105% month-on-month while being associated with multiple organisations from F&B sector

Senior Sales and Marketing Executive

• Aug 2015 - Oct 2017

• CLIENT'S HANDLED: LULU, NESTO AND B CLASS MARKETS. • BRAND’S HANLED (Rice): Gautam 1121 Indian Basmati Rice, Gautam Classic Premium Basmati Rice, Asad 1121 Basmati Indian Sella Rice, Jalal XXXL Indian Basmati Rice, Gautam Hena XXL 1121 Indian Basmati Rice, City Bird Long Grain Indian Basmati Rice, Hakim 1121 Indian Basmati Rice, Fiza Indian Long Grain 1121 Basmati Rice, Flamingo XL 1121 Pakistani Basmati Rice, Gautam 1121 Sella Basmati Rice, Hena XXL Indian Sella Basmati Rice, Asad Super Kernel Extra Long Basmati Rice, PRL Ponni Rice, PRL Idly Rice, PRL Indian Sona Masoori Rice, PRL Indian Jeera Kasala Ghee Rice, PRL US Style Parboiled Rice. • Managed an increase in key accounts from 13% to 38% in a year • Ensured high level of consumer satisfaction by building and maintaining good relationship with potential customers. • Strategized to accelerate growth, generate customer loyalty & served retail/ corporate sector customers effectively. • Drove and achieved yearly sales target within the assigned territory, in value and product-wise. • Planned & assigned targets into monthly sales and further to daily sales and allocated these targets to all salesmen. • Implemented strategies/techniques to improve sales of slow-moving products/outlets & boost territorial sales volumes.

Sales Executive

• Jan 2014 - Jul 2015

• Managing the sales process for new prospects, from initial contact through to closure. • Dealing with customer enquiries face to face, over the phone or via email. • Cold calling to arrange meetings with potential customers to prospect for new business. • Gaining a clear understanding of customers. Challenging any objections with a view to getting the customer to buy. • Making accurate, rapid cost calculations and providing customers with quotations and selling products by establishing contact and developing relationships with prospects. • Maintaining relationships with clients by providing support, information, and guidance. • Preparing reports by collecting, analyzing, and summarizing information. • Planning and organizing the day to ensure all opportunities are maximized. • Developing a full understanding of the business market place. • Grew key accounts by 13% - 50% in a year

Inventory Controller

• Feb 2013 - Jan 2014

• Responsible for validating inventory transactions for Paul café. Monitored input of sale information, and followed-up on the sales reconciliation. • Communicated within the department and across departments to resolve issues related to sale shipment invoices etc. • Processed changes/updates done on recipes and/or prices, and migrated related data to the Point-of-Sale (POS) system of all applicable shop branches. • Maintained the FMC and MICROS systems (inventory related CRM systems) which included updates on recipe costing and menu items POS updates. • Monitored the month-end COG reports (cost of goods) and consumptions closely to generate accurate and timely reports on inventory, sales and stock movement. • Planned and implemented regular stock checks at the retail outlets. Reviewed the generated inventory results and initiated investigations in case of discrepancies. • Conducted shop visits and spot checking; expiry date checking; ran audit on recipes and physical take. • Updated management on inventory performance. Produce daily reports to ensure critical areas of the stock system are controlled and discrepancies are addressed and resolved. • Ensure incoming product is receipted and managed appropriately according to company procedure. • Carried out troubleshooting for inventory control problems in a timely fashion.

Team Leader: Promotions

• Aug 2012 - Aug 2012

Responsibilities: • Actively promoted Arabian Research Bureau in petroleum products, and other companies like Western Union, ALICO and participated in event management. • Participated in Auto Expo exhibition in 2010, 2011 and 2012. Responsibilities: • Actively promoted Arabian Research Bureau in petroleum products, and other companies like Western Union, ALICO and participated in event management. • Participated in Auto Expo exhibition in 2010, 2011 and 2012.