Harald Reedtz Tokerød

Digital Transformation Advisor & CEO at Tokerød Plus
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Contact Information
us****@****om
(386) 825-5501
Location
Odense, South Denmark, Denmark, DK
Languages
  • English Native or bilingual proficiency
  • German Full professional proficiency
  • Danish Native or bilingual proficiency
  • Norwegian Professional working proficiency

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5.0

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Kenneth Mørk

Er digital strategi og sparring nu nødvendigt, ved igangsætning af webshop og de deraf affødte virkninger? Svaret er et rungende JA!!! Coast Grp. og jeg personligt, har i en større marketings Turn Around, hvor det primære fokus, har været etablering af en webshop, med de udfordringer der kan være ved dette i en detailkæde med flere ejer, benytte Harald som sparringspartner og rådgiver. Harald har altid været tilgængelig, ved møder, sparring og ikke mindst med gode inputs, hvor mange er blevet implementeret i det komplette setup. Der er etableret en digital strategi som vi betragter som en nødvendighed for enhver morderen virksomhed med hjælp af Harald. Harald har med input og viden fra andre virksomheder stillet spørgsmål som har givet stof til eftertanke og refleksion over egen gøren og laden, hvilket har gjort, at vi som virksomhed har undgået at dumpe i huller under vores rejse. At samarbejde med Harald kan kun anbefales og vi ved med sikkerhed, at hvis man som virksomhed er åben for forandringer og har en vision om fremdrift i den digitale verden, så skal man bare inviterer Harald på kaffe.

Christian Kofoed

Harald introducerede os for mulighederne på de sociale platforme, og hvorledes de kan bruges til at understøtte vores marketing og salgsindsats i forhold til Cykelscore. Harald er en stor kapacitet, han har fingeren på den sociale puls, og kan se mulighederne for hvordan forretningsmulighederne kan udvikles. Vi får helt sikkert brug for hans kompetencer igen. At han så også er fucking flink, gør samarbejdet meget sjovere.

Jan Rudolph Michelsen

Harald har hjulpet os med en god aktivering af vores tilstedeværelse på LinkedIn - og hvordan vi hjælper vores medarbejdere til at få mere ud af deres profil - så vi får en win-win ud af det.

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Credentials

  • PRINCE2 certified
    APMG International

Experience

    • Denmark
    • Business Consulting and Services
    • 1 - 100 Employee
    • Digital Transformation Advisor & CEO
      • Sep 2015 - Present

      At Tokerød Plus we believe in making the digital transformation together with our clients - who we see as business partners - a good experience with respect to the human side of the transformation, as digital transformation is more about organisational culture, communication, competences and mindset rather than the specific technology. We operate as business advisors for our clients defining the digital strategy and being their go-to-guys in any matter of the digital transformation across all stakeholders involved in the project. We are the insurance for a strong business case throughout the entire transformation process and that all choices are meaningful to the organisation and its employees. Show less

    • Denmark
    • Financial Services
    • Heartcore investor & fundraiser
      • Oct 2021 - Present

    • Denmark
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Partner & investor
      • Jan 2022 - Present

    • Denmark
    • Technology, Information and Media
    • 1 - 100 Employee
    • Founder & Investor
      • Mar 2019 - Present

      OTOWN er et digitalt bymedie for nysgerrige odenseanere, som bruger Odense og følger med i byens udvikling. OTOWN tager afsæt i læsernes digitale medieforbrug og dækker det lokale med både lokal, national og global relevans. OTOWN ejes af Anker Boye og Harald Tokerød OTOWN er et digitalt bymedie for nysgerrige odenseanere, som bruger Odense og følger med i byens udvikling. OTOWN tager afsæt i læsernes digitale medieforbrug og dækker det lokale med både lokal, national og global relevans. OTOWN ejes af Anker Boye og Harald Tokerød

    • CEO & majority investor

  • CraftVærk
    • Odense, Syddanmark, Danmark
    • Bestyrelsesmedlem
      • May 2022 - Present

    • Denmark
    • Events Services
    • 1 - 100 Employee
    • Responsible for digitalisation
      • Dec 2013 - Present

      I was invited invited into the sales and marketing committee of the HCA Festivals to assist with my digital mindset in terms of defining the digital strategy, online communication and digital initiatives of the festival before, during and after in the effort to create a truly international annual event that strengthens the business life of Odense and Fyn altogether. Now responsible for the digital strategy and digitalisation of the festival. I was invited invited into the sales and marketing committee of the HCA Festivals to assist with my digital mindset in terms of defining the digital strategy, online communication and digital initiatives of the festival before, during and after in the effort to create a truly international annual event that strengthens the business life of Odense and Fyn altogether. Now responsible for the digital strategy and digitalisation of the festival.

    • Denmark
    • Retail
    • Founder & investor
      • Jan 2020 - Mar 2022

      James Butler er en digital tjeneste, hvor du kan få din personlige butler til at hente og bringe lige hvad du har lyst til. f.eks. få handlet ind til aftensmaden, få hentet bleer, hente skjorter fra renseriet eller bare få ordnet andre praktiske ting, du ikke kan nå i en travl hverdag. Der er ingen begrænsinger på hvilke butikker du kan bruge eller ærinder, du kan få ordnet. James Butler er en digital tjeneste, hvor du kan få din personlige butler til at hente og bringe lige hvad du har lyst til. f.eks. få handlet ind til aftensmaden, få hentet bleer, hente skjorter fra renseriet eller bare få ordnet andre praktiske ting, du ikke kan nå i en travl hverdag. Der er ingen begrænsinger på hvilke butikker du kan bruge eller ærinder, du kan få ordnet.

    • Denmark
    • International Trade and Development
    • President & investor
      • Oct 2019 - Feb 2022

      We are creating digital and innovative concepts and products that revolutionise industries and through that building growth companies of the future. Portfolio companies are: James, SkyID, GSD Experience (Augmented Reality), SmartFreelancer, SmartBeboer and many more. We are creating digital and innovative concepts and products that revolutionise industries and through that building growth companies of the future. Portfolio companies are: James, SkyID, GSD Experience (Augmented Reality), SmartFreelancer, SmartBeboer and many more.

    • Denmark
    • Non-profit Organizations
    • Founder & Organizer
      • Aug 2016 - Jan 2021

      Tænketank+ is a think tank with its purpose to explore digitalization and the consequences and impact it has on society, the workplace and our everyday life. With perspectives on leadership, business development and innovation. The initiative was originally launched as the Business+ network but over time we found and defined the overall purpose, format and a meaningful approach and this formed the birth of the think tank, which now operates in Odense, Copenhagen and Aarhus. We want to inform We want to explore We want to learn and enlighten others We want to provoke We want to catalyze debates Show less

    • Denmark
    • Business Consulting and Services
    • 1 - 100 Employee
    • Partner & Investor
      • Jun 2016 - Sep 2018

      EXIT 2018 I made a successful exit september 2018 after reaching an important milestone. We're building an dynamic Coworking Space in the heart of Denmark with state-of-the-art startups and high growth companies. We insist to create the strongest business cluster for startups, growth companies and investors & business angels. We're collecting the strongest competences in order to mobilise into any relevant innovation related project. In our cocreation innovative workspace we're offering innovation programs, hackathons and access to fab labs - facilitated by Tokerød Plus. Currently we are housing 300 coworkers in 4.600 m2. By the end of 2018 we are reaching 360 Coworkers and more than 100 growth companies in our facilities. Show less

    • Denmark
    • Furniture and Home Furnishings Manufacturing
    • 1 - 100 Employee
    • Bestyrelsesmedlem
      • Oct 2015 - Sep 2018

      UnigGardin er en digital funderet virksomhed der har solgt mere end 1 million gardiner siden 2006. Virksomheden har haft imponerende vækstrater og er blevet tildelt Gazelle af Børsen hele fire gange; 2011, 2012, 2013 & 2014. Virksomheden har aktiviteter i Danmark, Norge, Sverige og Tyskland og er igang med at fortsætte den internationale ekspansion. UnigGardin er en digital funderet virksomhed der har solgt mere end 1 million gardiner siden 2006. Virksomheden har haft imponerende vækstrater og er blevet tildelt Gazelle af Børsen hele fire gange; 2011, 2012, 2013 & 2014. Virksomheden har aktiviteter i Danmark, Norge, Sverige og Tyskland og er igang med at fortsætte den internationale ekspansion.

    • Denmark
    • Education Administration Programs
    • 100 - 200 Employee
    • Member of the Board of Directors
      • Jan 2014 - Apr 2018

      I have been appointed this position as a representative of the business life on Funen (Fyn) with my commercial and digital mindset as a member of Fynsk Erhverv. I have a passion for education, learning and communication as well as talent development. My intention is to contribute as an advisor to the overall strategy of the institution, the management and organisational development. I have been appointed this position as a representative of the business life on Funen (Fyn) with my commercial and digital mindset as a member of Fynsk Erhverv. I have a passion for education, learning and communication as well as talent development. My intention is to contribute as an advisor to the overall strategy of the institution, the management and organisational development.

    • Denmark
    • Fundraising
    • 1 - 100 Employee
    • Vice Captain
      • Sep 2015 - Dec 2017

      Being the Vice Captain of Team Rynkeby Ringe is a great privilege and a great motivation to support the good cause of fundraising for the Children's Foundation for Cancer (Børnecancerfonden). Being the Vice Captain of Team Rynkeby Ringe is a great privilege and a great motivation to support the good cause of fundraising for the Children's Foundation for Cancer (Børnecancerfonden).

    • Denmark
    • Non-profit Organizations
    • 1 - 100 Employee
    • Member of the Board (bestyrelsesmedlem)
      • Nov 2012 - Dec 2017

    • Denmark
    • Education Administration Programs
    • 1 - 100 Employee
    • External Lecturer & Course Manager
      • Jan 2013 - Jan 2016

      Teaching the course Online Communication & social media with a focus on digital strategy, digital media & social media. Responsible for the Online Communication course including supervising the students and examination. Teaching the course Online Communication & social media with a focus on digital strategy, digital media & social media. Responsible for the Online Communication course including supervising the students and examination.

  • N11
    • Odense området, Danmark
    • Founder & Chairman
      • Sep 2012 - Sep 2015

      Business Talent Network "N11" is a network for professional talents with high ambitions and competences to make a significant difference in the business landscape. The network advices companies in both the private and public sector. Business Talent Network "N11" is a network for professional talents with high ambitions and competences to make a significant difference in the business landscape. The network advices companies in both the private and public sector.

    • Denmark
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Chief Consultant with passion for Digital Business Strategy
      • Sep 2014 - Aug 2015

    • Denmark
    • Software Development
    • 1 - 100 Employee
    • Chief Strategy Officer & Partner
      • Nov 2013 - Aug 2014

      House & Co. is a global software development company driven by committed digital consultants – with a mission to help companies exploit digital business potential, optimizing digital workflows and execute multi channel strategies. Our core business is the leading digital asset management system - DigiZuite.Our DigiZuite platform handles alle types of media which are being enriched through Meta Data. The term for this is Digital Asset Management (DAM). An asset is the expression for a file for which the value not solely lies in the file type, but in the utility value for the entire organisation. In order to increase the value for your organisation it is vital to make some central considerations about how DAM should be involved in the central organisation and its infrastructure. We help with these considerations by facilitating Digital Strategy workshops and providing best practice use cases and scenarios. We like to believe that we are building DAM good IT. Show less

    • Partner & Director
      • Feb 2013 - Nov 2013

      By Nov. 1, 2013 House of Relations and DigiEyeZ merged and the new identity is House & Co.House of Relations is a consultancy specialized in digital strategy with focus on digital business development and process optimization. We do management consulting within customer relations, investor relations & public relations. Our primary focus is concentrated around visual, online and financial communication. We challenge the mindset of our clients to bring in digital media and digital strategy in order for the client to become first mover in the respective field of business. This includes: - digital strategy- social media (LinkedIn, Facebook, Twitter, YouTube, Vimeo, - digital media (Email newsletter, landingpages, adwords, film, webTV). - branding strategy- communication strategy - digital business conceptualisation. Show less

    • Denmark
    • Marketing and Advertising
    • Owner & Digital Strategist
      • Mar 2012 - Oct 2013

      All of the below activities have been transferred to my new company constellation in House of Relations. We provide a customer-centric and objective digital strategy analysis on how to build a strong digital identity to increase customer loyalty, boosting user engagement and significantly increase turnover. Our focus is digital and within the sphere of PR, Strategy, Education & Co-Creation. Specialties: + Digital Identity & digital strategy + Social media strategy + Digital conceptualisation + Online communication + Customer loyalty programs + storytelling (film & animation video concepts) We provide digital & strategic advice to companies such as Team Saxo Bank Tinkoff Bank, Inface, Intersport, Energysport, Boozt.com, Kofoed&co, Le Klint, Benni Chawes, Ocean Team Scandinavia, Michelin starred North Road Restaurant. Show less

    • Denmark
    • Media Production
    • 100 - 200 Employee
    • Project Manager - International Business Development
      • Mar 2011 - Apr 2012

      The mission was to accelerate and structurize product and concept development and launches in the respective countries as well as ensuring a synchronized coordination and alignment of interests. Process chaos was tamed into well-structured processes with a large degree of transparency and coordination. A best practice based project culture (based on Prince2 & ITIL) was built and communication was increased significantly and resource planning made visible for all stakeholders and incentives aligned. New gamechanging products such as real estate films were launched. Business as usual was challenged everyday to bring business forward. Final effort was significant prep contribution resulting in first successful high-season in the company's lifetime. Decided to move forward due to mission accomplished, having ensured transition from chaos to structure and significant acceleration of business development activities. Show less

    • Head of Department - Customer Relations // Product & Process Manager (DK & SE)
      • Apr 2010 - Mar 2011

      Product & Process related:+ process identification and optimization (inter & intra organizational)+ new product development and implementation + customer concept development+ ensure shift from person driven to process driven+ organizational development+ close collaboration with production in Hanoi, VietnamHead of department related:+ restructuring of Customer Relations department+ align daily business with corporate strategy+ forecast and maintain capacity + responsibility for work control of +70 photographers (daily planning of photographers' schedule)+ optimize business routines+ optimize efficiency + people management Show less

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Distribution & Partner Manager
      • Jan 2009 - Apr 2010

      + project management+ strengthening existing partner relations+ building long-term solid partner relations+ lead negotiator with business partners+ price analysis on campaigns/projects+ new product development+ process optimization+ responsible for reaching the company's contribution margin target+ motivation of employees+ strengthening the organisational culture+ consultancy to sales division+ humour ambassador

    • Business Developer
      • Jun 2008 - Jan 2009

      + new business & product development+ project management+ process optimization+ supporting, counselling & coaching the sales division+ business optimization

    • Sales Assistant
      • Sep 2007 - Jun 2008

      + supporting and counselling the sales team+ building innovative corporate & sales presentations+ ad hoc project assignments+ customer follow up

    • Germany
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Financial Controller
      • Aug 2004 - Sep 2005

      General controlling activities at BMW headquarters in Münich. + budgeting + forecasting + financial analysis + verification and approval of market forecast data + ad hoc financial tasks General controlling activities at BMW headquarters in Münich. + budgeting + forecasting + financial analysis + verification and approval of market forecast data + ad hoc financial tasks

Education

  • MIT Sloan Executive Education
    Digital Business Strategy
    2020 -
  • Syddansk Universitet - University of Southern Denmark
    Master, Strategy and Organization
    2008 - 2010
  • Aarhus Universitet
    Bachelor of Science, International Management
    2005 - 2008
  • IBC Kurser
    Online Kommunikation

Community

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