Experience

花旗银行(中国)有限公司

• China
• Financial Services
• 1 - 100 Employee

• Business Analytics Manager

  • Jul 2018 - Present

  GCG Business Analytics Manager • Managed Paid Media Strategic Project. Worked closely with leading ad targeting company, Publicis Group. Optimised the ads pushing strategy on various media platforms (Toutiao, Tiktok, Union Pay etc.); Increased the Click-to-Lead (CTL) rate to over 0.3% • Gave in-depth analysis in Asia sales rewarding and regulation program, including sales performance regulation and incentive management. Built SAS model to analyze sales rewards for new funded relationships and product promotion • Joined the Global Data Governance Committee and monitored the business volatility in China through Critical Data Elements scorecard Management Associate • Utilized big data mining tools to integrate Telecom companies' data resources to increase the bank's conversion rate by 5-7 times in digital acquisition (Automotive OEM, OTA etc.) • Localised Citibank's digital product project in China, promoting QDII Mutual Fund on Citibank China App and built customer journey for 'Digital Banking Paperless Certificate' on WeChat platform • Promoted the launch of first Citibank’s digital lending product cooperated with Ant Finance, which achieved the breakeven in only four weeks; Analyzed JD Finance and Ant Finance as retail bank partners from credit risk perspective. Show less



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Digital Consulting Intern

  • Jan 2018 - May 2018

  Supported the manager in building internal digital consulting knowledge webpage Created PPT and analyzed the new business model for Kohler's digital transformation Researched on the service and marketing cloud provider for Chanel's digital needs Supported the manager in building internal digital consulting knowledge webpage Created PPT and analyzed the new business model for Kohler's digital transformation Researched on the service and marketing cloud provider for Chanel's digital needs



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Strategy Consulting Intern

  • Nov 2017 - Jan 2018

  Analyzed the strategy for logistic performance improvement project in Consumer paper products manufacture Supported experts interview with experts introduced by BCC Assisted strategy consulting department in doing industry research, revising excel and PPT Analyzed the strategy for logistic performance improvement project in Consumer paper products manufacture Supported experts interview with experts introduced by BCC Assisted strategy consulting department in doing industry research, revising excel and PPT



Morgan Stanley

• United States
• Financial Services
• 700 & Above Employee

• Investment Banking Early Insight Workshop Trainee

  • Apr 2016 - Apr 2016



SPD Silicon Valley Bank 浦发硅谷银行

• China
• Banking
• 1 - 100 Employee

• Corporate Finance Intern

  • Dec 2015 - Feb 2016

  updating GL balance and making daily report. Participating in the test on the shift of standard money from USD to RMB. updating GL balance and making daily report. Participating in the test on the shift of standard money from USD to RMB.



Haitong Securities

• China
• Investment Banking
• 400 - 500 Employee

• Marketing Intern

  • Jun 2015 - Aug 2015

  Utilized interpersonal communication skills to solve problem about issue of new shares and trading Analyzed the rate of commission and gained skills in business etiquette and financial analysis Prepared client financial portfolios Utilized interpersonal communication skills to solve problem about issue of new shares and trading Analyzed the rate of commission and gained skills in business etiquette and financial analysis Prepared client financial portfolios