Consultant Internship

• Jun 2023 - Present

• Conduct market research on Psychiatric Drugs through audiotaped interviews with experts • Estimate the value of client's product by benchmarking and marketing demand based on the interviews • Generate a report on market entry strategy by comparing pros and cons from macro and micro perspectives • Conduct market research on Psychiatric Drugs through audiotaped interviews with experts • Estimate the value of client's product by benchmarking and marketing demand based on the interviews • Generate a report on market entry strategy by comparing pros and cons from macro and micro perspectives

Uconn Dining Service

• Oct 2022 - Present

Consulting Intern

• Jul 2022 - Sep 2022

• Advised a chemical manufacturer on the optimal health insurance plan, balancing quality & cost • Analyzed client’s historical insurance premiums paid and claims data; conducted industry benchmarking • Identified factors that can increase the quality of the insurance plan, while keeping costs the same • Found that claims on dependents (employees’ children) were the most common • Suggested add coverage for dependents while decreasing coverage for less important coverage areas • Presented results to client’s HR Leader, helped raise employee satisfaction while controlling cost Show less

Parttime Assistant

• Jan 2022 - Mar 2022

• Advised city government on implementing smart city solutions to generate faster economic growth • Evaluated use cases for adopting smart city solutions and sized their potential revenue opportunities • Analyzed values of companies’ bids to the city government in sizing revenue potential of use cases • Identified tourism and traffic congestion improvement as cases that have the largest revenue potential • Advised city government on implementing smart city solutions to generate faster economic growth • Evaluated use cases for adopting smart city solutions and sized their potential revenue opportunities • Analyzed values of companies’ bids to the city government in sizing revenue potential of use cases • Identified tourism and traffic congestion improvement as cases that have the largest revenue potential

Marketing Internship

• Sep 2021 - Nov 2021

• Researched China retailing market by estimating market size, competitive landscapes, and analyzing consumer preferences and modeling financial performance; drafted a 20-page deck • Analyzed China chocolate market by deep diving into the market size, seasonality, market share by players, price point, distribution channel and share; presented to the engagement manager DCX • Researched China retailing market by estimating market size, competitive landscapes, and analyzing consumer preferences and modeling financial performance; drafted a 20-page deck • Analyzed China chocolate market by deep diving into the market size, seasonality, market share by players, price point, distribution channel and share; presented to the engagement manager DCX

Human Resources Intern

• Jul 2021 - Sep 2021

• Designed executive recruiting strategy by defining qualifications, identifying candidates’ levels and company, channels and communication messages; attracted 150+ qualified applicants • Analyzed employee retention and leave statistics by segmenting into organizations and roles, deep diving into leave reasons and providing recommendations; presented to the HR director • Designed automatic background check and offer letter system by collecting needs, and collaborating with data scientists and engineers; increased efficiency by 80% and achieved a 95% adoption rate EXTRACURRICULUM Show less

Marketing Intern

• Jan 2019 - May 2019

 Developed new product and marketing campaign for children’s day special; collected children’s food preference through 100+ surveys and 10+ interviews with children and parents; launched special burger; bundled with toys; promoted through social media and offline channels; realized $15,000 sales in 3 days  Optimized current product offering by collecting customer feedbacks; re-innovated food offering by adding new ingredients and optimizing process; increased ratings from 4.5/5.0 to 4.7/5.0 in Dianping in 3 weeks  Designed market entry strategy to enter other districts of Chang Chun city; analyzed market potential, competitive landscapes, availabilities of locations, and financial returns; provided a roadmap for next 5 stores  Coordinated company level branding initiatives of TV and online media coverage; organized campaigns to interview CEOs and promote brands; gained 10,000 viewership Show less