Experience

The North Face, a VF Company

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Senior Director, Sports Marketing & Retail Brand Experience

  • Oct 2022 - Present

• Director, Sports Marketing, APAC

  • May 2020 - Present

• Senior Manager, Sports Marketing

  • Jan 2015 - May 2020

  Leading The North Face Sports Marketing team which oversees China and AP Athlete Team, Expedition Program, Events, Sponsor and Partnerships in all outdoor sporting categories which includes - Climbing, Mountaineering, Endurance Running and Snow Sports. With close collaboration with global sports marketing team in US and EMEA.Drive Brand Building through Consumer Brand Experience Events in mainland China. Deliver sheer brand message and brand experience to end consumer. With strong collaboration with Brand, Digital and RBE team. Manage vertical media, traditional and digital. With integrated marketing role that collaborates closely with each discipline of Marketing as well as Sales, Product RDD, and DTC at The North Face AP. Bring SMKT as a key component to Brand Communication, integrated Brand Campaigns. Ensure authentic outdoor image and message in communication.Brand Experience Event:_ TNF100_ Outdoor Festival_ FreeRide Challenge_ TNF Caravan Road Show_ Athletes Speaker Series...

• Sports Marketing Manager AP

  • Nov 2012 - Jan 2015

  Leading The North Face Sports Marketing team which oversees China and AP Athlete Team, Expedition Program, Events, Sponsor and Partnerships in all outdoor sporting categories which includes - Climbing, Mountaineering, Endurance Running and Snow Sports. With close collaboration with global sports marketing team in US and EMEA.Drive Brand Building through Consumer Brand Experience Events in mainland China. Deliver sheer brand message and brand experience to end consumer. With strong collaboration with Brand, Digital and RBE team. Manage vertical media, traditional and digital. Brand Experience Event:_ TNF100_ Outdoor Festival_ FreeRide Challenge_ TNF Caravan Road Show_ Athletes Speaker Series...