Hany Mamdouh

Head Of Digital Marketing at Shape Advertising Agency
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Contact Information
Location
Egypt, EG
Languages
  • Arabic Native or bilingual proficiency
  • English Professional working proficiency

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Credentials

  • ICDL
    European Computer Driving licence Foundation
    May, 2009
    - Sep, 2024

Experience

    • Egypt
    • Advertising Services
    • 1 - 100 Employee
    • Head Of Digital Marketing
      • Sep 2018 - Present
    • Social Media Specialist
      • Oct 2018 - Jan 2019

       Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.  Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action  Create and manage Facebook advertising campaign to grow and acquire new audiences, promote content, and drive action.  Measure and evaluate the effectiveness of campaigns through quantitative and qualitative data, analyze and provide recommendations for revising and improving campaigns both in real-time and for future initiatives.  Use online tools to looking for new content ideas and finding trending topics (Google Trends – BuzzSumo).  Monitor dialogue across social media channels and response real-time as a trusted ‘voice’ for the company.  Delivering analytics reports on a monthly basis for all social network activity, paid and organic, following specific KPIs to track and enhance social media performance. Show less

    • Germany
    • Plastics Manufacturing
    • Marketing Manager
      • Mar 2015 - Sep 2018

      Develop and maintain an effective marketing plan to promote the products, services and image of the Company in the wider community. Generate, edit and publish content on social media platforms (original text, images or video) that builds meaningful connections and encourages community members to take action. Create and manage Facebook advertising campaign to grow and acquire new audiences, promote content, and drive action. Measure and evaluate the effectiveness of campaigns through quantitative and qualitative data, analyze and provide recommendations for revising and improving campaigns both in real-time and for future initiatives. Monitor dialogue across social media channels and response real-time as a trusted ‘voice’ for the company. Represent the Company in negotiations with customers, suppliers, government departments and other key contacts to secure the most effective contract terms for the Company. Manage and motivate the performance of all employees to produce results according to plans, objectives and targets. Show less

    • Managing Director
      • Dec 2013 - Dec 2014
    • Semi Senior External Auditor
      • Feb 2010 - Nov 2013

      •Understand the client's business industry and its environment to assess the risks that may give rise to material misstatement of the financial statements, by performing inquiries of management, Analytical Procedures Developing a work plan or approach, including: scope, engagement flow and staffing. •Act as team leader by briefing and motivating team members to contribute, achieve, improve performance, develop their talents and respect other members of the team. •Coach less experienced team members to enhance their technical and engagement performance. •Developing external relationships with clients & well representing the organization image. •Performing Substantive Audit procedures according to Auditing Standards of financial statements sections to ensure that company's financial statements are fairly presented. •Planned, performed and documented audits according to the Egyptian Standards. •Evaluate the internal control environment through understanding the financial cycles' process and testing the control activities. •Ensured all steps of the audit program were completed. •Review the work performed by the team members and reporting directly to the team manager in the audit engagement, and keep him updated of the work status in a timely manner. •Document all the audit work performed in the audit client file, and any issues raised in the results field of the programmed step or, if significant, as critical matters. •Deliver the final audit work to the team manager, along with the issues identified, before the deadlines. •Preparing the Financial Statements (Standalone- Consolidated )According to Egyptian Accounting Standards & IFRS •Dealing with up to 30 clients within variety business such as manufacturing, exporting and importing, petroleum, pharmaceutical and communications solutions. Show less

Education

  • Ain Shams University
    bachelor's degree of commerce, Accounting
    2005 - 2009

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