Experience

Don't Be Content

• India
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Brand Associate

  • Nov 2020 - Present

  Marketing | Brand consulting to help challenger brands bring their purpose to life Marketing | Brand consulting to help challenger brands bring their purpose to life



Trillium Beverages Private Limited

• India
• Food and Beverage Services
• 1 - 100 Employee

• Assistant Brand Manager Marketing

  • May 2019 - Nov 2020

  Brand vision and strategy building Operationalization of brand plans in the market place Market entry and marketing strategy Competitive, category landscape benchmarking and positioning Consumer psychology and behaviour (To envision the brand) Brand vision and strategy building Operationalization of brand plans in the market place Market entry and marketing strategy Competitive, category landscape benchmarking and positioning Consumer psychology and behaviour (To envision the brand)



TaprootDentsu

• India
• Advertising Services
• 1 - 100 Employee

• Brand Communication Strategist

  • Jul 2016 - Apr 2019

  - FMCG Benchmarking, market research, competitive landscape analysis and consumer need scope understanding - Business/ communication problem identification, brand & creative strategy, consumer research, culture mapping, ideation and execution - Building brand tone, persona and key. Structuring a brand from inception to launch. - FMCG Benchmarking, market research, competitive landscape analysis and consumer need scope understanding - Business/ communication problem identification, brand & creative strategy, consumer research, culture mapping, ideation and execution - Building brand tone, persona and key. Structuring a brand from inception to launch.



Encompass Events

• United Kingdom
• Events Services
• 1 - 100 Employee

• Client Servicing Intern

  • Dec 2015 - Jan 2016

  1. Client servicing and brand planning 2. Worked with Audi Q7 launch and experiential marketing for the same and Asian paints 3. Was responsible for handling the back end work as an intern. Took care of all the essential image oriented requirements as well as finance 1. Client servicing and brand planning 2. Worked with Audi Q7 launch and experiential marketing for the same and Asian paints 3. Was responsible for handling the back end work as an intern. Took care of all the essential image oriented requirements as well as finance



Leo Burnett

• 1 - 100 Employee

• Planning and marketing intern

  • Dec 2014 - Jan 2015

  • Planning and marketing intern • Benchmarking FMGC • Research on brands prevalent in different countries Determining brand position, proposition • Planning and marketing intern • Benchmarking FMGC • Research on brands prevalent in different countries Determining brand position, proposition