Experience

NewsLab

• Austria
• IT Services and IT Consulting

• Owner

  • Apr 2006 - Present

  Co-owner of NewsLab, full service public relations agency, based in Amsterdam. Within the agency I'm responsible for strategy, esp. media-strategy. Specialized in corporate and brand communication. Experienced in crisis communications management. Passion for copywriting, on- and offline, coaching and training. Within our agency NewsLab we are working for - among others - ABN AMRO Corporate Banking, Atos, Atradius, Bastion Hotels, Bavaria, Center Parcs, Coca-Cola, Canon, Curaçao Tourist Agency, De Hypotheker, Hogeschool Rotterdam, De Haagse Hogeschool, IENS, IKEA, Jacobs Douwe Egberts, JUMBO, Kruidvat, Nederlandse Loterij, La PlaceOK, SUEZ Environnement, Univé. More information: www.newslab.nl en www.messagelab.nl Show less



MessageLab

• United Kingdom
• Professional Training and Coaching

• Trainer en oprichter

  • Jan 2017 - Present

  In onze wereld is transparantie de norm. Iedereen vormt zich razendsnel een mening over je merk. Dat gebeurt via een enorm aanbod van media, variërend van dagbladen en televisie tot YouTube en Instagram. We worden niet alleen geïnformeerd, maar we reageren ook, via likes, retweets, shares en comments. In deze dynamische omgeving hebben communicatie- en PR-professionals, marketeers en directieleden de uitdagende taak om het juiste verhaal te vertellen. Maar niet alleen zij. In toenemende mate treden ook key-medewerkers op als belangrijke ambassadeurs van hun eigen organisatie. MessageLab helpt hen door een helder message house te formuleren, goed om te gaan met kritische vragen en te oefenen in storytelling. Door bevlogen trainers, op een eigentijdse manier. Show less



TBWA Company Group

• MD TBWA\PR Company

  • Dec 1994 - Apr 2006

  Managing Director of TBWA\PR Company, part of TBWA\ Nederland, the largest group of specialized communications companies in the Netherlands. Responsible for clients like Atos Origin, Atos Consulting, Beiersdorf, Nike, Delta Lloyd, Etos. Managing Director of TBWA\PR Company, part of TBWA\ Nederland, the largest group of specialized communications companies in the Netherlands. Responsible for clients like Atos Origin, Atos Consulting, Beiersdorf, Nike, Delta Lloyd, Etos.



Winkelman & Van Hessen

• Public Relations and Communications Services
• 1 - 100 Employee

• Consultant

  • Feb 1990 - Dec 1994

  PR Consultant, especially public services companies PR Consultant, especially public services companies



Haagsche Courant

• Netherlands
• Newspaper Publishing
• 1 - 100 Employee

• Journalist, reporter

  • Jan 1987 - Mar 1990

  Journalist for the - in those days - largest daily regional newspaper in the Netherlands. Journalist for the - in those days - largest daily regional newspaper in the Netherlands.



Rotterdams Nieuwsblad

• Journalist, reporter

  • Mar 1984 - Dec 1986

  Fresh from school of journalism I've learned the trade of journalism the hard way by working long hours for the 'Rotterdams Nieuwsblad edition IJssel en Lek'. Fresh from school of journalism I've learned the trade of journalism the hard way by working long hours for the 'Rotterdams Nieuwsblad edition IJssel en Lek'.