Experience

Mediplast AB

• Sweden
• Medical Device
• 1 - 100 Employee

• Sales and Marketing Director

  • Oct 2019 - Present

  Managing the International marketing team and country sales organizations and responsible for commercial activities in all markets. Managing market expansion of own brands in existing and new markets. Responsible for distribution sales and suppliers

• Marketing Manager

  • Mar 2019 - Sep 2019

  Heading International marketing team with Product managers and Marketing coordinatorDeveloping product strategies, marketing activities with present product portfolio and new product launchesDeveloping Marketing plans and strategiesDrive portfolio management according to set strategiesDevelop and implement new brand platform including new web page



Fresenius Kabi

• Germany
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Nordic Marketing Manager

  • Sep 2016 - Feb 2019

  Heading Nordic marketing team including Nordic Product management, Nordic Business intelligenceDeveloping Nordic product strategies, marketing activities with present product portfolio and new product launches. Managing sales and production forecast as well as cost budgetHeading projects e.g. implementation of new CRM platformSupport tender business and pricing within the relevant business areaMember of Nordic Management group

• Nordic Product Manager

  • Jan 2015 - Aug 2016

  Responsible for the business area IV-Drugs, Oncology, Disinfection/Wound care and Automated Compounding Machines. Responsible for roll out and marketing of global product range in the Nordic countries. Developing product strategies, marketing activities with present product portfolio and new product launches. Supporting sales budget including forecasting. Supporting Tender planning and manage strategies.

• Product Manager and Business Development

  • Aug 2010 - Dec 2014

  Responsible for the business area IV-Drugs, Oncology and Disinfection/Wound care. Developing product strategies, marketing activities with present product portfolio and new product launches. Responsible for marketing and sales budget including forecasting. Project management and business development for potential areas. Tender business and pricing within the business area. Member of the Nordic product manager team.

• Key Account Manager

  • Sep 2009 - Aug 2010

  Responsible for Key customers for all product areas.Pre tender work to implement new products and to increase the no of won tenders. Analyse and follow up on new contracts.Responsible for sales of IV-Drugs and Oncology portfolio

• Product Specialist

  • Aug 2007 - Sep 2009

  Responsible for sales and support of Clinical Nutrition mainly to Hospitals. Execute sales plan according to action plan and ongoing campaign.



University Hospital in Malmö

• Department Manager

  • 2002 - 2007

  Head of Department on an acute surgical ward with 40 employees and 20 hospital beds. Budget and P & L responsibility for the business. Recruitment of new employees and strategic planning. Head of Department on an acute surgical ward with 40 employees and 20 hospital beds. Budget and P & L responsibility for the business. Recruitment of new employees and strategic planning.