Experience

Olson Zaltman

• United States
• Market Research
• 1 - 100 Employee

• Senior Insight Manager

  • Oct 2021 - Present

  •Lead early-stage planning calls with clients to understand the client’s desired outcomes• Create proposals and designs for basic projects independently. • Play a central role in analysis, integrating key insights, Deep Metaphors and MindMaps into a coherent story that meets client objectives• Draft screeners, make facility arrangements and monitor recruiting.• Manage all sizes and types of client projects, serving as day-to-day contact person for clients• Manage internal OZ project teams across projects of all scopes and formats• Lead presentation of insights and partner and direct client worksessions Show less

• Senior Insight Associate

  • Oct 2019 - Oct 2021

  •Write proposals and creating designs for qualitative projects•Draft screeners, make facility arrangements and monitor recruiting•Manage and ZMET, Mobile Ethnography, Implicit Association and other qualitative projects•Play a central role in data analysis, report writing, and client presentation•Participate in early-stage planning calls with clients and more senior colleagues

• Insight Associate

  • Jul 2018 - Oct 2019

  • Conduct market research interviews using ZMET methodology to obtain consumer insights• Use Mind Mapping, AI sentiment analysis, and academic literature to analyze findings• Synthesizing data to craft engaging client reports, ad hoc analyses, and video content• Manage OZ's Twitter presence and generate original pieces for publication on Medium



University of Virginia

• United States
• Higher Education
• 700 & Above Employee

• Program Assistant

  • Jan 2018 - May 2018

  • Developed new Dual Career Program website features in HTML, CSS, and UVACollab • Managed client campaigns in MailChimp and Qualtrics, tracking response data through SmartSheets and SQL • Created appealing informational materials for clients using PowerPoint, WordPress, and Adobe Creative Cloud. • Developed new Dual Career Program website features in HTML, CSS, and UVACollab • Managed client campaigns in MailChimp and Qualtrics, tracking response data through SmartSheets and SQL • Created appealing informational materials for clients using PowerPoint, WordPress, and Adobe Creative Cloud.



UVA McIntire School of Commerce

• United States
• Higher Education
• 100 - 200 Employee

• Masters Candidate

  • Aug 2017 - May 2018

  • Led team in Amazon Mechanical Turk survey design, SPSS model building, and statistical brand audit for two major retailers. • Conducted market research and authored client report for a large vineyard, presenting data-driven guidance to CEO and CMO. • Won cash prize in telecommunications case competition for a major consulting firm, using Tableau to settle antitrust litigation. •Co-wrote, directed and filmed student recruitment video for Masters in Commerce program. • Led team in Amazon Mechanical Turk survey design, SPSS model building, and statistical brand audit for two major retailers. • Conducted market research and authored client report for a large vineyard, presenting data-driven guidance to CEO and CMO. • Won cash prize in telecommunications case competition for a major consulting firm, using Tableau to settle antitrust litigation. •Co-wrote, directed and filmed student recruitment video for Masters in Commerce program.



WUWF Public Media

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Volunteer

  • May 2017 - Jul 2017

  • Read weekly for Sightline, a program delivering local and national news to the visually impaired, serving 500,000+ metro area. • Led 3-member volunteer team in narrating content on-air, managing broadcast soundboard, and editing stories for delivery. • Read weekly for Sightline, a program delivering local and national news to the visually impaired, serving 500,000+ metro area. • Led 3-member volunteer team in narrating content on-air, managing broadcast soundboard, and editing stories for delivery.



Cornell University

• United States
• Higher Education
• 700 & Above Employee

• Food Science Summer Scholar

  • Jun 2016 - Aug 2016

  • Awarded competitive fellowship in Cornell’s Food Safety Lab, ranked among top 3% of applicants. • Evaluated cold resistance of over 2000 bacterial isolates in dairy products; created lab method to cut sample plating time by 2X. • Utilized Excel, R and PowerPoint to quantify results, with findings presented at International Association for Food Protection. • Awarded competitive fellowship in Cornell’s Food Safety Lab, ranked among top 3% of applicants. • Evaluated cold resistance of over 2000 bacterial isolates in dairy products; created lab method to cut sample plating time by 2X. • Utilized Excel, R and PowerPoint to quantify results, with findings presented at International Association for Food Protection.



Mississippi State University

• Higher Education
• 700 & Above Employee

• Undergraduate Researcher

  • Aug 2015 - May 2016

  • Administered 62-day, 1200-subject trial assessing novel probiotic applications for corporate client; co-managed $180,000 budget. • Provided support for industry projects on feed composition and enzyme applications, using analytical chemistry, SAS, and Excel to quantify outcomes and create compelling slide decks for executive and scientific staff. • Administered 62-day, 1200-subject trial assessing novel probiotic applications for corporate client; co-managed $180,000 budget. • Provided support for industry projects on feed composition and enzyme applications, using analytical chemistry, SAS, and Excel to quantify outcomes and create compelling slide decks for executive and scientific staff.



USDA

• United States
• Government Administration
• 700 & Above Employee

• Food and Nutrition Service Intern

  • May 2015 - Aug 2015

  • Tracked and ranked real-time participation and reimbursement data from over 46,000 meal sites using Excel and SharePoint. • Promoted FNS “Summer Meals” program at industry conventions, helping sign 4 sponsors at the $50,000 level. • Qualified 30 funding applications for “Promise Zones” initiative, contributing to final approval of $5M in FNS grants. • Created cross-agency communication point-of-contact listings that enhanced response times by 50%. • Tracked and ranked real-time participation and reimbursement data from over 46,000 meal sites using Excel and SharePoint. • Promoted FNS “Summer Meals” program at industry conventions, helping sign 4 sponsors at the $50,000 level. • Qualified 30 funding applications for “Promise Zones” initiative, contributing to final approval of $5M in FNS grants. • Created cross-agency communication point-of-contact listings that enhanced response times by 50%.