Experience

Knauf Gips KG

• Germany
• Wholesale Building Materials
• 300 - 400 Employee

• Head of Market Management Drywall

  • Jul 2023 - Present



Senec GmbH

• Germany
• Renewable Energy Semiconductor Manufacturing
• 200 - 300 Employee

• Director Marketing & Communication

  • Apr 2023 - Jul 2023

• Head of Marketing Communication & Digital Sales

  • Oct 2021 - May 2023

  - Support of B2B sales in all marketing activities including product launches, trade fairs, events and sales marketing- Development of an integrated digital sales strategy for online lead generation via SEA, display and social media- Orchestrate all phases of an inbound customer journey and implement target group-specific content for online channels - Coordination of campaign management and responsibility for corporate communications / PR- Expansion of brand positioning and further development of B2C marketing with innovative approaches such as community marketing- Measurement and monitoring of the success of the implemented measures, reporting of the KPIs to the executive board Show less



GEZE GmbH

• Germany
• Wholesale Building Materials
• 400 - 500 Employee

• Head of Data Management & Marketing

  • Jul 2020 - Sep 2021

  - Development of complete customer profiles and feedback of market and customer insights in the product development process- Marketing planning for the introduction of new products, solutions & business models and the development of new markets and target groups- Implementation of communication concepts, international market support for ongoing marketing activities and monitoring effectiveness- Integration of all digital (marketing) customer touch points along the customer journey- Providing optimized, media-neutral product data and assets for all relevant customer touch points, including the necessary governance and quality assurance Show less

• Head of Product Market Management & International Data Management

  • Sep 2018 - Jun 2020

  - Further development and consolidation of digital customer touchpoints and sales channels for continuous customer experience management- Development of an international master data management for cross-system professionalization of data provision and analysis- Establishing the associated processes, systems, organizational structures, governance and controlling methods

• Team Leader Product Market Management

  • May 2016 - Aug 2018

  - Formation and management of the "Product Market Management" team- The team is in charge of holistically managing all activities around "market launch", "digital transformation" and "e-learning" to deliver market impact trough customer acceptance across all GEZE product segments, functions and markets Market Launch- Conception and ongoing development of the Product Launch Process- Establishment of methodical expertise regarding product launches- Operative responsibility for market introductions of selected projects- Focus on customer and market requirements Digital Transformation- Initiate and support the digital transformation of the company- Conception of external and internal instruments supporting the sales and marketing activities- UI/UX consultancy in agile software development projects E-Learning- Development of a holistic E-Learning strategy and specification of all necessary structures and actions Show less

• Product Market Manager

  • Aug 2014 - Apr 2016

  - Development of a cross-sectional product management to professionalize the international market launches- Analysis of customer needs and competitive environments to derive country-specific market entry strategies - Operative launch management of high priority projects across all business units and in collaboration with multiple national and international stakeholders- Digitalization of training activities in the form of blended learnings and web-based trainings based on central learning management systems- Business development through the integration of an acquired company in the GEZE group portfolio Show less



DGNB German Sustainable Building Council

• Germany
• Construction
• 1 - 100 Employee

• Manager R&D

  • Aug 2012 - Jul 2014

  - Formation and management of the „Research & Development“ team - Business development through conception and realization of new products and services- International lectures and project work as sustainability expert for the construction and real estate industry- Organization and development of national and international cooperations with industry sector associations, universities and NGOs- Identification and assessment of market trends and the political environment in the context of the sustainable building industry Show less

• Sales & Product Manager

  • Jun 2011 - Jul 2012

  - Integrating the requirements of construction product manufacturers into the DGNB System for sustainable buildings and city districts- Supervision, development and internationalization of an online-database for construction products- Sales and marketing of the online-database through B2B customer contact with architects, designers, developers and manufacturers



Mercedes-Benz AG

• Germany
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Project & Product Manager

  • Oct 2007 - May 2008

  - Controlling and optimization of processes to handle all Sales, After-Sales-, CRM- Logistic and Accounting activities on the automotive dealer level- Planning and operative implementation of innovative Sales models in interaction with international sales partners- Governance, Change Management and project controlling in software and process development projects

• Cooperative Education Student

  • Oct 2004 - Sep 2007

  Multiple internships in various departments, including sales, after sales, dealerships and strategic purchasing