Experience

Elintarviketeollisuusliitto ry

• Finland
• Food & Beverages
• 1 - 100 Employee

• Communications Manager

  • Apr 2017 - Present

  Finnish Food and Drink Industries' Federation ETL represents Finnish food and drink companies in labour market and industry policy issues. The aim of ETL is to influence the operating environment of the field to promote success of companies both in Finland and international market. My responsibilities include * Monitoring the development of food and drink industry in Finland especially by means of data and statistics, creating and promoting various content of that data. * Developing and strengthening ETL's presence in media and various social media channels. * Supporting managing director and management team in communication issues. * Producing multiple content to ETL's website and extranet, writing press releases, editing news and articles, marketing content in social media, utilizing analytics to improve effectiveness of communication. * Producing three times a year economic outlook of the Finnish food industry with economists, producing lobby material targeted to political influencers, civil cervants and media. * Encouraging and helping ETL's experts by planning, implementing and monitoring communication with them (substantial understanding in industrial policy, food export, commercial and labour market issues) * Producing ETL's e-newsletters and publications (incl. annual reports, brochures etc.), contributing to Finnish Food Congress communications * Managing media monitoring, media liaison. Show less



Confederation of Finnish Industries, Elinkeinoelämän keskusliitto EK

• Finland
• Civic and Social Organizations
• 1 - 100 Employee

• Communications Specialist, Adviser

  • Mar 2015 - Mar 2017

  Confederation of Finnish Industries EK is the leading business organization in Finland. Its main task is to make Finland an internationally attractive and competitive business environment. Successful business activities are the foundation for the Finnish welfare society. My responsibilities included * Social media (strategy, management, content creation and updates, analytics, coaching, development) * Web communications (content production, writing and editing, newsroom management, page and site updates) * e-Newsletters (planning, producing, mailing, analytics) * Internal communications, intranet content production, employee advocacy * Communications coaching, support and action plan for EK's company law advisers and HR-specialists Show less



Talous ja nuoret TAT

• Finland
• Non-profit Organizations
• 1 - 100 Employee

• Adviser, Digital newsroom

  • Oct 2013 - Feb 2015

  Economic Information Office TAT (now Talous ja nuoret), founded in 1947, is a national influencer helping young people develop their skills in economics and working life and get excited about entrepreneurship. My responsibilities included * Web and print content creation, brainstorming news and articles, editing and writing them, * Web sites planning, creating, content production and updating, * Digital newsroom management, * Social media content, management and updating, * Communications coaching, * Press releases, * Web analytics and SEO. My customers were * EK (Confederation of Finnish Industries), * Sosiaalialan Työnantajat (now The Finnish Association of Private Care Providers), * Kaupan liitto (Finnish Commerce Confederation) and * Yrityskylä (learning environment for sixth-graders is a schoolchildren’s society, a miniature city where students work in a profession and earn money for their work. In addition, the students act as consumers and citizens, as part of Finnish society). * TAT's web sites: tat.fi, opetin.fi, kunkoululoppuu.fi My know-how and understanding of systematic digital communications, content creation, content marketing and social media utilize took a leap into top professionalism and know-how. I learned to * give rise to positive buzz in digital environment, * create attractive digital presence for my customers, * use visual elements in communication and * concept web pages, services and e-letters. I used my abilities and professionalism successfully in various contexts and was acknowledged for * versatility in communications, * inventiveness, * superb language abilities and * coach-minded attitude when supporting colleagues in daily tasks. Show less



Confederation of Finnish Industries EK (former: Confedertion of Finnish Industries and Employers TT)

• Editor, Communications Officer, Adviser (communications)

  • Sep 1999 - Sep 2013

  Adviser in communications YEARS 2009-2013 (EK): * My responsibilities included web news planning, writing, editing and publishing, monthly e-letters for member companies and of EU-issues and printed and web publication production (incl. annual report, plan of action and EK ppt-presentation). I produced content to EK's intranet. * I was responsible for communications coaching and support for EK's advisers in Brussels Office and five regional offices in Finland, PR and media connections. I was on assignment in Brussels in 2011 and drew up communications action plan for EK's Brussels Office. Editor and Communications Officer YEARS 2005-2009 (EK): * My responsibilities included editing monthly Prima magazine published by EK, content planning and producing, lay-out supervision, reader surveys and compiling mailing lists. * Made trips to all over Finland and to Brussels for interviewing and story writing. I was on assignment in Brussels in 2006. Editor YEARS 1999-2004 (Teollisuuden ja Työnantajain keskusliitto TT): * My responsibilities included planning, writing and editing news and thematic articles to monthly Teollisuustieto-magazine published by TT and aimed at member companies of the confederation. * I also planned, wrote and edited news and articles to quarterly Finnfacts Magazine which was published together by TT and Economic Information Office TAT in four languages: English, Swedish, German and French. * I was on assignment in Brussels in 2001 to learn more about EU lobby of Finnish employers and industries. Studied also what EU has to say about corporate social responsibility and wrote extensive articles about it. Show less



Viestintätoimisto Axioma Oy

• Communications Officer

  • Dec 1998 - Sep 1999

  Axioma was a communications agency specialized in information technology companies. It merged with Edita Press Oy in 2003. I was responsible for five customer companies: WM-data Consulting, WM-data Faci, WM-data X-Way, WM-data Kasanen and Intergraph Finland. WM-data was a Swedish corporation (nowadays part of CGI Group) and Intergraph had its headquaters in the USA. My responsibilities included translating, writing and localizing * Press releases, * Articles, * Publications and * Other communications material from Swedish and English language into Finnish. I also was responsible for * Media connections, * Press conferences and * Communications coaching of my customer companies. I took care of the whole production process of two printed customer magazines, i.e. * Content planning, * Story writing and editing, * Co-ordination with photographers, lay-out professionals and print houses, * Quality supervision and * After-sales marketing. My clients commended me of excellent * Service attitude, * Language skills in Finnish, Swedish and English and * Attractive publications. I learned to * Report of the success of communication actions, * Operate in an international company's communications network and * Streamline print publication production process. Show less



Esmerk Oy

• Editor & customer care

  • May 1986 - Nov 1998

  Esmerk (merged now with M-Brain) was the first company in Finland providing tailor-made alert business information services based on news published by the Finnish national and local newspapers. The customers – companies in all fields of business, lobby organizations, state and local authorities – used the service for monitoring their business environment. In 80's and 90's this kind of service was visionary and pioneer! My main responsibilities included * Monitoring news, i.e. reading newspapers, * Choosing relevant items, * Writing abstracts in Finnish (also from Finland's Swedish language newspapers), * Analyzing content and * Indexing. I was also responsible for * Information profile formulating and updating for my customers (companies in Finnish food industry, its lobby organizations, authorities and The Central Union of Agricultural Producers and Forest Owners (MTK) in Finland) and * Quality supervision of their service. I made sure that the needs of the Finnish customers were taken into account in Esmerk's all offices worldwide. I did in-house training for colleagues and contributed to building and maintaining a public news database. I succeeded in keeping my customers satisfied and making them buy more information profiles even though Finland’s economy went through a bad recession during years 1990–96. I learned to write intensively, clearly and grammatically correct. I adopted an insight into how to put myself in customer's place, picture her/his operational environment and formulate a relevant information profile. I got to know thoroughly Finland’s * National and local press, * Economic geography, * Structure of economy and * Key companies and players in all fields of business. I completed Esmerk’s extensive in-house training in client liaison in Newbury, Great Britain. Show less