Experience

Toyota Ukraine

• Automotive
• 1 - 100 Employee

• Value Chain Senior Marketing Specialist

  • Sep 2021 - Present

  • Development and execution of new marketing and communication strategy for Toyota and Lexus Value Chain (service, spare parts, fleet and used cars) in Ukraine and Moldova • Deployment of 360o advertising campaigns for Toyota and Lexus Value Chain in Ukraine and Moldova• New business marketing plan• Leading development and execution of digital strategy for Toyota and Lexus brands • Building marketing strategy for newly opened Retailers in Ukraine• Support and development of communication strategy for Toyota Academy learning platform• Customer portrait and target audience analysis • E-commerce development • Managing team of 2 Marketing Specialists • Dealers’ guidance and marketing activities’ control of Retailers Show less

• Toyota Marketing Senior Specialist

  • Apr 2019 - Sep 2021

  • Development and execution of strategy for Toyota brand (vehicles line-up and aftersales) in Ukraine and Moldova • Development and execution of 360o advertising campaigns for new Toyota models launch in Ukraine and Moldova• Creation of the communication strategy for Toyota model lineup and aftersales • Execution of marketing strategy for Toyota fleet direction, organization of events for fleet customers • Development of Aftersales digital tools • Cooperation with marketing and communication agencies • Customer portrait and target audience analysis • Organization of BTL-events (exhibitions, sponsorship projects) and corporate events • Media-planning (OOH, Internet, Radio, Print) • Budget planning and control• Managing team of 3 Toyota Marketing Specialists• Coordination of marketing departments of 30 aftersales retailers Show less

• Toyota Marketing Specialist

  • Sep 2018 - Apr 2019

  • Implementation of marketing and PR communication strategy and action plan for Toyota in Ukraine • Full cycle marketing communication for Aftersales and Accessories starting from idea to launch• Analysis of marketing actions within KPIs • Organization of BTL-events (exhibitions, sponsorship projects) • Media-planning (OOH, Internet, Radio, Print) • Budget planning and control• Support in organization of corporate events• Coordination of work with media, brand PR events, partnership with influencers • Coordination of marketing departments of 30 retailers for Toyota Aftersales Show less

• Advertising and PR Specialist

  • Feb 2016 - Sep 2018

  Development and implementation of long term marketing communication strategy and action plan for Toyota and Lexus Aftersales in Ukraine Building awareness of Toyota and Lexus official service in Ukraine Full cycle marketing communication for Aftersales and Accessories starting from idea to launch PR strategy for Toyota and Lexus Official Service brand in Ukraine Organization of BTL-eventsMedia-planning



Eurocar

• Poland
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Aftersales Marketing Specialist

  • Nov 2011 - Feb 2016

  Development of short term and long term aftersales marketing strategy;Launch of seasonal promo campaigns: assortment development, special offers terms and conditions development, marketing plan, POS – materials and press releases. Preparing full special offers communication kits for dealers and campaign effectiveness analysis;Market analysis: analysis of genuine parts and accessories’ sales, competitors;Brand management: coordination of marketing departments of 7 dealerships. Annual marketing plan and budget preparation, coordination of all marketing activities, including outdoor, TV, radio, internet marketing, organization of dealers' BTL events, test drives, etc.;Preparing company annual, quarter and monthly reports on company performance, marketing activities, etc;Implementation of global and local advertising and communication campaigns;Collaboration with advertising and digital agencies;Management of corporate web-site and Facebook page; Organization of the dealership conferences.Achievements:Country project coordinator for mobile application - SKODA ServiceSpeaking at product trainings and conferences for dealers Show less

• Administrative Assistant

  • Aug 2010 - Oct 2011

  Administrative support to office and directorPreparation of company presentations and reportsLabor relations management



French Dental Center

• United Arab Emirates
• Medical Practices
• 1 - 100 Employee

• Secretary

  • Apr 2008 - Aug 2010

  Full range of administrative support Oral and written translations Assistance in planning and preparing meetings Full range of administrative support Oral and written translations Assistance in planning and preparing meetings