Experience

Peach & Lily

• United States
• Retail
• 1 - 100 Employee

• Product Marketing Manager

  • Mar 2023 - Present



T3 Micro Inc

• United States
• Manufacturing
• 1 - 100 Employee

• Associate Product Manager

  • Jan 2022 - Aug 2022

  • Own the entire product lifecycle as the product expert from strategy, product design, product development, go to market strategy, and continuous product improvement post-mortem for 5 new global collections estimating $20MM in revenue in 2022

• Product Marketing Coordinator

  • Feb 2021 - Jan 2022

  • Lead a product testing which validated physical ergonomics, user experience (UX) and user interface (UI) with a scope of 60+ participants remotely in less than a month



Incipio Group

• United States
• Manufacturing
• 1 - 100 Employee

• Product Program Manager

  • Mar 2020 - Nov 2020

  Brands: kate spade new york, Coach, Vera Bradley, Rebecca Minkoff, Aritzia, New Developments• Drove product lifecycle from product conception to delivery for 5 licensed brands across 7 categories for 30+ global channels and 1000+ SKUs/year• Developed and lead product program for new Kate Spade channel at Target which yielded $2MM revenue in the first month and forecasting $12MM by year end• Launched completely new custom product programs for both Aritzia and Coach, yielding initial revenues of $130K respectively and expected repeat orders averaging $3MM annually by balancing brand needs and expectations across operations, pricing strategy, timelines, design, packaging, invoicing and logistics, ensuring all deliverables on both sides are met• Created new product development tracker and weekly meetings reviewing project statuses with cross-functional teams and executives identifying and resolving immediate risks, reducing timelines by 40% Show less

• Licensing Jr. Program Manager

  • Nov 2018 - Mar 2020

  Brands: kate spade new york, Coach, Rifle Paper Co., Vera Bradley, Rebecca Minkoff• Took new ownership of Coach, Rifle Paper, Vera Bradley and Rebecca Minkoff simultaneously as additional accounts after resources were cut, streamlining processes and increasing profits by 25% • Set up, validated, and managed product information for 2500+ SKUs annually in NetSuite for order placement, data management and reporting

• Licensing Program Coordinator

  • Nov 2017 - Nov 2018

  Brands: kate spade new york, Diesel, Under Armour• Streamlined retail channel program for Kate Spade capitalizing pricing strategy, increasing product margins by 10%• Supported the licensing team coordinating meetings, brand calendars, marketing collateral, and communications internally and externally to drive product development yielding $4MM in revenue in 2018



Youth Employment Service (YES)

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Americorps VIP Fellow for Volunteer Services at Youth Employment Service

  • Aug 2016 - Sep 2017

  • Led and managed over 350 volunteers, personally recruiting and training over 100 volunteers in 7 months with a combined volunteering time of over 1,600 hours in 2016 (Added Value: $45,661) • Spearheaded change by creating a sustainable infrastructure plan to improve programs, policies, and procedures and advance board development • Designed, managed and implemented YES branding strategy via copywriting website content, pamphlets, quarterly newsletters, queuing daily social media content, and creating a marketing internship opportunity and onboarding board members • Fund-raised over $2000 to organize and execute a career workshop event in collaboration with other nonprofits yielding over 100 attendees with no budget Show less



Chapman University

• United States
• Higher Education
• 700 & Above Employee

• Marketing Student Ambassador, Argyros School Career Services

  • Mar 2015 - Jun 2016

  Supported the Career Services Office and provide marketing insight from a student perspective: • Innovated marketing strategies by writing creative and engaging content for the university blog • Lead and organized outreach projects with cost-effective solutions, increasing engagement 70% • Promoted marketing campaigns and events through Cascade Online Billboard System Supported the Career Services Office and provide marketing insight from a student perspective: • Innovated marketing strategies by writing creative and engaging content for the university blog • Lead and organized outreach projects with cost-effective solutions, increasing engagement 70% • Promoted marketing campaigns and events through Cascade Online Billboard System



Amusement Park

• Santa Ana, CA

• Account Management Intern

  • Aug 2015 - Feb 2016

  Added value to the Account Management team: • Collaborated with cross-discipline executives to complete projects on-time • Researched and compiled a monthly competitive analysis for multiple clients • Managed projects and internal trafficking through online software/database system MediaOcean Accounts: Wienerschnitzel, Yogurtland, Irvine Company, DOLE Fresh Fruit and Vegetables, Nekter, LA County Fair, Papa John's, CHOC Children’s hospital, Toshiba, Hilton Garden Inn Added value to the Account Management team: • Collaborated with cross-discipline executives to complete projects on-time • Researched and compiled a monthly competitive analysis for multiple clients • Managed projects and internal trafficking through online software/database system MediaOcean Accounts: Wienerschnitzel, Yogurtland, Irvine Company, DOLE Fresh Fruit and Vegetables, Nekter, LA County Fair, Papa John's, CHOC Children’s hospital, Toshiba, Hilton Garden Inn



WaveWall Worldwide

• Wellness and Fitness Services

• Marketing Manager for Social Media and Online Content

  • Jun 2015 - Sep 2015

  Managed online marketing for the international startup: • Managed and optimized all social media accounts (Facebook, Twitter, Linkedin, Google+) • Created relevant engaging content for company blogs that enhanced SEO optimization • Designed and created all written content for companion website targeted to India Managed online marketing for the international startup: • Managed and optimized all social media accounts (Facebook, Twitter, Linkedin, Google+) • Created relevant engaging content for company blogs that enhanced SEO optimization • Designed and created all written content for companion website targeted to India



Chapman University Fowler School of Law

• United States
• Higher Education
• 1 - 100 Employee

• Office Assistant, Business Graduate Office

  • Jun 2015 - Aug 2015

  Provided balance between the Graduate Office and the Business Front Desk: • Generated relations with faculty, potential graduate students, and parents • Facilitated research to provide ideas for new graduate programs Provided balance between the Graduate Office and the Business Front Desk: • Generated relations with faculty, potential graduate students, and parents • Facilitated research to provide ideas for new graduate programs



Chapman University

• United States
• Higher Education
• 700 & Above Employee

• French and Business Calculus Tutor, Chapman University Tutoring, Testing, and Learning Center

  • Aug 2013 - Dec 2014

  Tutored students in the subjects Intermediate French and Business Calculus: • Designed creative teaching methods personalized to learning habits of each student • Passed 100% of students with above 70% in course • Managed weekly private appointments for up to 10 students in each subject Tutored students in the subjects Intermediate French and Business Calculus: • Designed creative teaching methods personalized to learning habits of each student • Passed 100% of students with above 70% in course • Managed weekly private appointments for up to 10 students in each subject



Jimmy's Famous American Tavern

• Dana Point, California

• Hostess

  • Jun 2014 - Aug 2014

  Provided guests with the optimal experience upon entry into the restaurant: • Collaborated as a team and communicated effectively to provide personal customer service • Managed section and side-work charts for up to 30 servers daily • Problem-solved in a fast-paced environment Provided guests with the optimal experience upon entry into the restaurant: • Collaborated as a team and communicated effectively to provide personal customer service • Managed section and side-work charts for up to 30 servers daily • Problem-solved in a fast-paced environment



Waldorf Astoria Monarch Beach Resort & Club

• United States
• Hospitality
• 100 - 200 Employee

• Pool Attendant

  • May 2013 - Jul 2013

  Supplied guests of the resort with an exceptional and bespoke experience at the pool: • Utilized excellent customer service and communication skills to exceed customer expectations • Practiced time-management in a busy environment • Delivered above and beyond quality in daily duties Supplied guests of the resort with an exceptional and bespoke experience at the pool: • Utilized excellent customer service and communication skills to exceed customer expectations • Practiced time-management in a busy environment • Delivered above and beyond quality in daily duties