Experience

Moonlight Labs

• Marketing & Project Manager



Moonlight Labs

• United States
• Software Development
• 1 - 100 Employee

• Social Media Manager

  • Jun 2021 - Jun 2022

  - Managing social media strategy for company and client accounts - Creating digital content for social media, ad images & other digital content - Strategizing and executing digital ads on Google, Facebook, and LinkedIn ad platforms for EdTech client - Managing blog strategy and execution for client brands. Curated content calendar and facilitated copywriters - Managing social media strategy for company and client accounts - Creating digital content for social media, ad images & other digital content - Strategizing and executing digital ads on Google, Facebook, and LinkedIn ad platforms for EdTech client - Managing blog strategy and execution for client brands. Curated content calendar and facilitated copywriters



Bit Discovery (Acquired by Tenable)

• United States
• Software Development
• 1 - 100 Employee

• Social Media & Marketing Administrator

  • Jul 2020 - Jun 2022

  - Managing blog strategy and execution. Curated content calendar and facilitated copywriters - Organizing company marketing events to build brand awareness in different locations - Managing social media strategy for company accounts - Managing creation of sales and marketing collateral. Facilitating writers and designers - Managing blog strategy and execution. Curated content calendar and facilitated copywriters - Organizing company marketing events to build brand awareness in different locations - Managing social media strategy for company accounts - Managing creation of sales and marketing collateral. Facilitating writers and designers



Everlight Solar

• United States
• Solar Electric Power Generation
• 100 - 200 Employee

• Marketing Assistant

  • Jun 2020 - May 2021

  - Managed social media accounts for; increased following by 60% since starting - Generated cohesive creative content including business cards, informational flyers, billboards, social media content, digital ads, website content, corporate products, and signage for the office; ensured brand consistency throughout - Facilitated partnerships with local businesses, university athletics programs, and other key vendors - Assisted in planning and executing community events - Managed the Solar Certified Realtor program, which educates realtors on the benefits of solar for home sellers and buyers - Coordinated email and SMS messaging campaigns, including redirect and retention campaigns, using Salesforce Show less



Utah State University - Jon M. Huntsman School of Business

• United States
• Higher Education
• 100 - 200 Employee

• Undergraduate Teaching Assistant

  • Aug 2019 - Apr 2020

  - Met with 40 students throughout the Fall semester and 60 students in the Spring semester to assist in their Google Ads Simulation projects in the Digital Marketing course at USU - Assisted the professor in research and day-to-day tasks - Presented research at the Utah Conference of Undergraduate Research - Met with 40 students throughout the Fall semester and 60 students in the Spring semester to assist in their Google Ads Simulation projects in the Digital Marketing course at USU - Assisted the professor in research and day-to-day tasks - Presented research at the Utah Conference of Undergraduate Research



The Red Balloon Toy Store

• United States
• Retail
• 1 - 100 Employee

• Marketing Coordinator

  • May 2018 - Apr 2020

  - Managed social media accounts and generated 10% more engagement and reached over 300 more potential customers on social media platforms, including Instagram, Facebook and Twitter, resulting in greater online and in-person traffic - Organized 10 marketing events at each of 5 stores in 2019, and planned 10 more for 2020 - Created photo content for social media and written content for marketing emails and blog posts - Ran the store’s first influencer marketing campaign, reaching over 500 new potential customers - Managed email campaigns for 20k subscribers using Mailchimp, resulting in increased website and in-store traffic - Worked closely on a team with the VP of the company and other members of management - Gathered quantitative and qualitative feedback and product reviews from customers Show less