Hannah Purucker

Digital Campaign Specialist at Federated Digital Solutions
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Location
Grand Rapids Metropolitan Area

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Campaign Specialist
      • Jan 2023 - Present
    • United States
    • Insurance Carriers
    • 700 & Above Employee
    • Marketing Strategist
      • Feb 2020 - Dec 2022

      • Applied marketing expertise to assist stakeholders in building marketing strategies and campaigns to meet business goals.• Collaborated with stakeholders and internal teams through project duration to meet timeline and deliverables goals.• Led each stakeholder project from start to completion and fielded action on outstanding issues, risks, and changes.• Ensured and promoted brand consistency throughout all projects.• Analyzed marketing metrics and researched market to identify new opportunities. Show less

    • Associate Marketing Account Executive
      • Mar 2018 - Feb 2020

      • Assisted team members with project organization, scheduling, detail management, budgets, and presenting plans while overseeing approvals and modifications.• Managed five to ten projects monthly from start to completion using Workfront project management platform.• Supervised regional sales team marketing efforts to assist in reaching business goals.• Stayed well-informed of primary stakeholder products, audiences, changes, marketing strategy, and competition.

    • Licensed Sales Agent
      • May 2016 - Mar 2018

      • Utilized proper phone etiquette and customer service skills to assist with customer inquiries relating to product knowledge and insurance questions. • Answered 40-plus calls per day.• Coached and mentored new hire sales training team.• Managed department-wide sales competitions and wellness challenges.• Instructor in the Employee Driving Experience program to teach staff how to drive a manual transmission car.

    • Internship
      • Apr 2014 - Aug 2015

      Provided support to the Hagerty events team in planning and executing events. Provided support to the Hagerty events team in planning and executing events.

Education

  • Central Michigan University
    Bachelor of Science (B.S.), Business Administration and Marketing
    2012 - 2016

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