Experience

Intact Technology

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Communications Consultant

  • Feb 2023 - Present

  •Support government and commercial clients by developing strategic communications plans to educate, inform, and enable stakeholders as they adopt new or enhanced technology systems •Build, refine, and deliver targeted communications for identified client stakeholder groups (slide decks, videos, fliers/posters, emails, blog posts, etc.) •Serve as communications point of contact on internal project teams, leading colleagues in communications best practices •Collaborate with training… Show more •Support government and commercial clients by developing strategic communications plans to educate, inform, and enable stakeholders as they adopt new or enhanced technology systems •Build, refine, and deliver targeted communications for identified client stakeholder groups (slide decks, videos, fliers/posters, emails, blog posts, etc.) •Serve as communications point of contact on internal project teams, leading colleagues in communications best practices •Collaborate with training team to review and streamline training materials; ensure ADA/508 compliance before client delivery •Lead internal communications enablement efforts to educate new communications hires as well as colleagues across the company Show less •Support government and commercial clients by developing strategic communications plans to educate, inform, and enable stakeholders as they adopt new or enhanced technology systems •Build, refine, and deliver targeted communications for identified client stakeholder groups (slide decks, videos, fliers/posters, emails, blog posts, etc.) •Serve as communications point of contact on internal project teams, leading colleagues in communications best practices •Collaborate with training… Show more •Support government and commercial clients by developing strategic communications plans to educate, inform, and enable stakeholders as they adopt new or enhanced technology systems •Build, refine, and deliver targeted communications for identified client stakeholder groups (slide decks, videos, fliers/posters, emails, blog posts, etc.) •Serve as communications point of contact on internal project teams, leading colleagues in communications best practices •Collaborate with training team to review and streamline training materials; ensure ADA/508 compliance before client delivery •Lead internal communications enablement efforts to educate new communications hires as well as colleagues across the company Show less



Hannah C. Callaway

• Winston-Salem, North Carolina, United States

• Freelance Writer

  • Feb 2023 - Present

  •Help arts, education, and non-profit clients tell their stories through feature writing and marketing campaign support •Help arts, education, and non-profit clients tell their stories through feature writing and marketing campaign support



Reynolda House Museum of American Art

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Director of Marketing & Communications

  • Jun 2022 - Feb 2023

  •Directed all aspects of internal and external communications, marketing, and public relations for Reynolda House and Reynolda Gardens •Strategized, planned, and implemented integrated paid, owned, and earned marketing campaigns to increase revenue and visitation •Wrote all primary internal and external communications, including press releases •Served as chief editor for all written and visual materials produced by department of marketing & communications •Oversaw Reynolda’s… Show more •Directed all aspects of internal and external communications, marketing, and public relations for Reynolda House and Reynolda Gardens •Strategized, planned, and implemented integrated paid, owned, and earned marketing campaigns to increase revenue and visitation •Wrote all primary internal and external communications, including press releases •Served as chief editor for all written and visual materials produced by department of marketing & communications •Oversaw Reynolda’s digital properties—including website, e-newsletters, and social media channels •Worked closely with Advancement team to support fundraising and Membership goals for both Reynolda House and Reynolda Gardens •Connected local and national media with opportunities to highlight Reynolda •Supervised the work of Reynolda’s agency partner •Managed annual marketing and communications budget •Guided initiatives for all staff as a member of the senior leadership team Show less •Directed all aspects of internal and external communications, marketing, and public relations for Reynolda House and Reynolda Gardens •Strategized, planned, and implemented integrated paid, owned, and earned marketing campaigns to increase revenue and visitation •Wrote all primary internal and external communications, including press releases •Served as chief editor for all written and visual materials produced by department of marketing & communications •Oversaw Reynolda’s… Show more •Directed all aspects of internal and external communications, marketing, and public relations for Reynolda House and Reynolda Gardens •Strategized, planned, and implemented integrated paid, owned, and earned marketing campaigns to increase revenue and visitation •Wrote all primary internal and external communications, including press releases •Served as chief editor for all written and visual materials produced by department of marketing & communications •Oversaw Reynolda’s digital properties—including website, e-newsletters, and social media channels •Worked closely with Advancement team to support fundraising and Membership goals for both Reynolda House and Reynolda Gardens •Connected local and national media with opportunities to highlight Reynolda •Supervised the work of Reynolda’s agency partner •Managed annual marketing and communications budget •Guided initiatives for all staff as a member of the senior leadership team Show less



University of North Carolina School of the Arts

• United States
• Higher Education
• 300 - 400 Employee

• Associate Director of Digital Media

  • Jul 2021 - Jun 2022

  • Led comprehensive digital content strategy to increase reach and reputation of UNCSA • Executed a robust editorial calendar across all digital properties, including university social media channels • Spearheaded updates, page builds, and UX improvements to university website • Proactively researched opportunities for digital growth and optimization • Wrote web content, feature stories, alumni profiles, email comms and more to advance departmental and university goals • Served… Show more • Led comprehensive digital content strategy to increase reach and reputation of UNCSA • Executed a robust editorial calendar across all digital properties, including university social media channels • Spearheaded updates, page builds, and UX improvements to university website • Proactively researched opportunities for digital growth and optimization • Wrote web content, feature stories, alumni profiles, email comms and more to advance departmental and university goals • Served as chief editor for feature stories and alumni profiles, and as executive producer for video content • Managed university photography calendar and photographer scheduling • Oversaw and supported the work of two digital content producers and a video content producer, along with freelance hires

• Digital Content Manager

  • May 2017 - Jun 2021

  • Managed digital content strategy, executing a robust editorial calendar for the university website and social media channels • Wrote feature content and served as chief editor for feature stories and alumni profiles, and as executive producer for video content • Spearheaded updates and UX improvements to UNCSA website • Drafted email comms for campus, subscriber, and recruitment audiences • Project managed “Scene,” the annual UNCSA magazine • Made data-informed content… Show more • Managed digital content strategy, executing a robust editorial calendar for the university website and social media channels • Wrote feature content and served as chief editor for feature stories and alumni profiles, and as executive producer for video content • Spearheaded updates and UX improvements to UNCSA website • Drafted email comms for campus, subscriber, and recruitment audiences • Project managed “Scene,” the annual UNCSA magazine • Made data-informed content decisions by utilizing Google Analytics, Moz, and CrazyEgg • Oversaw and supported the work of two digital content producers and a video content producer, along with freelance hires

• Social and Digital Content Producer

  • Jan 2016 - May 2017

  •Managed all institutional social media channels, including preparing and posting content and fostering community engagement •Completed edit requests and updates for all external UNCSA webpages •Wrote assigned feature stories, later taking over management of the editorial calendar •Oversaw the work of a part-time video content fellow, which grew into a full-time position following the success of our early video content strategy •Worked closely with Advancement and Marketing &… Show more •Managed all institutional social media channels, including preparing and posting content and fostering community engagement •Completed edit requests and updates for all external UNCSA webpages •Wrote assigned feature stories, later taking over management of the editorial calendar •Oversaw the work of a part-time video content fellow, which grew into a full-time position following the success of our early video content strategy •Worked closely with Advancement and Marketing & Communications teams to incorporate digital media into their campaigns and promotions •Tracked and reported success and growth opportunities using Google Analytics, Moz and CrazyEgg



Salem College

• United States
• Higher Education
• 200 - 300 Employee

• Communications and Social Media Manager

  • Jan 2014 - Dec 2015

  •Managed all institutional social media channels for both Salem Academy and Salem College •Served as a media contact for Salem, and wrote and distributed press releases •Wrote and distributed a weekly campus e-newsletter and two monthly alumni e-newsletters •Assisted in writing and/or editing content for the school websites, annual magazines, cultural arts publications, brochures, postcards and more •Oversaw the work of student workers in the Office of Communications and Public… Show more •Managed all institutional social media channels for both Salem Academy and Salem College •Served as a media contact for Salem, and wrote and distributed press releases •Wrote and distributed a weekly campus e-newsletter and two monthly alumni e-newsletters •Assisted in writing and/or editing content for the school websites, annual magazines, cultural arts publications, brochures, postcards and more •Oversaw the work of student workers in the Office of Communications and Public Relations •Attended and helped to coordinate campus events Show less •Managed all institutional social media channels for both Salem Academy and Salem College •Served as a media contact for Salem, and wrote and distributed press releases •Wrote and distributed a weekly campus e-newsletter and two monthly alumni e-newsletters •Assisted in writing and/or editing content for the school websites, annual magazines, cultural arts publications, brochures, postcards and more •Oversaw the work of student workers in the Office of Communications and Public… Show more •Managed all institutional social media channels for both Salem Academy and Salem College •Served as a media contact for Salem, and wrote and distributed press releases •Wrote and distributed a weekly campus e-newsletter and two monthly alumni e-newsletters •Assisted in writing and/or editing content for the school websites, annual magazines, cultural arts publications, brochures, postcards and more •Oversaw the work of student workers in the Office of Communications and Public Relations •Attended and helped to coordinate campus events Show less



Market America, Inc.

• United States
• Software Development
• 700 & Above Employee

• Social Media Manager

  • Aug 2012 - Jan 2014

  •Oversaw the work of digital writers to ensure that content was posted consistently to Market America and SHOP.COM blogs •Edited and approved all content published from the social media department across all channels •Worked closely with Marketing and Product teams to support new launches and seasonal campaigns on assigned digital properties •Contributed to social media channels in a community manager role •Managed live social media coverage of two annual company conventions with… Show more •Oversaw the work of digital writers to ensure that content was posted consistently to Market America and SHOP.COM blogs •Edited and approved all content published from the social media department across all channels •Worked closely with Marketing and Product teams to support new launches and seasonal campaigns on assigned digital properties •Contributed to social media channels in a community manager role •Managed live social media coverage of two annual company conventions with attendance of 12k+ •Served as a ghostwriter for company leadership, as needed

• Product Management Intern

  • May 2012 - Aug 2012

  •Wrote copy for product marketing campaigns, blogs, and social media •Pitched and created a Pinterest account for Motives Cosmetics •Provided digital and social media support at annual company convention •Offered a full-time position at the end of the internship term



University of North Carolina at Greensboro

• United States
• Higher Education
• 700 & Above Employee

• Graduate Teaching Assistant

  • Aug 2011 - May 2012

  •Taught two sections of CST 105 (Introduction to Communication Studies) each semester •Guided students through public speaking assignments and a group project •Developed lesson plans, graded assignments, and held office hours •Taught two sections of CST 105 (Introduction to Communication Studies) each semester •Guided students through public speaking assignments and a group project •Developed lesson plans, graded assignments, and held office hours



Appalachian State University

• United States
• Higher Education
• 700 & Above Employee

• Marketing Intern

  • Jan 2010 - Jul 2011

  •Wrote and edited marketing materials for print and digital publications •Contributed content for social media channels to promote the performing arts at Appalachian and An Appalachian Summer Festival •Planned and created on-campus advertising displays for performances •Coordinated advertising sales and exchanges for summer playbill, totaling sales of $13k+

• Research Assistant

  • Aug 2010 - Dec 2010



University Highlands Student Apartments

• Boone, NC

• Student Worker

  • Sep 2007 - Jul 2011



Hallmark Cards

• United States
• Retail
• 700 & Above Employee

• Sales Floor Leader

  • Jul 2008 - Jun 2009



Lowes Foods

• United States
• Retail Groceries
• 700 & Above Employee

• Customer Service Leader

  • Jul 2005 - May 2008