Experience

Creative.adm

• Australia
• Advertising Services
• 1 - 100 Employee

• Writer

  • May 2023 - Present



Self-Employed

• Perth, Australia

• Freelance Copywriter

  • Jul 2018 - Present

  From advertising campaigns through to strategic branding and everything in between, I've been lucky to partner with some of Perth's best agencies and consultants as a freelance writer. My clients have included: - Cedar Woods - BGC Australia - BGC Housing Group (and its sub-brands) - Parcel Property - St John of God Hospital - Dale Alcock Homes - Forrest Chase - ENEX Perth - RAC Parks and Resorts - City of Stirling From advertising campaigns through to strategic branding and everything in between, I've been lucky to partner with some of Perth's best agencies and consultants as a freelance writer. My clients have included: - Cedar Woods - BGC Australia - BGC Housing Group (and its sub-brands) - Parcel Property - St John of God Hospital - Dale Alcock Homes - Forrest Chase - ENEX Perth - RAC Parks and Resorts - City of Stirling



Anthologie

• Australia
• Design Services
• 1 - 100 Employee

• Writer

  • Feb 2019 - Mar 2021

  For two years, I had the absolute pleasure of working with some of Perth's most talented, creative and all-around fun-loving bunch of people at Anthologie. A few of the clients I worked across included: - Main Roads - South32 - Roy Hill Community Foundation - Brightwater - Austral Fisheries - Transafe - Career Industry Council of Australia (CICA) - Scitech - Curtin University - Edge Disability Employment Services - Department of Fire and Emergency Services (DFES) Show less



Trilogy Advertising & Marketing

• Australia
• Advertising Services
• 1 - 100 Employee

• Writer

  • Nov 2013 - Jul 2018

  Having freelanced for three months for Trilogy, I was employed as a full-time writer in 2013. During my almost five years in the agency, I wrote copy for a number of local and national brands, plus some international property developers. My biggest client was Peet Limited, one of WA's largest land developers. I wrote copy for 15 WA estates, three Queensland developments and the Peet Corporate brand. This included state campaigns, individual estate campaigns and brand creation for new releases. I also helped plan and execute the rebrand of Shorehaven, one of Peet's largest estates. I also wrote the collateral for a number of commercial properties in Perth, including Allendale Square, Forrest Centre, 253 St Georges Tce and Raine Square. The brands I worked on at Trilogy included: - Peet Limited - Peet Complete - Kleenheat Gas - Kitchen Craftsmen - DuoGlass - QUBE Property Group - Mirvac (Claremont on the Park) - Richard Noble & Co - Ventura Homes - Pacific Hotels (Brisbane, Cairns and Canberra) - Savills (The Shops at Ellenbrook, Busselton Central, Woodvale Boulevard and Dog Swamp Shopping Centre) Show less



Freelance

• Perth, Australia

• Copywriter

  • Aug 2013 - Oct 2013

  During this time, I wrote copy on a freelance basis for both Six Advertising (part of the 303Lowe Group) and Trilogy Advertising and Marketing. During this time, I wrote copy on a freelance basis for both Six Advertising (part of the 303Lowe Group) and Trilogy Advertising and Marketing.



303 MullenLowe

• Australia
• Advertising Services
• 1 - 100 Employee

• Creative Coordinator

  • May 2011 - Aug 2013

  I started out at 303 as an intern clearing out the store cupboard before getting myself a permanent gig on the front office desk. I answered the phone, did the stationery, food and drink ordering, organised catering, used the PA system to alert the creatives to leftover food from meetings, organised and submitted the creative award entries, helped plan creative workloads and many other daily tasks. The 303 front desk was usually reserved for those who wanted to become account service personnel, but I desperately wanted to be a writer. So, I took my chance by taking on the little jobs – the flyers, press ads, digital banners, eDMs ... anything and everything I could. By doing this, I was lucky enough to work on a range of cool brands, but also learn how to write in a busy, loud and demanding environment. I owe a lot to 303 for teaching me this! Some of the brands I worked on included: - ECU - Water Corporation - Cash Converters - Dale Alcock Homes - Celebration Homes - Homebuyers Centre - Red Rooster - IKEA - Synergy - Art Gallery of WA - LWP Property Group - TAB Show less