Experience

The Dairy Creative Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jan 2023 - Present

• Senior Account Executive

  • Jul 2021 - Jan 2023



Pendragon PLC

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Leader

  • May 2021 - Jul 2021

  Throughout my time at Pendragon I managed the marketing activity for Evans Halshaw Nissan, Kia and Hyundai. Within this role I was responsible for the social media accounts and working with individual dealership to ensure we provided a bespoke message to consumers. Regularly updating the website to ensure all new car offers were live, monthly reporting to senior management and contributing to group marketing campaigns. I worked closely with the digital marketing team to ensure our PPC and paid social campaigns were align with our KPIs. I was involved in trialing BETA products with google which widen my experience with Google Adwords.



Finecast | part of GroupM Nexus

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Regional Client Services Executive

  • Mar 2020 - May 2021

  Managing addressable TV campaigns from plan to execution. Identifying and utilising data to create bespoke audiences to meet clients KPIs. Educating and presenting to clients the addressable tv ecosystem. Regular reports to Regional Director Managing addressable TV campaigns from plan to execution. Identifying and utilising data to create bespoke audiences to meet clients KPIs. Educating and presenting to clients the addressable tv ecosystem. Regular reports to Regional Director



Pendragon PLC

• Nottinghamshire

• Marketing Undergraduate

  • Jun 2016 - Jun 2017

  - Working with a wide variety of multi-national, premium and volume car brands. I was responsible for ensuring that marketing campaigns were bespoke to the individual brand, aligned with their strategies and represented their core values. - Managing large online marketing budgets in excess of £40,000 per brand to be distributed between all online marketing and social media activities. This included SEO, PPC, Email and Social Media Platforms. - Analysing historic data trends to be able to identify the ideal target audience for upcoming campaigns. It was vital this was completed with accuracy to ensure that the budget was maximised to its full potential and provide a strong return on investment for our clients. - Responsible for organising the logistics of Google 360 tours for all of the 130 Evans Halshaw branches nationwide. This required complex organisational skills to ensure the tour was completed in a tight time-frame. Each 3D video tour was displayed on each brand’s website , allowing customers to gain a overview of the facilities and stock. - Working with graphic and web designers to ensure the marketing content met the client’s brief and was creative, innovative and impactful