Experience

Hobbs London

• United Kingdom
• Retail
• 300 - 400 Employee

• Copywriter

  • Mar 2018 - Present

  - Writing accurate product descriptions in the brand style and with an authoritative, aspirational tone of voice. - Working with e-commerce, CRM and the creative teams to create eye-catching, SEO-optimised web and editorial content, as well as copy for emails. - Writing engaging social posts that drive traffic and strengthen the brand identity. - Proofreading and ensuring everything is grammatically perfect. - Writing accurate product descriptions in the brand style and with an authoritative, aspirational tone of voice. - Working with e-commerce, CRM and the creative teams to create eye-catching, SEO-optimised web and editorial content, as well as copy for emails. - Writing engaging social posts that drive traffic and strengthen the brand identity. - Proofreading and ensuring everything is grammatically perfect.



River Island

• United Kingdom
• Retail
• 700 & Above Employee

• Product Copywriter

  • Jan 2017 - Mar 2018

  - Writing, editing and uploading SEO-optimised banners and product descriptions. - Liaising with the buying teams to ensure all product descriptions are accurate in highlighting key attributes and USPs. - Responding to customer service queries regarding online product information. - Writing, editing and uploading SEO-optimised banners and product descriptions. - Liaising with the buying teams to ensure all product descriptions are accurate in highlighting key attributes and USPs. - Responding to customer service queries regarding online product information.



Selfridges

• United Kingdom
• Retail
• 700 & Above Employee

• Freelance Size and Fit Copywriter

  • Oct 2016 - Jan 2017

  - Writing product attributes in a timely and efficient manner - Measuring garments and noting down composition and wash care information - Writing product attributes in a timely and efficient manner - Measuring garments and noting down composition and wash care information



Buyagift

• United Kingdom
• Retail
• 1 - 100 Employee

• Copywriter / Partner Operations Executive

  • Feb 2016 - Nov 2016

  • Writing product copy for both online and print, for major brands such as Harrods, Hilton, Champneys, Bannatyne and Prezzo, as well as local independent suppliers. • Creating content for ‘Smartbox’ brochures, which have been recently launched in Debenhams. • Proofreading, editing and refining existing copy, ensuring it is SEO-friendly. • Setting up products using a content management system (CMS). • Selecting and editing images for use on the site. • Liaising with the category managers to ensure products are portrayed accurately on the site. • Meeting tight deadlines in a fast-paced environment.



HealthFriends

• Wellness and Fitness Services

• Website Co-coordinator

  • Nov 2012 - Feb 2016

  health-friends.org is a patient-networking platform that aims to connect clinicians with residents in their local area. Here I was responsible for: • Writing, proofreading and commissioning content for the online magazine. • Managing the site’s social media presence. • Selecting and editing images for use on the website and social media. • Liaising with freelance writers, the development team and the marketing team. • Contributing to the site redesign (market research, reviewing functionality and arranging meetings with the marketing and development teams).