Marketing Executive

• Aug 2021 - Present

Performance Marketing Executive

• Apr 2019 - Jul 2021

• The immediate focus is on Bauer Radio’s voucher business (planetradiooffers.co.uk) which sells half price vouchers to family attractions, restaurants, hotels and spas. • On a daily basis, liaising with the local sales teams using the cms (Magento) to upload the product copy, images and manage stock levels. Advertising the offers across multiple channels such as; bespoke email database (Mailchimp), across the main radio station websites & social channels, using PPC tactics & radio advertising etc. I also help with the customer care. • Ecommerce email marketing, sending various email types (newsletters, solus & trigger emails); understand the importance of split testing (copy, subject lines, templates), behavioural marketing and data segmentation methods. • I use creative copy writing skills that has a fine balance between customer engagement and commercial gain but also optimised keywords for SEO generated traffic. • Knowledge of online tracking and understanding conversions metrics. • Help coordinate seasonal marketing campaigns and cross promotions – liaising internally with stakeholders and design/development teams. These multi-platform marketing campaigns measure success against agreed objectives such as sales, database building, conversion optimisation and for occasionally just for branding. • Also work on the ticketing partnerships (ie. aloud.com ) the groups extensive dating portfolio (ie. Flirtify & Hallam fm dating) & gaming sites (www.planetmillions.co.uk) • Help manage partner relationships (affiliates, iframes and white labels), understanding client expectations and ROI considerations.

Retail Assistant

• Sep 2018 - Jun 2019

Communications Intern

• Sep 2017 - Sep 2018

• Creation of social media content and social media planning; I used programmes such as Adobe Photoshop, InDesign, Illustrator, Premiere Pro to assist with the creation of graphics, gifs and videos • Recorded and analysed engagement on the social media accounts, and created a monthly report • Monitored and updated HRH The Duke of York’s website and his initiative Pitch@Palace website • Photography of engagements and events • Assisted the office with key administrative tasks • Greeted guests and escorted visitors around the Palace

Marketing Assistant

• Sep 2016 - Aug 2017

• Started off as work experience but was quickly employed by Hellomint • Managed and created content for a range of companies social media accounts using Hootsuite, as well as blog posts to WordPress websites • Creation of monthly reports which were presented to the companies that used Hellomint’s services • Creation of graphics using Adobe Photoshop used to display promotions or events posted on social media • Created email marketing campaigns using MailChimp • Started off as work experience but was quickly employed by Hellomint • Managed and created content for a range of companies social media accounts using Hootsuite, as well as blog posts to WordPress websites • Creation of monthly reports which were presented to the companies that used Hellomint’s services • Creation of graphics using Adobe Photoshop used to display promotions or events posted on social media • Created email marketing campaigns using MailChimp

Bakery Assistant

• Sep 2012 - Nov 2016

• Built up communication skills with fellow employees and customers • Developed my expertise and knowledge in the specific areas of work, allowing me to make decisions, and train new employees • Trusted to work on the department on my own • Built up communication skills with fellow employees and customers • Developed my expertise and knowledge in the specific areas of work, allowing me to make decisions, and train new employees • Trusted to work on the department on my own