B2B Digital Marketing Executive

• Oct 2020 - Present

Responsible for the development, implementation and management of digital marketing channels to promote the business and its products.Key responsibilities:- Key Account Manager for clients, including Disney Cruise Line and Royal Lancers- WordPress editing- Digital Content Creation: writing blogs, social media posts, e-newsletters, web content- HubSpot Management - Managing email campaigns, events, lead generation and all partner marketing- Paid social scheduling Responsible for the development, implementation and management of digital marketing channels to promote the business and its products.Key responsibilities:- Key Account Manager for clients, including Disney Cruise Line and Royal Lancers- WordPress editing- Digital Content Creation: writing blogs, social media posts, e-newsletters, web content- HubSpot Management - Managing email campaigns, events, lead generation and all partner marketing- Paid social scheduling

Travel

• Jan 2020 - Oct 2020

Events and Production Assistant

• Jul 2017 - Jan 2020

Acting as a brand ambassador at eventsCustomers’ first point of contact, providing exceptional customer service ensuring for a positive customer experienceFinancial transactions, cash handling and stock takingWorking with the product from its starting point straight through to the point of sale - incorporating with the marketing department

e-Commerce Sales Coordinator

• Oct 2018 - May 2019

Creating and delivering offers and promotions in line with seasonal demand and special occasionsDeveloping the design and structure of the website to improve customer experience/journey and drive salesCreating a Marketing calendar and content plan, in line with seasonal demand and special occasionsCreating regular marketing campaigns for customers and tradeDeveloping creative content such as in-house photo shoots and imageryTo ensure effective management and protection of customer data, compliance with GDPR and, management of GDPR incidents and processes

EFL Teacher

• May 2019 - Nov 2019

The ability to manage 29 4 year old childrenClear and coherent communication skillsTeach English to completely new beginnersThe ability to plan and manage activitiesStrong organisational skills The ability to manage 29 4 year old childrenClear and coherent communication skillsTeach English to completely new beginnersThe ability to plan and manage activitiesStrong organisational skills

CRM and Direct Marketing Intern

• Jul 2016 - Aug 2017

In order to complete my university degree I was required to undertake a placement year working in my chosen industry. I completed my internship at Travelopia (formerly Specialist Holidays Group under the TUI company).My key duties involved:- Maintaining and developing relationships with new and existing partners- Work closely with the in house teams (e.g. product & commercial) to deliver relevant and up to date offers/deals- Copywriting for marketing campaigns and consumer magazines across all brands- Content writing for blog posts published on company websites- Briefs for studio and sign off coordination- Manager returns and application of customer discount vouchers- Utilizing Salesforce to create weekly and triggered email campaigns- Coordinate the reporting for Below the Line marketing activity- Developing CRM system to invest in new ways to benefit performance levels within the business, this includes AB testing, analysis and reports - this has enriched my understanding of the importance of managing relationships for customer retention.