Brand Manager

• Aug 2021 - Present

China Marketing Manager

• Jul 2018 - Aug 2021

1. Provide annual marketing plan, including both online and offline promotion strategy of five different products.2. Plan and organize national branding conferences and events, assist global conferences and expo (13,000+ participants and 400+ exhibitors each time) with promoting and on-site supporting, assist sales team to reach annual conference revenue above 400K USD.3. Plan and operate company social media platforms, including wechat, linkedin and networking group, maintain more than 20,000 online followers, achieve 20% increase annually, provide 3,000 data leads for sales mainly based on social media.4. Public relationship with external partners, including media, event execution, sales operation partners, to provide fully expousre of the brand.5. Plan and execute EC marketing activities, such as online ATD learning-week.

Marketing Supervisor

• Mar 2015 - Jul 2018

1. Manage marketing projects and budget control. Project achieve rate over 85% annually. Report to Marketing Director on time.2. Mainly foucs on two copmpany business lines- lifestyle magazine and service apartment. Cooperated with sales and BD, to create online and offline campaign, and provide data analysis (media data, online and offline promotion analysis).3. Event planning and supervising. Manage each event as a project and ensure the successful completion. 4. Public relationship with lifestyle brands, media groups, event companies and external pr companies. Contribute at around thousand social media leads each time by participating exhibition.5. Company bilingual copywriting planning and design supervising.6. Social media overall planning and supervising.

Marketing communications

• Apr 2014 - Sep 2014

1. Joined the international company as the only Chinese employee in London office.2. Plan and complete three company online promotion videos from copywriting to editing. 3. Data entry for wine exchange. Communicate with wine negotiants, chateaus discuss on possible new media promoting in wine business and create analysis report. 1. Joined the international company as the only Chinese employee in London office.2. Plan and complete three company online promotion videos from copywriting to editing. 3. Data entry for wine exchange. Communicate with wine negotiants, chateaus discuss on possible new media promoting in wine business and create analysis report.