Experience

dropp

• Germany
• Software Development
• 1 - 100 Employee

• Team Lead Marketing

  • May 2022 - Present

  Developed, implemented, and monitored the marketing and content strategy, reporting directly to the founder team Analyzed and optimized the entire customer journey (B2C), ensuring a cohesive brand representation and improving our rating on external platforms from 4.0 to 4.8 Steered product marketing and introduced new tech features to partner shops to increase dropp’s brand awareness and boost conversion rate by ~20% Planned and moderated a workshop with the founder team, developing the company’s vision and mission Supported the Sales team in lead generation, email marketing and articulating a clear product positioning (B2B) Show less



Shure DACH

• Germany
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Specialist II

  • Feb 2021 - Jun 2022

  Planned, implemented and led an award-nominated online marketing campaign to raise awareness within a younger target group, managing several departments on 4 continentsTeam lead in the field of strategic partnerships for Western Europe: established and nurtured a network of 200+ business partners strengthening the brand and tapping into new target groupsAutonomous management of three agencies across Europe Implemented an Affiliate Program for the German market to establish a new revenue streamDeveloped and launched the first campaign in the virtual market to position the brand in the gaming industry, resulting in an increase in traffic of 500% and an increase in sales of 40% during the campaign period. Show less

• Marketing Specialist I

  • Feb 2019 - Jan 2021

  Planned and led an influencer campaign with 36 influencers in 7 countries, increasing traffic by 400%Developed and executed an artist campaign with 24 artists from 15 countries and 2 external tech partners (including creative & social media strategy)Planned and launched the Christmas campaign with the so far highest engagement rate on shure.com, increasing traffic by 300%



Agentur Kerstin Steininger GmbH Veranstaltungsmanagement

• Germany
• Information Technology & Services

• Student - Guest Management and Event Planning

  • May 2011 - Oct 2018

  Coordinating several international motorsport events and congresses for the Damiler AG (DTM, F1, Mille Miglia) Consultation with clients and coordination partners to optimize the agency's service Planning guest tours for international clients, including promotion, content and logistics on site Contact person for inquiries of VIP guests and journalists Coordinating several international motorsport events and congresses for the Damiler AG (DTM, F1, Mille Miglia) Consultation with clients and coordination partners to optimize the agency's service Planning guest tours for international clients, including promotion, content and logistics on site Contact person for inquiries of VIP guests and journalists



Shure DACH

• Germany
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Intern Marketing Retail

  • Jul 2018 - Sep 2018

  Conduct market research and a competitive analysis in order to develop a marketing strategy for the consumer electronics market in Central Europe Developped a detailed marketing persona which is now used for all agency briefings in Western Europe Planed and executed an influencer event in Cologne to support a product launch Organized 2 major tradeshows in Germany Conduct market research and a competitive analysis in order to develop a marketing strategy for the consumer electronics market in Central Europe Developped a detailed marketing persona which is now used for all agency briefings in Western Europe Planed and executed an influencer event in Cologne to support a product launch Organized 2 major tradeshows in Germany



Bulgari

• Italy
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Internship in Marketing

  • Aug 2015 - Feb 2016

  Planning the annual brand event (Bulgari Berlinale Party), two trade fairs and the annual meeting Supporting the implementation of trade marketing activities in the dealer network Developing B2B support tools for retailers which were afterwards used by partners across Germany, Austria and Switzerland Creating presentations, reports and market analyses for the monthly management meetings Designing publications for distributors Planning the annual brand event (Bulgari Berlinale Party), two trade fairs and the annual meeting Supporting the implementation of trade marketing activities in the dealer network Developing B2B support tools for retailers which were afterwards used by partners across Germany, Austria and Switzerland Creating presentations, reports and market analyses for the monthly management meetings Designing publications for distributors



MDCT AG

• Germany
• Advertising Services
• 1 - 100 Employee

• Student Assistant - Strategic Marketing

  • May 2015 - Jul 2015

  Generating market and target group analyses, presenting the results to two major clients Develop creative communication concepts for online and offline channels Formulate and translate website content Generating market and target group analyses, presenting the results to two major clients Develop creative communication concepts for online and offline channels Formulate and translate website content