Experience

Bluesoup
• United Kingdom
• Advertising Services
• 1 - 100 Employee
• Head of SEO

  • Jul 2023 - Present


The Travel Chapter

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• SEO Manager

  • Jan 2021 - Jun 2023

  I manage SEO strategy for our flagship brands, holiday cottages.co.uk and Canine Cottages, and line manage a team of brand managers who work on digital marketing for Travel Chapter's smaller regional brands.My remit includes:- making technical SEO recommendations- devising content strategies, including large scale hub-and-spoke content, and regularly improving existing content- evaluating on-page SEO across various types of landing pages
  - delivering site-wide audits and managing these from start to finish- running digital PR campaigns- leading on site migration projects from an SEO perspective, as well as on new site builds and site merges- working with my team of brand managers to deliver solid SEO, content, PR and social strategies- reporting on the impacts a website update, strategy or project has had Show less

• Senior SEO Executive

  • Jan 2019 - Jan 2021

  A step up from the SEO executive role.I continued my day to day SEO executive tasks but also became more of a main point of contact for other teams, and had more input into SEO and content strategies.Began to lead audits on sections of the holidaycottages.co.uk site, as well as other sites in the portfolio, and began to lead some smaller site migrations.I also advised brand managers on content, SEO and digital PR strategies for their regional brands.

• SEO Executive

  • Jun 2018 - Jan 2019

  Transitioned to the SEO team taking on a more specialised role. I looked after SEO for a variety of Travel Chapter brands, primarily our flagship brands holiday cottages.co.uk and Canine Cottages. My work included:- SEO audits (copy, internal linking, crawl errors etc)- SEO on new site launches and site rebuilds- link building- guest blog writing, both on a one-off basis and as a part of partnerships with leading brands such as Joules. - digital PR - helping to both create in-house campaigns and liaise with agencies on campaigns created externally- working with our content team to ensure our evergreen content ranks and is well-optimised Show less

• Content Marketing Executive

  • Dec 2016 - Jun 2018

  I initially worked on content creation, social media management, creating email newsletters and link building for a selection of Travel Chapter brands, including New Forest Living, Mackays Holidays and Bramley & Teal, as well as our flagship site, holidaycottages.co.uk.I then moved on to specialising in link building for several brands, as well as SEO site audits to improve the rankings of our existing sites. I also became the main point of contact for the agencies we work with on content campaigns.Alongside this, I still produced content occasionally, taking on more of an advisory role and working with the team on how we can best optimise our content for search engines while keeping it on brand. Show less



Distant Journeys UK

• United Kingdom
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Freelance Writer

  • Oct 2018 - Mar 2020

  Part-time role creating unique, SEO-optimised itineraries, blog posts, landing pages and hotel/excursion descriptions. Part-time role creating unique, SEO-optimised itineraries, blog posts, landing pages and hotel/excursion descriptions.



Ducard

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of Content Marketing

  • Oct 2015 - Dec 2016

  Content writing, SEO and social media management on behalf of a range of clients, largely in the travel, lifestyle and luxury sectors.My role also including hiring and training new recruits, organising the workloads and schedules of a team of writers, scoping out tones of voice for our clients and regularly improving and adapting our strategies according to changes in Google algorithms etc.

• Digital Marketing Executive

  • Oct 2014 - Oct 2015

  Content and blog writing, SEO and social media on behalf of a range of clients


Tesco PLC
• Appliances, Electrical, and Electronics Manufacturing
• Customer Assistant

  • Jan 2011 - Jul 2014


RST Developments Ltd

• Copywriter

  • Jun 2010 - Mar 2011

  Writing copy for an Exmoor hotel's website. Writing copy for an Exmoor hotel's website.