Associate Manager, Digital Marketing

• May 2022 - Present

Digital Marketing Specialist

• Aug 2020 - May 2022

Marketing Manager

• May 2020 - Aug 2020

Marketing Associate

• Mar 2018 - May 2020

● Identify, implement and optimize search engine optimization strategy for digital campaigns.● Develop social media profiles and campaigns, paid and organic, based on platform users and target markets and deliver quarterly paid and organic social reports detailing ROI, key takeaways and improvement suggestions.● Utilize SEMRush to optimize inbound content marketing strategy.● Create and implement annual marketing plan, and associated budget, for three company divisions that identifies detailed target markets, key competitors, industry trends and company position.● Drive the implementation of Apto, a Salesforce-based CRM, by creating key process flows, eliminating repetitive data and optimizing tracking for all marketing efforts.● Consistently utilize Adobe Creative Suite to create marketing collateral, social media and email graphics.● Plan and execute start-to-finish process for all corporate events including national conferences and regional retail center events.● Spearhead $25,000 website redevelopment that includes developing keyword-rich content, creating images and graphics that clearly communicate the brand and implementing clear, CTA’s on each page.● Manage Constant Contact email campaign strategy, including overseeing daily and monthly emails, purchasing relevant contact lists, segmenting customers, drafting content and performing AB tests to identify optimal message and style.● Utilize HTML to tweak current email templates and create additional, custom templates, as needed.● Manage and collaborate with marketing associate to successfully meet company goals and deadlines, while operating within budget and time constraints. Show less

Marketing Director

• Mar 2017 - Mar 2018

● Introduced Mailchimp email marketing system to communicate weekly updates targeted to drive website traffic and increase store customers. ● Established timely emails campaigns to engage WasteCap Members surrounding their annual renewal date, resulting in increased membership engagement and renewal. ● Implemented new digital fundraising system to streamline membership processes, fundraising and sponsorship efforts ● Established annual marketing plan from the ground up, and all associated budgets. ● Consistently utilized Adobe Creative Suite to create marketing collateral, social media and email graphics. ● Managed and collaborated with marketing interns to successfully meet company goals and deadlines, while operating within budget and time constraints. ● Produced and managed membership program to ensure client satisfaction. ● Restructured, designed, and maintained organization website. ● Planned and executed start-to-finish process for all corporate events including event sponsorship, fundraising and all logistical components. ● Consistently utilized Adobe Creative Suite to create marketing collateral, case study templates, event brochures and social media graphics. Show less

Marketing Coordinator

• May 2016 - Jan 2017

● Gathered materials, edited and assisted in writing Transwestern’s ENERGY STAR Partner of the Year- Sustained Excellence Award application.● Created and distributed email marketing promotions and campaigns utilizing Microsoft Click Dimensions, Microsoft Dynamics, Photoshop and HTML.● Launched, managed and monitored performance on Transwestern Sustainability Services’ Twitter and LinkedIn accounts.● Created quarterly reports detailing social media progress and tweaked social strategy accordingly.● Pulled quarterly statistics on Transwestern’s 600+ building portfolio using ENERGY STAR Portfolio Manager.● Managed CRM email campaigns to property managers, brokers, building engineers and management. ● Communicated with a multi-location, cross-functional team that included employees in Texas, Arkansas, Wisconsin and Illinois.● Coordinated and authored blog posts for the Transwestern blog as well as for external outlets such as the USGBC.● Monitored competitors' marketing materials. ● Created presentations for upcoming TSS speaking engagements.● Created and distributed marketing collateral for Sustainability Services.● Coordinated distribution of sustainability collateral to regional marketing staff for use in new business pitches.● Led bi-weekly marketing calls between the TSS team, the VP of Energy and Sustainability, and the Executive VP of National Marketing. Show less

Marketing Intern

• Nov 2015 - May 2016

● Managed and curated content for various social media accounts including LinkedIn, Twitter and Facebook● Compiled and created case studies ● Created marketing plans to promote the Transwestern Sustainability Services portion of Transwestern● Utilized Microsoft Dynamics to track client information and compile a database of clients, services, projects, etc.● Communicated regularly with the national marketing team and the Vice President of Energy & Sustainability located in Dallas Show less

Public Relations Intern

• Sep 2015 - Dec 2015

● Assisted in management of major accounts such as the Marcus Corporation, Wil-Kil Pest Control, USS Milwaukee LCS-5, McCloud Services, Ma Baensch. ● Created monthly client newsletter, The Vibe. ● Created and updated media lists using Cision in conjunction with media websites. ● Created media alerts as well as news and press releases. ● Utilized resources such as Constant Contact and TweetDeck in promotional efforts. ● Updated Vollrath Associates' website. ● Assisted in management of major accounts such as the Marcus Corporation, Wil-Kil Pest Control, USS Milwaukee LCS-5, McCloud Services, Ma Baensch. ● Created monthly client newsletter, The Vibe. ● Created and updated media lists using Cision in conjunction with media websites. ● Created media alerts as well as news and press releases. ● Utilized resources such as Constant Contact and TweetDeck in promotional efforts. ● Updated Vollrath Associates' website.

Retail Management Intern

• Jun 2015 - Aug 2015

● Created a business plan to decrease employee turnover rates. ● Sold an average of $2000 per day. ● Shadowed at Nordstrom Rack and in other departments within the Nordstrom full-line store. ● Attended classroom lectures on important aspects of Nordstrom. ● Participated in the N-Hanced Selling Program, a program designed to increase interns'​ sales knowledge, customer service skills, and communication skills. ● Worked extensively with the Women's Activewear Department Manager to understand all aspects of the Assistant Department Manager position. Show less

Student Assistant to the Vice President

• May 2014 - Jun 2015

● Assist in creation of “Board Books” for Board of Trustees members. ● Complete credit card, travel, and reimbursement documents. ● Operate the reception desk as needed. ● Correspond with Marquette University donors and prestigious alumni. ● Plan and invite guests for Marquette University sponsored tables at events. ● Assist in creation of “Board Books” for Board of Trustees members. ● Complete credit card, travel, and reimbursement documents. ● Operate the reception desk as needed. ● Correspond with Marquette University donors and prestigious alumni. ● Plan and invite guests for Marquette University sponsored tables at events.

Vice President of Public Relations and Marketing

• Dec 2013 - May 2015

● Created new website and generated content. ● Filmed, directed and edited promotional videos. ● Managed social media and publicity for philanthropy events. ● Led the PACE Committee, a committee of 6 representatives who meet weekly to create promotional materials and ideas for Alpha Chi Omega. ● Created new website and generated content. ● Filmed, directed and edited promotional videos. ● Managed social media and publicity for philanthropy events. ● Led the PACE Committee, a committee of 6 representatives who meet weekly to create promotional materials and ideas for Alpha Chi Omega.