Hannah Eppel

Digital Marketing Analyst at hoola
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Contact Information
us****@****om
(386) 825-5501
Location
ZA

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5.0

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Sean Aspeling

Mario Machaieie

Hannah Eppel is such a pleasure to work with. I appreciate her thoughtfulness, hard work, and knowledge of various topics. Aside from being a smarty 👖, she is also fun and easygoing and has an emotional intelligence that is only rivalled by her fashion sense. 😊👌

Nyiko Sibusiso Sithole

Hannah Eppel understands the importance of making things happen. I have had the great honour of working with her on various projects at university for the last four years. Hannah has a fine mastery of writing which I have seen first-hand through her academic projects and newsletter publications about mental well-being at work. Hannah is a stellar academic, and a successful entrepreneur but most importantly, she is a supportive colleague. Anyone can count on her to bring positive energy to even the most daunting tasks. Hannah Eppel brings value to the table; she would be a powerful addition to any team.

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Credentials

  • Business Analysis & Process Management - Grade Achieved: 92%
    Coursera
    Sep, 2022
    - Nov, 2024
  • Teaching English as a Foreign Language (TEFL) Master Course for Business English
    Teflen College
    Apr, 2017
    - Nov, 2024

Experience

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Analyst
      • Jan 2023 - Present

      I monitor online marketing trends, analyze statistics, develop strategies for digital marketing campaigns, and track campaign performance. I prepare campaign results, create data visualizations, and present insights and findings to colleagues and clients. - In this role, I build and maintain relationships with 7 clients across the ecommerce, transport & logistics, technology, and events industries. - I conduct thorough market research on these industries to identify key trends, insights and opportunities for clients. - I build in-depth reporting structures using Google Looker Studio, to showcase client performance across social media platforms, email campaigns, Google ads, and website analytics. To this end, I provide direction and consult clients based on best strategies moving forward to improve performance.

    • South Africa
    • Retail Apparel and Fashion
    • Founder & CEO
      • Mar 2019 - Present

      In 2019 I founded Ekhaya Gifts (Pty) Ltd to manufacture and sell African-print neckties. Inspired by my roots in Zimbabwe, travels to Jamaica and internship experience in Uganda, I saw the demand for a well-constructed African necktie, alongside a desire for men to creatively express themselves in a formal setting. Beyond this, it is Ekhaya's aim to connect Africans and foreigners to an authentic touch of African culture. Ekhaya means "home" in South Africa's traditional Xhosa and Zulu languages, inspired by the notion of connecting to your roots or experience of home. These ties have found great success in the local and international market, as gifts for family and friends abroad. This venture has taught me much about the local business landscape and opportunities in South Africa. I am a resourceful person who can take a penny and convert it into a business idea. This entrepreneurial spirit has benefitted me to see opportunities in business problems, and to find creative ways to engage with targeted audiences.

    • South Africa
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Junior Consultant - Community Engagement, Brand Analysis & Digital Marketing
      • Nov 2021 - Dec 2022

      Consuming daily news, identifying potential crises at regional mines, compiling reports, and sending to decision makers in real time. Regularly audited social media content and performance across Facebook, LinkedIn, Twitter and Instagram, to pull relevant insights and create new social strategies for Anglo American SA. I helped Anglo American streamline their communications with local communities by championing a ‘Roving Reporter’ media toolkit and training that put videomaking equipment in the hands of local communications teams to capture real footage of what is happening at site-level.

    • Public Relations & Digital Marketing Intern
      • Mar 2020 - Nov 2021

      I started at ByDesign as a student intern and bursary recipient, working on the public relations team to service medium to large clients in the financial services industry. Due to my interest in digital solutions, I pivoted to the digital marketing team to work on a range of clients in the financial services and mining industries.

    • Uganda
    • Financial Services
    • 700 & Above Employee
    • Market Research Intern
      • Jan 2019 - Feb 2019

      A recommendation From Wayne Cook, the corporate banker who oversaw my internship with Standard Bank Group: Stanbic Uganda. He currently works as Head of Transactional Products & Services Receivables at Standard Bank. "Hannah joined us as in intern in Uganda during the formative stages of the bank developing a digital trade challenger bank. Her role included design thinking work, client interviews and interactions as well as documenting these interactions for consumption within the bank. During this time Hannah brought a positive and high energy approach to what was at the time a highly stressed environment. She took to challenges well and climbed the learning curve quickly with curiosity and humility. I found Hannah to have the highest levels of integrity, work ethic and internal positivity and drive. She delivered on time and exceeded expectations especially when having to engage with clients and bank seniors. From a development standpoint Hannah takes feedback well and works on weaknesses. When she first started, although a self-starter, she battled in quickly building her network within the bank. As we engaged and worked through the fundamentals of network development and stakeholder management this quickly became one of her strengths. The largest development point, to point out is that she often takes on more than she should and as a result may lose focus and even at times lose perspective. Framing her key strengths is without doubt her ability to think creatively, manage stress and build broad and deep relationships. I saw these play out within her internship at Stanbic Bank as well as in her interactions on a social and professional level. I have zero reservations recommending Hannah for future roles she applies for."

Education

  • University of Johannesburg
    Master of Arts - MA, Corporate Communication (Research Dissertation)
    2023 - 2024
  • University of Johannesburg
    BA Honours, Strategic Communications
    2022 - 2022
  • University of Johannesburg
    BA, Strategic Corporate Communications
    2019 - 2021
  • St Mary's DSG, Kloof
    Matric, Art, History & Biology
    2013 - 2015

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