Experience

Plum & Ashby

• United Kingdom
• Retail
• 1 - 100 Employee

• Marketing Manager

  • Sep 2020 - Present



WEST STANTON STORE LIMITED

• Owner

  • Jun 2016 - May 2023

  From a side hustle to a stand alone high street shop. A children’s lifestyle store where anyone is welcome. Stocking design-led brands from all around the world. Wearing the many hats a small business owner wears. From a side hustle to a stand alone high street shop. A children’s lifestyle store where anyone is welcome. Stocking design-led brands from all around the world. Wearing the many hats a small business owner wears.



The mamahood

• Freelance Marketing

  • Sep 2019 - Sep 2020



ALSO Home Limited

• United Kingdom
• Wholesale
• 1 - 100 Employee

• PR and Marketing Manager

  • Aug 2017 - Jan 2020



Aspinal of London Limited

• United Kingdom
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Head Of Marketing

  • Mar 2013 - Aug 2017

  Brand Marketing Heading up the marketing team and working with the Brand Director for brand marketing development through coordination and execution of communication strategies. Developing market/trend analysis and monitoring competition. Manage external PR and Celebrity agencies. Email Marketing Responsible for supporting the online team on CRM marketing activities including e-mails and re-engagement programmes Retail Marketing Co-ordinating all in store activities and promotions in the UK and internationally. Managing all retail events, promotions and campaigns, executing at a high level within set budgets Creating clear, written proposals, briefs, and campaigns with a multi-channel approach Digital Marketing and Social Media Developing e-communication channels, working with the Marketing Assistant with event promotion, editorial content and engaging campaigns PR Working as the main point of contact for the PR Agency, driving PR campaigns and ensuring maximum coverage across all press. Advertising Creating and managing the advertising campaign, executing high quality display ads in key luxury fashion titles within set budgets Brand Events Co-ordinating all brand activities and promotions in the UK and internationally. Managing all press events, company wide promotions and campaigns, executing at a high level within set budgets Creating clear, written proposals, briefs, and campaigns with a multi-channel approach Show less



Freelance

• Freelance PR and Brand Consultant

  • Nov 2011 - Mar 2013

  Working with a number of brands on a variety of different projects Weston Scarves - brand development and social media strategist LSA International - social media content planning Tusting - copy writing and website redesign Henri Lloyd - AW13 lookbook styling Radiator PR - new business development plan and client pitching Push PR - LFW coverage across multi digital media Coast - Christmas party dress collection launch, online and social media PR project Working with a number of brands on a variety of different projects Weston Scarves - brand development and social media strategist LSA International - social media content planning Tusting - copy writing and website redesign Henri Lloyd - AW13 lookbook styling Radiator PR - new business development plan and client pitching Push PR - LFW coverage across multi digital media Coast - Christmas party dress collection launch, online and social media PR project



Push PR Ltd

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Manager

  • Jan 2011 - Dec 2011

  - Day to day and seasonal implementation of the PR strategy including client contact - Generate feature placement in appropriate titles. Pro-active pursue coverage through desirable new mediums - Maintain regular day to day contract/relations with key press uk & overseas - Brainstorm, create and pitch stories to all leading editors and freelancers - Planning and executing company events i.e fashion show seating plan. Press open days & look book mailings - Manage client expectations along side the Fashion Director - Manage all team members to ensure each account is running smoothly - Manage look book shoots - Account team meetings including internal reports to company Directors - Liaise with celebrity agents re product placement opportunities - Identifying potential new business opportunities and actively marketing and pitching credentials. - Support account directors in both winning and managing new client accounts - Active role with the agency social media - Coordination of client review meetings including preparation of monthly reports and yearly review meetings - Participation in brainstorming and attendance at pitches Show less

• Account Manager

  • Jun 2010 - Jan 2011

  - Day to day and seasonal implementation of the PR strategy including client contact- Generate feature placement in appropriate titles. Pro-active pursue coverage through desirable new mediums- Maintain regular day to day contract/relations with key press uk & overseas- Brainstorm, create and pitch stories to all leading editors and freelancers- Planning and executing company events i.e fashion show seating plan. Press open days & look book mailings- Manage personal client expectations- Manage client look book shoots- Liaise with celebrity agents re product placement opportunities- Active role with the agency social media- Coordination of client review meetings including preparation of monthly reports and yearly review meetings Show less

• Account Executive

  • Feb 2010 - Jun 2010

  - Day to day and seasonal implementation of the PR strategy including client contact- Generate feature placement in appropriate titles. Pro-active pursue coverage through desirable new mediums- Maintain regular day to day contract/relations with key press uk & overseas- Brainstorm, create and pitch stories to all leading editors and freelancers- Liaise with celebrity agents re product placement opportunities- Active role with the agency social media



Sergio Rossi

• Retail Apparel and Fashion
• 100 - 200 Employee

• PR Assistant

  • Feb 2008 - Aug 2008

  Assisting PR Manager with day-to-day sample management and showroom management Assisting PR Manager with day-to-day sample management and showroom management