Experience

Milk Snob

• United States
• Manufacturing
• 1 - 100 Employee

• Vice President of Licensing and Marketing

  • Aug 2020 - Present

  Richardson, Texas, United States -Direct licensing program, grossing more than $7M. -Cast vision and oversee the entire design process and product management from concept to launch for over 100+ SKUs within licensed partnerships, including Disney and Star Wars. -Innovate marketing strategies, reaching over 22M impressions per quarter across platforms. -Strategize and meet quarterly KPIs across three departments: licensing, marketing, and design. -Assess launch schedule, inventory, and marketing plans for quarterly… Show more -Direct licensing program, grossing more than $7M. -Cast vision and oversee the entire design process and product management from concept to launch for over 100+ SKUs within licensed partnerships, including Disney and Star Wars. -Innovate marketing strategies, reaching over 22M impressions per quarter across platforms. -Strategize and meet quarterly KPIs across three departments: licensing, marketing, and design. -Assess launch schedule, inventory, and marketing plans for quarterly forecasts. -Act as liaison between licensed partners and wholesale teams to secure POs for brands including Box Lunch, Shop Disney, Gap, Kohls, and CAMP. -Submit quarterly royalty reports for licensed partners and oversee cash flow budgeting. -Oversee quarterly competitive analysis across design and marketing to identify and implement key industry trends. -Maintain conversion rate over +2% every year for 5 years and 25% returning customer rate through unique marketing strategies. -Collaborate with direct reports in Marketing and Design to support their success and aid them in prioritizing their responsibilities. Show less